TRACKING NUMBERS
Call Tracking Numbers on demand:
Local, Toll-Free & International
Assign local or toll-free numbers to any campaign and know exactly which ads, pages, or channels are driving your calls.

WHERE +7,000 BRANDS TURN FOR CALL INTELLIGENCE
Acquire or port your numbers & begin tracking calls in minutes
From number selection to live tracking, Nimbata walks you through every step so you’re up and running as quickly as possible.

Never overpay for tracking numbers. Nimbata calculates the optimal amount based on your GA4 data and the sources you want to track.
Connect your tracking number to your business line and customize the experience. add IVR, greetings, voicemail, and smart routing in minutes.
Your setup is all set! Just publish your unique DNI script manually or use our plugin, and you’ll be ready to start tracking your calls!
FAQ
Nimbata offers local, toll-free, and international numbers across 70+ countries, including the US, Canada, the UK, EU, Australia, and New Zealand. You can mix and match types in a single account, for example, a toll-free number for a national TV spot alongside dozens of local numbers for paid search in specific cities.
Learn more in Call Tracking: What is it & why it matters and 5 reasons to start using call tracking software now.
It depends on how callers perceive you. Local numbers tend to win for service-area businesses (e.g. HVAC, home services, healthcare, multi-location franchises) because the area code looks familiar and answer rates are higher. Toll-free is the better pick for national brands where customers might be calling from anywhere and you want a single, memorable point of contact.
Most Nimbata accounts use a mix: toll-free for top-of-funnel brand work and local pools for paid search and Google Business Profile listings. The guide to call tracking phone numbers walks through how to pick the right type per campaign.
If you only need to track an offline source (a flyer, a billboard, a TV spot), one static number per source is enough. If you want to attribute web traffic down to the keyword, campaign, or click ID, you need a pool of numbers and Dynamic Number Insertion, a snippet that swaps the number on your site based on who the visitor is and where they came from.
Nimbata’s Number Pool Calculator sizes your pool from your GA4 traffic so you don’t overpay for unused numbers, and DNI publishes via a script or plugin in minutes.
Yes. You can either acquire fresh tracking numbers or port a number you already own, useful when you want to preserve a phone number customers already know while still capturing source-level attribution on every call. Porting is supported across the same countries Nimbata offers new numbers in, and your number keeps working with all of the platform’s routing, recording, and attribution features once it’s transferred.
Once the number is live, the same automation rules apply: scoring, post-call triggers, CRM sync. See post-call automation rules for what you can do with calls after they land.
Yes. Every Nimbata number can be wrapped in a custom call flow — recording, greetings, IVR menus, whisper messages, voicemail, and smart routing by time, location, or source. See 6 call-tracking best practices for setup tips.
Every call carries its full source context — UTMs, GCLID, keyword, landing page, caller ID — plus recording, transcript, and any AI custom fields you define (lead quality, intent, agent talk-time, etc.). That data flows in real time into Google Ads, GA4, Meta, HubSpot, Salesforce, Zoho, and Zapier, so phone calls show up as enriched leads alongside form fills.
Have other questions? Contact us so we can help.










