4 Tips to consider when running Google Call Only Ads
Set up call-conversion tracking
When it comes to reaching your revenue goals through Google Ads, it is no longer news that Google Call Only Ads are your best option. If you’ve not started using this ad strategy, now is the time to include it in your campaigns. The first step is to setup your campaign for phone call conversion tracking.
Target call-focused Keywords
Conduct a competition analysis and take a look at top ranking keywords. Then run ads to compete with those keywords. You don’t have to run ads on the most competitive keywords. Include the keywords that your competitors use in your headlines. Also, create high-converting ad copy that really sells.
Review call data using a call tracking app
With a call tracking app like Nimbata you can view calls as conversions in Google Analytics! Viewing your inbound call tracking activity in Google Analytics allows you to monitor which channels, campaigns or even keywords are driving the most calls to your business. Each call is sent as an event, including the GCLID which provides insights on campaign, ad group, keyword, landing pages, affinity groups, etc.
Create Retargeting Campaigns for Unconverted Calls
Prospects are 70% more likely to convert through retargeting ads. So you would be losing a lot of prospects if you don’t create retargeting ads for your Google call only ads campaigns. You can create retargeting campaigns based on keywords that are driving the most calls. Another way to create retargeting ads is also by the demographics or interests that are driving the most calls.