Gain powerful insights with these 15 Google Analytics integrations in 2025

15 Best Google Analytics Integrations - Cover

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Google Analytics has been a cornerstone for website and marketing analysis for decades. Today though, it’s not enough if you want to extract the most valuable insights. You will often need to use a multitude of platforms and tools. Google Analytics integrations are the key to unlocking a treasure trove of information. 

In this article, we will discuss the Google Analytics integrations that will elevate your analysis game in 2025. Get ready to unlock the full potential of your data and gain a competitive edge.

Why Google Analytics integrations matter in 2025

Google Analytics has evolved beyond being a simple website visit and click tracker. Through constant updates, it has transformed itself into a gateway to a whole new level of customer understanding. With Google Analytics integrations, you can connect GA4 to a wide range of tools and fuse data from CRM, marketing automation platforms, e-commerce applications, and other analytics suites.

This unified view will allow you to see the complete customer journey and gain valuable insights from it. You will be able to understand which marketing channels drive the most high-value leads and optimize your website accordingly. With the proper Google Analytics integrations you can completely transform your business and rise above your competition.

Google Analytics 4 Integrations by Industry

There are a plethora of tools you can integrate with Google Analytics 4. But in this article, we are going to focus on CRM software, scheduling applications, SEO solutions, Email tools, and call tracking. Before diving deeper, here’s an overview.

Software IndustryBest Tool to integrate to Google Analytics 4Alternative Tools that integrate well to
Google Analytics 4
Outcome of Google Analytics integrations
CRMSalesforceHubSpot, Zoho CRMUnified view of website and customer behavior
SchedulingCalendlyOnceHub, Acuity SchedulingBetter monitor customer touchpoints when booking a call
SEOSemrushAhrefs, Moz ProConnections of SEO keyword rankings with user behavior and engagement
Email MarketingMailchimpMailerlite, BrevoInsights on how website visitors interact with your email campaigns
Call TrackingNimbataCallrail, CallTrackingMetricsInsights on which channels generate the most high-value phone calls

CRM Software that integrates into Google Analytics 4

A CRM integration with Google Analytics can create a powerful synergy. This way, you can bridge the gap between your website behavior and your customer details into a unified view. You can derive valuable insights into how customers interact with your website and what turns them into leads or sales. It’s a holistic approach to optimizing your marketing efforts, personalizing your content, and allowing for data-driven decisions. 

Salesforce 

Connecting Salesforce with GA4 creates a powerful connection between marketing analytics and customer relationship management, providing you with a data-driven approach to lead generation and sales optimization. GA4’s event-based tracking enables marketers to analyze user interactions across multiple touchpoints, while Salesforce consolidates these insights with customer data, including sales activities, pipeline stages, and CRM interactions.

This integration also enhances attribution, personalization, and revenue forecasting, allowing businesses to connect marketing performance directly to sales outcomes. With GA4’s AI-powered insights and predictive analytics, companies can better understand which campaigns contribute to closed deals, while Salesforce automates lead scoring and nurturing to move prospects through the funnel efficiently.

Salesforce google analytics integration - best crm integration with google analytics 4 - cover

Image source: Salesforce

HubSpot

A holistic view of the customer journey. That’s, in one sentence, the benefit of integrating GA4 with HubSpot. Google Analytics 4 excels at tracking user interactions across multiple touchpoints, like website visits, ad clicks, and more, while HubSpot centralizes customer data, including email engagements, sales activities, and CRM interactions.

Combining these two tools, you also get a better attribution and ROI analysis along with deeper insights into which campaigns drive the most valuable leads. With GA4’s advanced event-based tracking and AI-powered predictive analytics, you can better understand how different touchpoints contribute to conversions. Meanwhile, syncing this data with HubSpot enables automated lead nurturing and segmentation, ensuring that marketing efforts are both data-driven and personalized.

Zoho

When you integrate Zoho with GA4, you gain a comprehensive view of your marketing performance and customer interactions, enabling data-driven decision-making. GA4’s advanced tracking capabilities allow businesses to monitor user behavior across websites and apps, while Zoho’s CRM centralizes customer data, including email engagement, sales activities, and lead status.

This integration enhances attribution and lead nurturing, helping businesses align marketing and sales efforts for maximum impact. GA4’s AI-driven insights and event-based tracking allow marketers to pinpoint the most effective touchpoints while syncing this data with Zoho automates lead scoring, segmentation, and personalized outreach.

Scheduling software that integrate to Google Analytics 4

It might not seem like it, but scheduling software and Google Analytics integrations can provide you with a wealth of data about your customers’ journey. Integrating your appointment bookings or consultations with Google Analytics 4 lets you understand which marketing channels bring you the most qualified leads. This knowledge will empower you to optimize your marketing efforts toward attracting more high-value customers and improving your return on investment from your campaigns.

Calendly

With a Calendly Google Analytics integration, you can track how visitors interact with your scheduling pages. This lets you see how often people visit, submit routing forms, and ultimately book meetings. All this data is seamlessly fed into your Google Analytics for easy analysis. By linking these two platforms, you can track and analyze every step of your customer’s journey, from the initial ad click to scheduling a meeting. GA4’s event-based tracking lets you monitor these micro-conversions in real time, providing granular data that can be used to optimize marketing spend and improve ROI.

For B2B marketers, where the sales cycle is often longer and more complex, connecting Calendly to GA4 bridges the gap between lead generation and sales engagement. It doesn’t just stop at tracking form fills or website visits, it allows you to measure actual meeting bookings as a key performance indicator. Plus, the ability to track post-click behavior ensures that your lead nurturing strategies are aligned with the channels driving the most qualified leads, ultimately leading to better conversion rates and more efficient marketing efforts.

Google Analytics Integrations - Calendly Google Analytics Integration

Image source: Calendly

OnceHub

GA4’s advanced event-based tracking allows you to capture every interaction a lead has with your OnceHub scheduling tool, from booking confirmations to cancellations. By linking these insights back to your broader marketing initiatives, you can optimize ad spend, refine targeting strategies, and ultimately boost ROI with data-backed decisions.

If you are a performance marketer, the GA4 OnceHub integration is a game changer for attribution and funnel optimization. GA4’s robust reporting capabilities let you track user engagement across multiple touchpoints, giving a clear picture of how your scheduling tools contribute to lead generation and sales. This means you can identify which campaigns drive the most valuable meetings and adjust your strategies in real-time.

Acuity Scheduling

A Google Analytics 4 and Acuity integration will provide you with detailed insights into how prospects engage with your brand. This data helps pinpoint which marketing channels and campaigns are driving the most valuable leads, enabling you to optimize your strategies and allocate budgets more effectively.

The GA4-Acuity Scheduling integration is essential for refining attribution models and enhancing conversion tracking. GA4’s robust reporting and cross-platform tracking capabilities make it easier to connect appointment bookings to specific ads, keywords, or campaigns, offering a complete picture of what’s working and what isn’t.

SEO tools that integrate into Google Analytics 4

An effective SEO strategy requires rigorous data collection and analysis. SEO tools and Google Analytics integrations are a match made in heaven. You will connect SEO keyword ranking with user behavior and engagement, identifying this way which keywords work better. This will lead to more leads and traffic to your business. You will then be able to craft content and optimize your website with the data collected, thus creating a feedback loop that will lead to even more conversions.

Semrush

Integrating Google Analytics 4 (GA4) with Semrush gives you a clearer, more complete view of your marketing efforts. GA4’s event-based tracking shows how users interact with your site, while Semrush helps you spot trends, track keywords, and analyze competitors. Together, they streamline your data, so you spend less time piecing things together and more time acting on insights that matter. It’s like having a bird’s-eye view of your campaigns and the tools to fine-tune them in real time.

For marketers, this combo is a no-brainer. GA4 reveals how users move across devices and channels, and Semrush highlights where your SEO and paid strategies can improve. You’ll see which keywords drive results, where competitors are falling short, and how to adjust your budget for better ROI. 

Google Analytics Integrations - Semrush Google Analytics Integration

Image source: Semrush

Ahrefs

Integrating Google Analytics 4 (GA4) with Ahrefs gives you a clearer picture of how SEO drives user behavior. GA4’s event-based tracking captures interactions like clicks, form submissions, and video views, while Ahrefs shows which keywords and backlinks bring in traffic. Together, they reveal not just where visitors come from, but what they do once they arrive. This helps you focus on keywords that convert, fine-tune content based on engagement, and invest in campaigns with real ROI. For performance marketers, this means turning SEO insights into revenue-driven actions with precision.

For CMOs and digital marketers, this integration solves a major challenge: tracking the full customer journey. GA4 follows users across devices and channels, while Ahrefs pinpoints the content and links that first sparked their interest. The result? A complete view of how organic search nurtures leads—from first click to conversion. You’ll spot high-intent keywords driving valuable actions, optimize blog posts that get traffic but lack CTAs, and stay ahead of trends with predictive metrics and competitor insights.

Moz Pro

Integrating Google Analytics 4 (GA4) with Moz Pro gives you a more complete view of how your SEO efforts impact user behavior. This helps you refine your content strategy, double down on high-converting keywords, and make smarter optimization decisions based on what truly moves the needle.

For marketers focused on attribution, this integration bridges the gap between organic search and real business outcomes. Moz Pro helps you identify SEO opportunities, while GA4 shows whether that traffic sticks around, engages, or converts. Instead of just tracking rankings, you’ll see how search visibility translates into leads and revenue. You can also spot content that brings in visitors but fails to drive action—, iving you a clear path to optimize CTAs, improve landing pages, and maximize ROI from organic search.

Email marketing software that integrate with Google Analytics 4

Email marketing is so much more than just sending a few well-designed emails. You need to know what makes your customers interact with or ignore them. And for that, you need data. Combine your email marketing tools with Google Analytics integrations and you will gain access to a wealth of them. You will be able to see how website visitors interact with your email campaigns. What leads them to sign up for your newsletters and track campaign performance and click-through rates within the email marketing tool? You can then optimize your email marketing even more leading to better results.

Mailchimp

A Google Analytics Mailchimp integration can produce amazing results. By integrating them you can track website visitors and see how they interact with your Mailchimp email campaigns. This lets you understand which website actions lead into email signups and engagement. Then, analyzing performance with Mailchimp you can optimize your campaigns even further.

Google Analytics Integrations - Mailchimp Integration

Image source: Mailchimp

Mailerlite

Integrating GA4 with MailerLite gives you a clearer picture of how your email campaigns influence user behavior on your site. Instead of guessing which emails drive the most engagement or conversions, you get concrete data on what happens after the click. With GA4’s event-based tracking, you can see how subscribers interact with your site, whether they’re browsing key pages, completing a purchase, or dropping off early. This lets you refine your email strategy based on actual user behavior, not just open and click rates.

Brevo

The Brevo and Google Analytics 4 integration bridges the gap between website behavior and your email marketing efforts. You can analyze how your website visitors interact with your Brevo email campaigns and gain valuable insights. This allows you to optimize your marketing funnel, personalize email content and drive more website traffic and conversions through your emails.

Call tracking software that integrate to Google Analytics 4

Integrating your call tracking software with Google Analytics 4 can bridge the gap between online and offline customer interactions. You will then have a complete picture of your customer’s journey. Inbound phone calls will feed GA4 with data that will shine light on which marketing channels drive the most valuable calls. You can then optimize your marketing campaigns further, convert leads into calls, and improve your return on investment.

Nimbata

A Google Analytics and Nimbata integration gives you a complete picture of your marketing performance by bringing call tracking data into your analytics workflow. Instead of relying solely on online conversions, you can see how phone calls contribute to your campaigns, revealing hidden customer journeys and missed attribution opportunities. With call data flowing into GA4, you’ll make more informed budget decisions and confidently optimize your marketing efforts.

AI and automation take this integration a step further. Nimbata doesn’t just track calls, it analyzes them. AI-powered insights help you understand caller intent and detect patterns. This means less manual work, smarter lead qualification, and a more efficient marketing operation.

Beyond just data collection, this integration helps you act on insights faster. Instead of sifting through spreadsheets or juggling multiple platforms, you get real-time call analytics directly inside GA4. Whether you’re a performance marketer fine-tuning ad spend or a CMO shaping high-level strategy, you gain the clarity and control needed to drive better results with minimal effort.

CallRail

With a CallRail and Google Analytics integration, every call, text or form submission using your tracked number becomes an event within your GA4 dashboard. With this reporting, you can see call data alongside website behavior, segment callers for targeted analysis and track calls. You will have a more complete understanding of how visitors engage with your website, leading to smarter marketing decisions.

CallTrackingMetrics

The CallTrackingMetrics and Google Analytics integration will help you understand the complete customer journey that ends up to a phone call. By sending call data directly to your GA4 account, you will be able to see how customers interact with your website or ads and what makes them pick up the phone. With this data, you can then fine-tune your marketing even more.

Bonus: WordPress & Woocommerce integrations

Websites and e-commerce thrive on data. When you integrate WordPress and Woocommerce with Google Analytics, you gain a treasure trove of them. You will have a unified view of your visitors and customers and see their whole journey. You can then put all this data into use, by updating personalized content, seeing product performance and optimizing them, make better recommendations and data-driven decisions that will lead to further growth.

Conclusion

In this article, we explored over 15 Google Analytics integrations. The unified picture this integration will create can unlock the true potential of your business. You will have easy access to an abundance of data that can help you make important decisions and plan an efficient marketing and sales strategy. With the proper integrations, your tools and GA4 will transform into the tip of the spear of your business planning.

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