AgencyAnalytics has carved a niche for itself in the marketing reporting landscape. It offers a robust suite of tools to help agencies create clear and compelling reports for their clients.
However, there is no such thing as a perfect tool. Agencies may find limitations in AgencyAnalytics that hinder their workflow. In this article, we’ll explore a range of solutions that can prove to be a reliable AgencyAnalytics alternative. The tools we’ll examine are Nimbata, Google Analytics 4, Databox, Datapad, MetricsWatch, NinjaCat, Klipfolio, Swydo and Report Garden.
A Quick Review of AgencyAnalytics
AgencyAnalytics is a reporting platform, tailor-made for agencies. It fuses all marketing channels into one convenient dashboard. This allows users to streamline their reports, save time and labor and better control and optimize their campaigns. Also, with AgencyAnalytics users can manage their clients and staff in a single platform.
Key Features
Automated Reports: AgencyAnalytics can produce reports automatically for each client. The agency only needs to schedule and approve the report. This process saves time and streamlines a repeatable and frankly, tedious task.
White Label: Agencies rely on brand identity. This is why providing their customers with dashboards and reports that feature their own branding is important. White labeling with AgencyAnalytics is easy, giving agencies a powerful tool to enhance their presence.
Custom Dashboards: Many users love AgencyAnalytics’ customizable dashboards. They review them highly and with a good reason. Being able to adjust your interface in a way that suits you, is necessary for a pleasurable working experience.
Integrations: All marketers that respect themselves work with their own marketing stack of tools. Although necessary, switching between them can be annoying. AgencyAnalytics offers a wide range of integrations that cover both popular and niche tools and apps.
The Cons
User Interface: Many users have reported that AgencyAnalytics’ reports can be clunky and difficult to read. Even though it offers the ability to customize your dashboard, this seems to be limited and unable to fix the main issue. AgencyAnalytics has a steep learning curve because of that.
Pricing: AgencyAnalytics operates on a per-campaign pricing model. This means that agencies will need to purchase new campaign packages on a regular basis, instead of paying a steady monthly fee.
AgencyAnalytics Pricing
AgencyAnalytics’s pricing model works differently than most reporting platforms. It offers 3 plans, each with different features included. The Freelancer and Agency plans have a fixed monthly price and the Enterprise plan is for custom needs. The only problem is that all plans have a limit on how many client campaigns you can work with. If you have more clients than the number covered by the plan, you will need to pay extra.
Alternatives to AgencyAnalytics: Core Features & Pricing Comparison
Let’s check some alternatives now and see what they have to offer.
| AgencyAnalytics & Alternatives | Pricing | Free Trial |
|---|---|---|
| AgencyAnalytics | Starts at 12$/month per campaign (min.5 campaigns purchase) | 14 Day Free Trial |
| Nimbata | Starts at 39$/month | 14 Day Free Trial |
| Google Analytics 4 | Not disclosed | Free plan |
| Databox | Starts at 59$/month | Free plan |
| Datapad | Starts at 30$/month | Free plan |
| MetricsWatch | Starts at 29$/month | 14 Day Free Trial |
| NinjaCat | Not disclosed | Not Available |
| Klipfolio | Starts at 300$/month | 30 Day Free Trial |
| Swydo | Starts at 49$/month | 14 Day Free Trial |
| Report Garden | Starts at 74$/month | 14 Day Free Trial |
Google Analytics 4 – Best Free AgencyAnalytics Alternative
Babies learn to walk and marketers learn to use Google Analytics. It’s a necessary first step in every marketing professional’s journey. Developed by the behemoth that is Google, GA4 is the heavily updated version of Google Universal Analytics. Things have changed rapidly and for most agencies, the adjustment has been bumpy to say the least. Many technical issues and bugs arose too, but most of them have been or will be resolved in due time. For those who are just starting with GA4, they will find the switch to be a bit easier. Now, almost a year since the update we have a clearer understanding of what GA4 offers.
Google Integration: It goes without saying that GA4 is integrated with Google Ads and other media platforms, offering a wide range of insights. Also, since it’s probably the biggest reporting platform available, most other marketing tools are integrated with them as well.
Artificial Intelligence: Google is a true juggernaut. They are at the forefront of every new marketing technology in development, and it couldn’t be any different with AI. GA4 provides predictive analytics and highlights important insights.
Data fusion: GA4 allows users to centralize their website and app data from multiple sources, enabling them to analyze them simultaneously.
| AgencyAnalytics vs | Google Analytics 4 | |
|---|---|---|
| Best Feature | – Automated Reports- White Label | – Integration- AI & machine learning- Data fusion |
| Most Important Con | – Problematic UI- Pricing model doesn’t allow for scaling and planning. | – Frustrating experience when updating- Powerful tools locked behind premium plan with no price mentioned |
| Pricing | 12$/month and campaign (min.5 campaigns purchase) to 18$/month and campaign (min.10 campaigns purchase) | Not disclosed |
| Customer Service // Support | Available to All Users: Email/ChatKnowledge baseTraining More with enterprise plan. | Available to All Users: Knowledge base Email/Chat |
Google Analytics 4 is the dominant reporting platform, but agencies have trust issues regarding its update policy. It’s a great tool, but its premium tools are hidden behind its Google 360 plan. Although there isn’t a publicly available subscription plan, figures that fly around the web put it into the five figures space.
Databox – Best AgencyAnalytics Alternative with enhanced Flexibility
Price starting at: 59$/month
Databox helps agencies make informed decisions based on data. It provides a single interface to view metrics and KPIs from various sources. Users can integrate Databox with a multitude of CRMs and applications.
Mobile app: Databox can be used through a mobile application as well as a desktop one. Users can thus enjoy flexibility and access to their data even on the go.
Custom metrics: Users can create different metrics with Databox, often ones that other solutions don’t provide. Being able to view new sources of data can unlock many new optimization opportunities for a business.
Performance management: Agencies will no longer need to burden designers or engineers with manually creating scorecards for their clients. Databox allows its users to pick up to 15 different metrics and receive regular updates on them. They can also monitor their business health, get notifications on emerging trends, view important dashboards from email or slack and share notes.
| AgencyAnalytics vs | Databox | |
|---|---|---|
| Best Feature | Automated Reports, White Label | Mobile app, Custom metrics, Performance management |
| Most Important Con | Problematic UI, Pricing model doesn’t allow for scaling and planning. | Some integrations not optimized, Takes time to set up |
| Pricing | 12$/month and campaign (min.5 campaigns purchase) to 18$/month and campaign (min.10 campaigns purchase) | 59$/month to 999$/month |
| Customer Service // Support | Available to All Users: Email/ChatKnowledge baseTraining More with enterprise plan. | Available to All Users: Live Chat,Knowledge base, Live Demo |
Databox is a more flexible and modular reporting tool than AgencyAnalytics. Users can get a wealth of data and well informed performance analyses that will greatly aid them in optimizing their business processes. Setting it up might be a bit of an upwards battle, but its features make it well worth it.
Datapad – Best AgencyAnalytics Alternative with teamwork features
Price starts at: 30$/month
Datapad is an easy to use and mobile friendly reporting tool. It’s best suited for small and medium businesses that need to collect and analyze tools on the go. It has a friendly interface and useful integrations.
Mobile friendly design: Datapad is ideal for smartphones and tablets. It’s highly responsive and optimized for small screens, capable of providing instant access to its dashboards and tools. It’s light and fast. Users can not only view but also edit their dashboards and KPIs.
Team collaboration: Teamwork is important in agencies. People with different roles and professional backgrounds need to have quick access to the same data in order to make informed plans. Team members can communicate in real time with comments below KPIs, which allow for quick reaction and save time.
Dashboard creation: Users can create new dashboards without any real hinges even on mobile devices. They are fully customizable and users can adjust them to their needs.
| AgencyAnalytics vs | Datapad | |
|---|---|---|
| Best Feature | – Automated Reports- White Label | – Mobile app- Team collaboration- Dashboard creation |
| Most Important Con | – Problematic UI- Pricing model doesn’t allow for scaling and planning. | Every dashboard after 5 is charged extra on the standard plan |
| Pricing | 12$/month and campaign (min.5 campaigns purchase) to 18$/month and campaign (min.10 campaigns purchase) | 30$/month to 100$/month |
| Customer Service // Support | Available to All Users: Email/ChatKnowledge baseTraining More with enterprise plan. | Available to All Users: EmailKnowledge base |
Datapad is optimized for small screens and the teamwork features can be very helpful and cut through agency red-tape. All in all, it’s a very handy tool for small businesses that work with multiple data sources and need them fused in one convenient place.
MetricsWatch – Best AgencyAnalytics Alternative for Email-based Reporting
Pricing starts at: 29$/month
MetricsWatch is an email-based AgencyAnalytics alternative. Users can pull data from multiple sources and marketing platforms, compile them into reports and send them to their clients quickly and easily.
Drag and drop builder: MetricsWatch offers a friendly interface that can be easily edited to the user’s preference. With the drag and drop feature, users can simply edit their reports however they want, without having to go through a multitude of tabs and menus.
Automated report sharing: One of the main tasks of every agency is to share its data with its clients and prove their work to them. With WatchMetrics, agencies can automate this process and save time and effort.
Premade templates: WatchMetrics has a library of reporting templates for agencies that don’t wanna build their own. These templates are fully customizable and the library keeps expanding.
| AgencyAnalytics vs | MetricsWatch | |
|---|---|---|
| Best Feature | Automated Reports, White Label | Email optimized, Premade templates, Drag and drop builder |
| Most Important Con | Problematic UI, Pricing model doesn’t allow for scaling and planning. | Limited integrations, Limited configured reports on every plan |
| Pricing | 12$/month and campaign (min.5 campaigns purchase) to 18$/month and campaign (min.10 campaigns purchase) | 29$/month to 100$/month |
| Customer Service // Support | Available to All Users: Email/ChatKnowledge baseTraining More with enterprise plan. | Available to All Users: Email, Live Demo |
MetricsWatch is perfect for sending multiple reports to different clients. Agencies will find this feature very useful in reducing grinding tasks, although the reporting abilities and features offered might not cover users with high requirements in this domain.
NinjaCat – Best AgencyAnalytics Alternative with AI Analytics Features
Pricing starts at: Not disclosed
NinjaCat integrates with over 150 digital marketing channels to help agencies unify their data streams and automate reporting. It produces comprehensive reports through SEO, pay per click ads and other data sources.
AI Analytics: NinjaCat can give agencies insights on their data and help them focus on strategy, instead of analyzing. With AI, NinjaCat can eliminate needless data, resolve classification issues, allocate resources more effectively, adapt strategies and update clients.
Integrations: NinjaCat offers more than 150 integrations that include all the popular tools and many niche ones. The list keeps growing and expanding into ecommerce, social media, reputation management and many more categories.
Live data-sharing: Agencies can visualize datasets a
nd share them with Business Intelligence tools, clients and custom made applications.
| AgencyAnalytics vs | NinjaCat | |
|---|---|---|
| Best Feature | – Automated Reports- White Label | – AI Analytics- 150+ Integration- Live data sharing |
| Most Important Con | – Problematic UI- Pricing model doesn’t allow for scaling and planning. | – Reports are sent as attachments to clients and stakeholders- Clients need to login to view data |
| Pricing | 12$/month and campaign (min.5 campaigns purchase) to 18$/month and campaign (min.10 campaigns purchase) | Not disclosed |
| Customer Service // Support | Available to All Users: Email/ChatKnowledge baseTraining More with enterprise plan. | Available to All Users: EmailLive DemoPhoneChatbot |
NinjaCat can change the game for agencies with its AI analytics feature. Combined with it vast array of integrations and the live data sharing ability, agencies will be able to greatly reduce their workload and offer better insights and services to their clients. The only drawbacks are that price is not mentioned anywhere, meaning that it will probably be quite steep. Also, reports are sent as attachments which adds an extra step to clients.
Nimbata – Best AgencyAnalytics Alternative for going beyond Tracking and sending branded email summaries
Price starting at: 39$/month.
Nimbata is a call tracking platform. Agencies use it to track leads and provide valuable reporting to their clients uncovering their true impact. And this is where this platform shines. It wasn’t built as a reporting tool exclusively, it’s more than that. The designers realize the power and importance of reporting. After all, marketing is all about data nowadays. Thus Nimbata kills two birds with one stone. It’s a call tracking tool and a robust reporting platform.
Integrations: Nimbata offers native integration with GA4, Google Ads and a plethora of CRM tools. The process is easy and fast. Users can also monetize their leads automatically and send these values to Google Ads.
Dashboards: Nimbata’s dashboards are clean and easy on the eye. Agencies can derive high value from them and share them with their clients. This way they can prove their ROI without any doubt.
Unlimited Clients: By subscribing to their agency plan, users can bring into the platform as many clients as they want. They can thus scale their business without any extra cost.
Branded Lead Summaries: Agencies can send reports and summaries to their clients with their own branding on them.
Leads & Timelines: By following a lead’s journey, agencies can discover unique touchpoints and routes, enabling them to take actions that wouldn’t be possible otherwise.
| AgencyAnalytics vs | Nimbata | |
|---|---|---|
| Best Feature | – Automated Reports- White Label | – Integrations- Unlimited clients with the Agency Plan- Branded lead summaries- Leads & timelines viewing |
| Most Important Con | – Problematic UI- Pricing model doesn’t allow for scaling and planning. | Low availability on AI features (more to come soon) |
| Pricing | 12$/month and campaign (min.5 campaigns purchase) to 18$/month and campaign (min.10 campaigns purchase) | 39$/month to 149$/month |
| Customer Service // Support | Available to All Users: Email/ChatKnowledge baseTraining More with enterprise plan. | Available to All Users: Knowledge base Demo – Live Walkthrough Ticket SubmissionLive Chat |
All in all, Nimbata provides a cleaner interface and a more affordable pricing model. Agencies can scale faster and easier without having to worry about any extra costs. It’s a well rounded reporting platform that offers the very valuable call tracking capability too. Ideal for those who care about lead quality instead of volume. All these, make Nimbata a perfect AgencyAnalytics alternative.
Click here to test Nimbata for free for 14 days.
Klipfolio – Best AgencyAnalytics Alternative for big agencies
Pricing starts at: 300$/month
Klipfolio is a cloud-based business dashboard and analytics tool that visualizes critical data and makes them easily accessible to stakeholders and clients. It’s connected with hundreds of web based services and presents data in a unified and well organized way.
PowerMetrics: Klipfolio’s Powermetrics offer a hybrid approach to connecting metrics to data in an agency’s warehouse. It provides enhanced control, it’s data source agnostic and makes metrics easy to discover, analyze and visualize.
Templates: Klipfolio has a library of templates available for its users. They make setting up dashboards and reports quick and easy, even for less tech-savvy users.
Integrations: With over 500 web services connected to Klipfolio, every agency and marketer will find it easy to create rich data reports that will cover every aspect of their client’s marketing.
| AgencyAnalytics vs | Klipfolio | |
|---|---|---|
| Best Feature | – Automated Reports- White Label | – PowerMetrics- Templates |
| Most Important Con | – Problematic UI- Pricing model doesn’t allow for scaling and planning. | – Extra charge for more users- AI & data warehouses cost extra- Steep learning curve |
| Pricing | 12$/month and campaign (min.5 campaigns purchase) to 18$/month and campaign (min.10 campaigns purchase) | 300$/month |
| Customer Service // Support | Available to All Users: Email/ChatKnowledge baseTraining More with enterprise plan. | Available to All Users: EmailLive Demo |
Klipfolio offers powerful tools such as PowerMetrics that can provide an agency with an edge. The price tag is quite hefty though at 300$ per month and extra for more users. Agencies that really need that edge might find this price to be appropriate, but for most it might not be worth it.
Swydo – Best AgencyAnalytics Alternative for fast reporting
Price starting at: 49$/month
Swydo simplifies marketing reporting for agencies and brands. This user-friendly software gathers data from various sources and helps users create customizable marketing reports that impress clients. Swydo saves time by automating report generation and providing valuable insights through data analysis. It offers solutions for PPC, social media, and SEO reporting, all in one place.
Goal tracking: By tracking campaign performance against set goals, agencies gain valuable insights that promote transparency and accountability. This data empowers them to prioritize effectively and manage stakeholder expectations with clear progress reports. Swydo’s goal-tracking capabilities take this a step further by providing actionable insights that directly translate to improved campaign performance and ultimately, drive growth.
White labeling: Swydo’s white-labeling feature empowers agencies to share marketing reports and dashboards under their own company domain. This strengthens brand recognition, leverages existing client trust, and simplifies report bookmarking for improved accessibility.
| AgencyAnalytics vs | Swydo | |
|---|---|---|
| Best Feature | – Automated Reports- White Label | – Goal tracking- White labeling |
| Most Important Con | – Problematic UI- Pricing model doesn’t allow for scaling and planning. | – Limited report sharing options- No preview of widgets |
| Pricing | 12$/month and campaign (min.5 campaigns purchase) to 18$/month and campaign (min.10 campaigns purchase) | 49$/month to 249$/month |
| Customer Service // Support | Available to All Users: Email/ChatKnowledge baseTraining More with enterprise plan. | Live ChatEmailLive demo |
Swydo boasts fast report creation with templates and widgets, along with custom branding and team collaboration features. However, limited sharing options (PDF/URL) and lack of widget previews can make report setup time-consuming.
ReportGarden Best AgencyAnalytics Alternative for Franchises
Price starting at: 74$/month
Agencies can leverage ReportGarden, a comprehensive dashboard and reporting tool, to streamline client workflows. This single platform automates cross-channel reporting, centralizes campaign budget management, generates invoices, performs SEO audits, and tracks keyword rankings – all while unifying real-time metrics from over 15 digital marketing channels. By saving countless hours on administrative tasks, ReportGarden empowers agencies to impress clients, close more deals, and dedicate their expertise to strategic initiatives.
Social media reporting: Agencies can leverage ReportGarden’s social media reporting features to gain a competitive edge. This platform empowers them to create customized reports that track and optimize client social media performance. By benchmarking against competitor data, ReportGarden allows agencies to develop data-driven social media strategies that maximize client success.
Franchise reporting: Franchisees can stay informed and engaged with ReportGarden’s client portal. This centralized platform provides a professional and organized experience, offering a single source of truth for campaign performance across all locations.
| AgencyAnalytics vs | ReportGarden | |
|---|---|---|
| Best Feature | – Automated Reports- White Label | – Social media reporting- Franchise reporting |
| Most Important Con | – Problematic UI- Pricing model doesn’t allow for scaling and planning. | – Difficult to work with filters |
| Pricing | 12$/month and campaign (min.5 campaigns purchase) to 18$/month and campaign (min.10 campaigns purchase) | 74$/month |
| Customer Service // Support | Available to All Users: Email/ChatKnowledge baseTraining More with enterprise plan. | EmailLive demo |
Report Garden is optimized for social media and franchisee reporting. Agencies that need better reporting capabilities in these two spaces will find Report Garden’s features very helpful. It might be a bit difficult to work with the filters, but it will be worth the hurdle.
Conclusion
In this article, we’ve explored a diverse range of AgencyAnalytics competitors, each offering a unique blend of features and functionalities. Here are three key considerations to help guide potential users into making the best possible decision.
1. Identify Needs: Every agency has its own workflow and reporting preferences. Prioritize features that directly address your agency’s needs and streamline your reporting process.
2. Consider Scalability: The goal of every agency is to grow. They should be looking for tools that offer flexible pricing models and features that scale alongside the business.
3. Prioritize User Experience: A user-friendly interface is crucial for both internal and external use. The proper team be able to create reports efficiently, while clients should find the reports clear and engaging.
The perfect AgencyAnalytics alternative awaits! By carefully comparing features, considering future needs, and prioritizing user experience, you can choose a reporting software that empowers your agency to deliver exceptional results and cultivate lasting client relationships.
