Nimbata alternatives: They exist, but are they worth it?

Best Nimbata Alternatives

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Callrail Competitor - Discover the best Callrail Alternative
Call Tracking, as it's meant to be!

Easy-to-use Call Tracking for Marketers

Choosing any kind of tool for your business is not simple. It requires plenty of planning and research. After all, you will be spending your hard-earned money, and you want this tool to help you grow.

When it comes to call tracking, Nimbata is one of the top choices, thanks to its advanced features, competitive pricing, and world-class customer service. Businesses of all sizes and in every industry find Nimbata to be an amazing tool. Still, not every software is fit for everyone and you might have doubts or want to conduct more research before you make a final choice.

Nimbata’s top competitors include CallRail, CallTrackingMetrics, Invoca, WhatConverts, Ringba, and RingCentral. Each one has its benefits, drawbacks, and unique offerings. We will compare each one in this article, discuss its features, and also see how they are standing up against Nimbata.

We are proud of what we have made here in Nimbata, and by the end of the article we are sure that even though there are plenty of Nimbata alternatives out there, we still remain the top call tracking software.

Why is Nimbata the top call tracking choice for Marketers?

Nimbata Home Page

Nimbata is more than just a call tracking tool—it’s built by marketers, for marketers, and it’s making waves as one of the top platforms of 2024. With Nimbata, businesses can turn phone calls into actionable insights, helping them make smarter marketing decisions based on real customer interactions.

From call recording and transcription to detailed reporting and tagging, Nimbata does the heavy lifting. By digging into this data, you can uncover where your phone marketing efforts might need some tweaking and see which areas are delivering results.

Here’s what makes Nimbata a standout choice:

Reason #1: Global coverage

Nimbata offers tracking numbers worldwide, quick and easy, allowing businesses to expand their marketing reach across borders without hassle. This global coverage enables businesses to capture, track, and analyze leads from multiple regions, giving them valuable insights into international audience behaviors and preferences.

Nimbata alternatives: They exist, but are they worth it? image 3

Reason #2: Pool Calculator

A Call Tracking Pool Calculator is a tool used to determine the optimal number of tracking numbers needed in a Call Tracking Number Pool based on a business’s website traffic and call attribution needs. Instead of overestimating and paying for unused numbers or underestimating and missing key data, the calculator helps businesses strike the right balance by factoring in the number of concurrent website visitors, session duration, and the specific sources they want to track (e.g., all sources vs. paid search only).

Nimbata call tracking number generator

Reason #3: Advanced reporting

Gain comprehensive insights into call performance with a unified reporting system that enables you to analyze call and lead data, track caller actions, and optimize marketing efforts. Effortlessly access key call tracking metrics to understand performance, guide budget decisions, and enhance your marketing strategy. Seamlessly integrate call data into tools like Google Sheets, Google Analytics 4, Google Ads, and Looker Studio, creating a centralized, accurate source for analytics and reporting.

Nimbata Dashboard

Reason #4: Lead Timeline Tracking

Track the entire customer journey with timeline reports, showing exactly which tactics bring in quality leads and which ones need adjusting.

A Lead Timeline Report is a visual representation of a lead’s journey, tracking their interactions with a business over time. It logs key touchpoints such as website visits, form submissions, call engagements, and other significant actions, providing a chronological view of the lead’s behavior. This report helps marketers understand how leads engage with different marketing channels, identify patterns that drive conversions, and optimize strategies based on real user behavior. By analyzing a lead’s timeline, businesses can pinpoint which tactics generate high-quality leads and make data-driven adjustments to improve performance.

Lead Timeline - Consolidate Call & Form Tracking Lead Data in a single timeline

Reason #5: AI-powered Call Summaries

Get AI-generated call summaries after every call! Instead of wasting time listening to multiple 10-minute calls or reading through encyclopedias of transcriptions, you will be able to see all the valuable information in just a couple of lines!

Image of an AI-generated call summary from Nimbata

Reason #6: Automation Builder

Nimbata automates lead categorization and prioritization, enabling you to focus on high-quality leads most likely to convert without manual sorting. Set conditional triggers to activate automations precisely when needed, streamlining your CRM updates, notifications, and workflow integrations. By connecting Nimbata with Google, Microsoft, and social media platforms, you can train advertising algorithms with quality lead data, driving more qualified leads to your campaigns. Enjoy seamless data flow within your martech stack, saving time and maximizing efficiency, so you can focus on campaign optimization and revenue growth.

Automation builder page from Nimbata

Reason #7: Word & phrase spotting

Tag and classify leads and phone calls automatically, using the intelligent word & phrase spotting feature. Choose the keywords that you consider most important or that show the intent of the caller and Nimbata will trigger the action you wish once it spots it in a conversation. For example, you can use words like “appointment” or “booking” and have Nimbata tag the call as a conversion. Or, you can use words that showcase interest in specific products or services you offer and ask Nimbata to classify the lead as “high quality” and have your sales teams handle it appropriately.

Automation builder from Nimbata fratureing the Word & Phrase feature

Reason #8: Call flow builder

Effortlessly manage inbound calls with Nimbata’s Call Flow builder, a nocode, drag-and-drop tool that enables you to design custom call flows to capture and manage leads effectively. Streamline caller experience by connecting leads to the right teams with advanced call routing and IVR options, ensuring each call reaches the right destination. Maintain work-life balance by setting specific days and hours for receiving business calls, so you stay focused without sacrificing personal time.

Call flow builder from Nimbata

Reason #9: Form tracking

Nimbata’s form tracking captures every form submission from initial click to final submission, providing a complete view of lead activity and helping you measure ROI with real-time analytics. Instantly sync form data to marketing platforms like Google Ads and Meta for full attribution across channels, and manage all leads in a CRM-style hub for timely responses and maximized conversion potential. With seamless integrations into CRMs and ad platforms, every lead is tracked and attributed, while easy-to-read reports offer insights into the channels driving the most conversions, empowering you to optimize campaigns effectively.

Form Tracking & Attribution

Reason #10: White label Solution

Enhance your brand’s identity with Nimbata’s white label call tracking, offering customizable reports, dashboards, emails, and branded elements that keep your agency front and center. Strengthen client trust with branded, professional presentations while diversifying your revenue by reselling the service at your preferred rates. Effortlessly onboard unlimited clients, seamlessly switch between accounts and rely on 24/7 support from call tracking experts. With white labeling, you deliver more value to clients without the costs or effort of developing in-house software, freeing up resources for ideas, strategy, and client service.

Nimbata alternatives: They exist, but are they worth it? image 5

Reason #11: Agency Partner Program

Simplify client management and boost brand perception with Nimbata’s exclusive Manager Account, allowing you to create unlimited sub-accounts and streamline subscription payments without additional costs. Easily onboard clients, assign user roles to manage data access and oversee call tracking accounts for a seamless client experience. Earn a 15% lifetime commission on each client’s subscription, creating a steady income stream as your business grows. As a Nimbata partner, increase your visibility in the Agency Directory and unlock new business opportunities to further enhance your brand’s credibility.

Agency Partner Program - Cover

Reason #12: Competitive & unique payment model

Unlike other call tracking providers that charge per minute, driving up costs unpredictably, Nimbata follows a straightforward per-call pricing model. You only pay for calls answered, ensuring you get real value without worrying about skyrocketing costs from long call durations. Plus, with per-number pricing, you maintain full control over your budget, avoiding the hassle of fluctuating expenses.

We really liked their payment model which is what initially attracted us to give it a try. We have used different trackers in the past and found our end-of-month Invoices were eating into our profits. Nimbata’s per-call cost significantly reduced our call tracking expenses by 70% in comparison to previous trackers.

Tino U.

Tino U

Agency Owner @Searchgage

Nimbata Pricing page

The top 6 Nimbata alternatives

Now, let’s examine the top Nimbata alternatives available.

Company NameBest ForFree TrialPricing
NimbataSMBs, Agencies, Inhouse Marketers, Business Owners14 Day Free TrialStarts at 39$/month
CallrailBig Agencies & Enterprises14 Day Free TrialStarts at 50$/month
CallTrackingMetricsEnterprisesNot AvailableStarts at 79$/month
InvocaBig Agencies, Enterprises, Contact CentersNot AvailableNot Disclosed
WhatConvertsAgencies, Franchises, SMBs14 Day Free TrialStarts at 30$/month
RingbaPay per CallersNot AvailableStarts at 127$/month

CallRail

CallRail Home page
NimbataCallrail
Best FeatureAI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call}Keyword spotting
Best ForSMBs, Agencies, Inhouse Marketers, Business OwnersBig Agencies & Enterprises
Pricing39$/month + usage to 149$/month + usage50$/to 150$/, extra for usage
Customer Service // SupportAvailable to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live ChatKnowledge base, Ticket-based Support Demo

Best For: Big Agencies & Enterprises

Price Starting at: 50$/month

CallRail is a call tracking platform that helps businesses monitor and analyze customer interactions, enabling them to measure marketing performance more effectively. It offers features like keyword spotting and keyword tracking, making it particularly attractive to agencies in industries such as real estate, legal services, healthcare, and home services.

Keyword Report: A standout feature of CallRail is its ability to identify key terms during calls, providing valuable insights into customer intent and campaign effectiveness. The platform also includes tools for keyword call tracking and automation, which streamline workflows and save time.

Can Nimbata do this?

Yes, and more. Nimbata’s Word & Phrase Spotting feature goes beyond simply tracking keywords—it helps you automate and categorize conversations based on the words that matter most to your business. With this feature, you can:

  • Automate lead scoring by detecting high-intent phrases.
  • Tag and classify calls in real-time for better organization and follow-ups.
  • Identify recurring customer concerns to enhance support and sales strategies.

By leveraging phrase tracking, businesses can streamline operations and extract valuable insights without the extra cost of per-call pricing.

💡 Stay tuned—this feature will be launched by the end of Q2 2025, as part of our comprehensive conversation intelligence solution.

That said, the platform has some limitations. Its interface can feel cumbersome, and lead data often remains siloed, which can hinder its overall utility. Reporting features are relatively basic, and access to certain integrations may require additional fees. Despite these drawbacks, CallRail remains a practical choice for businesses seeking straightforward call tracking, thanks to its robust Help Center and competitive pricing starting at $50/month.

🔗 Related Content: CallRail Pricing Guide

CallTrackingMetrics

CallTrackingMetrics Home page
NimbataCallTrackingMetrics
Best FeatureAI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call}Smart Router- AskAI- Form Reactor
Best ForSMBs, Agencies, Inhouse Marketers, Business OwnersEnterprises with huge call volumes
Pricing39$/month + usage to 149$/month + usage79$/month + usage to 1999$/month + usage
Customer Service // SupportAvailable to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live ChatFor Every user: Knowledge base, Live and recorded training, Ticket portal, more support options to its higher plans

Best For: Big Agencies & Enterprises

Price Starting at: 79$/month

CallTrackingMetrics is a comprehensive call tracking solution designed to help businesses improve their call-handling processes and marketing strategies. It offers a range of tools, such as Spam Detective and the ability to add unlimited users on all plans, making it suitable for businesses of all sizes that require detailed call analytics and advanced functionality.

AskAI: Automatically recognize important conversations and trigger follow-up actions right away. This tool helps prioritize leads that show strong potential, using AI prompts to pick up on key indicators like interest level and tone. It also saves time for customer-facing teams by offering quick access to conversation summaries and insights, making it easier to review past interactions.

Can Nimbata do this?

Yes, Nimbata offers a wide range of automations and AI tools that allow you to easily design processes that remove much of the workload for you. Also, AI-generated call summaries give you quick access to important info from conversations, without needing to go through tons of pages or manually keep notes.

Call tracking automation

Web-based Softphone: It allows for smooth customer interactions without the costs of a traditional phone setup. Features like customizable call scripts, live agent dashboards, and Salesforce integration make this softphone a practical tool for managing customer service teams.

Custom Routing: Use customized rules to create more tailored conversations, drawing on factors such as site visits, demographics, or caller history. Automate important calls with adaptable tools that handle routing across multiple locations or teams, even with complex queues and structures.

Can Nimbata do this?

Yes, with Nimbata you can manage your calls with the Call Flow Builder’s drag-and-drop editor, designed for easy customization. No coding is required. Connect leads with the right team using advanced routing and IVR, helping callers reach who they need. Plus, you’re in control of your availability; set your preferred days and hours to keep a balance between work and personal time. Sign up for free and get started!

Call Flow Builder

Just like with CallRail, CTM is much more expensive without superseding Nimbata in anything, except maybe for the softphone feature. But you could combine Nimbata with a third-party softphone app and still pay less than what you would with CTM.

Invoca

Invoca Home page
NimbataInvoca
Best FeatureAI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call}AI Conversational Analysis – Robust Marketing Reports
Best ForSMBs, Agencies, Inhouse Marketers, Business OwnersBig Agencies, Enterprises, Contact Centers
Pricing39$/month + usage to 149$/month + usageNot disclosed
Customer Service // SupportAvailable to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live ChatNot disclosed

Best For: Big agencies, enterprises, and contact centers.

Price Starting at: Not disclosed.

Invoca is a cloud-based, AI-driven call tracking software that provides data from inbound calls, helping marketers refine their sales strategies. By using machine learning to analyze phone conversations, it offers insights into the caller’s perspective and potential outcomes. Key features include call tracking, call classification, caller profiling, caller identification, predictive modeling, and data security.

Artificial Intelligence: Signal AI Studio brings AI-driven insights to every call, helping you capture intent, product interest, and conversion outcomes with ease. Analyze thousands of conversations for trends and new insights, score agent performance against specific KPIs, and tap into best-in-class transcriptions. With AI-generated summaries and an interactive assistant, you can easily review calls, improve messaging, and optimize conversions for stronger results.

Can Nimbata do this?

Yes! Nimbata offers analytics, AI tools, and automations that allow you to score leads, analyze calls, monitor the performance of your teams, and transcribe and summarize calls with ease!

Lead scoring with automations

Customer interaction management: With Invoca, you can give agents real-time insights into why customers are calling with on-screen digital journey data. Use intelligent call routing to connect callers to the right agent from the start, and configure IVRs quickly for 24/7 support with natural, conversational interactions.

Nimbata offers a more affordable pricing model with customer service accessible to all users. Invoca’s main strength is its AI capabilities, but as you can see, Nimbata has caught up.

WhatConverts

WhatConverts Home page
NimbataWhatConverts
Best FeatureAI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call}Form Tracking – Chat Tracking – Value Leads
Best ForSMBs, Agencies, Inhouse Marketers, Business OwnersSMBs, Franchises, Agencies
Pricing39$/month + usage to 149$/month + usage30$/month + usage to 1250$/month + usage
Customer Service // SupportAvailable to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live ChatKnowledge Base – Demo – Email – Phoe

Best For: SMBs, franchises, agencies.

Price Starting at: 30$/month

WhatConverts is a phone lead-tracking tool that helps businesses monitor and analyze their marketing campaigns across various channels. It offers features like call tracking, form tracking, and lead capture to provide insights into campaign effectiveness, supporting businesses in refining their strategies.

Form tracking: Track and capture form leads, integrating directly with Google Analytics for complete marketing data. Instantly follow up on leads, qualify them through form details, and get email notifications with marketing insights attached. Select which forms to track, ensure HIPAA compliance for sensitive information, and manage conversions with ease.

Can Nimbata do this?

Yes! Nimbata captures every form lead in real-time, bringing all your lead activity together in one place. Track each step of the customer journey, from page views to submissions, for a full picture of what drives engagement. Integrate smoothly with CRMs and ad platforms for complete attribution, and use drag-and-drop reports to see exactly where leads come from, helping you refine campaigns with ease.

Call tracking timeline

Chat tracking: WhatConverts captures complete chat transcripts alongside lead details, linking each chat back to its marketing source, campaign, or keyword. Chat events are sent directly to Google Analytics, helping you map conversion funnels and see which efforts drive engagement. Full chat tickets are stored with detailed marketing data for a clear view of each lead’s journey.

Value leads: Assign and track lead value by integrating directly with your CRM. Use the Leads Dashboard to qualify leads, assign sales value, and track ROI for each campaign, giving you a clear picture of your marketing’s impact.

Can Nimbata do this?

Of course! Nimbata offers native integrations with a wide array of tools and CRM platforms, allowing you to quickly and effortlessly share data between Nimbata and other tools! Stop losing track of conversions by sending call events directly to tools like Google Ads and Bing Ads, providing clearer insights into your campaigns and keywords. Seamlessly push phone call data to your CRM, creating or updating contacts and tracking each customer’s journey. Get instant alerts for missed calls via Slack or email, so your team can follow up promptly and capture every potential opportunity.

Call Tracking Integrations

Although WhatConverts has a cheaper starting plan, their usage costs and the fact you have to pay for every call received means you will probably end up paying more at the end of the month.

Ringba

Ringba Home page
NimbataRingba
Best FeatureAI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call}Ring Tree – White Label
Best ForSMBs, Agencies, Inhouse Marketers, Business OwnersPay per Callers
Pricing39$/month + usage to 149$/month + usage$147/month+ usage
Customer Service // SupportAvailable to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live ChatKnowledge base – Phone Support – Demo

Best For: Pay per Callers

Price Starting at: 147$/month + usage

Ringba offers advanced call tracking for businesses, pay-per-call networks, agencies, and performance marketers, regardless of size. With real-time tracking and analytics, it supports media buying, click arbitrage, and high-volume operations.

Ring Tree: You can create your own call marketplace with Ringba’s real-time bidding technology. Instantly connect to programmatic call buyer APIs, automate bidding to get the best price, and allow buyers to manage their accounts. It’s highly scalable.

White label: Call tracking technology, fully branded to fit your business. You can focus on growth while Ringba handles the tech. You can customize the platform with a simple visual editor.

Can Nimbata do this?

Nimbata delivers here too! White labeling is a powerful tool for agencies, allowing you to build brand consistency and improve client experience. With branded reports, dashboards, and emails on your domain, you strengthen your agency’s identity and professionalism. Offer this service as a new revenue stream by setting your pricing, with the flexibility to onboard unlimited clients seamlessly. Plus, skip the cost and effort of developing call tracking software—get started instantly with Nimbata’s white label setup, and make it truly your own.

Again, Nimbata emerges as a more affordable tool, without holding back on features and capabilities. We also offer a white label solution and beyond that, you can also sign up for our Agency Partner Program that offers lifetime commissions and manager’s accounts that simplify client management!

RingCentral

RingCentral Home page
NimbataRingCentral
Best FeatureAI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call}Smart Notes – Call Routing – Post Calls Highlights
Best ForSMBs, Agencies, Inhouse Marketers, Business OwnersCall Centers
Pricing39$/month + usage to 149$/month + usage30$/month to 65$/month
Customer Service // SupportAvailable to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live ChatKnowledge base Demo – Live Walkthrough – Ticket Submission – Live Chat

Best For: Call Centers

Price Starting at: 30$/month

RingCentral is a cloud-based communication platform that helps teams collaborate smoothly. It enables users to handle calls on any device, from smartphones to tablets, and supports video conferencing, making it a practical tool for businesses to keep their teams connected, regardless of location.

Smart Notes: RingCentral automatically creates summaries and transcriptions of calls, organizing notes into categories like Key Updates, Action Items, Decisions, and Open Questions.

Can Nimbata do this?

Yes! AI-generated call summaries will allow you to quickly go through a whole call and extract all the important data. Entire conversations will be turned into a couple of sentences!

Call Summaries Cover

Business Number Included: Each plan includes a business or toll-free number, allowing users to connect with customers across states or countries without extra charges.

RingCentral is more affordable and offers advanced AI tools along with detailed post-call data. However, it lacks marketing insights and attribution features, making it ideal for call centers but less suited for other types of businesses.

What to look for in a call tracking software

When looking for a call tracking tool, there are some important factors to consider:

  • Call attribution and tracking: Look for software that accurately attributes calls to specific marketing channels, campaigns, keywords, or ads. This helps you understand which efforts drive the most valuable leads and conversions.
  • Real-time analytics and reporting: Real-time insights allow you to monitor call performance, track metrics like call duration, caller location, and call outcomes, and adjust strategies quickly. Customizable reporting options make it easier to focus on the data that matters most.
  • Keyword and conversation tracking: Some software can track keywords or phrases spoken during calls, providing insights into customer intent, concerns, and interests. This feature is valuable for optimizing ad copy and targeting.
  • Integration capabilities: Check if the software integrates with your existing tools, such as CRMs, Google Analytics, Google Ads, and other marketing platforms. Seamless integration ensures a smoother data flow across platforms and reduces manual data entry.
  • Lead scoring and qualification: Look for software that can help you qualify leads by scoring calls based on predefined criteria, such as caller demographics, product interest, or conversion potential. This feature helps prioritize follow-ups with high-quality leads.
  • Multi-channel attribution: Good call tracking software should account for both online and offline channels, providing a complete picture of a customer’s journey. Multi-touch attribution helps you see how different touchpoints contribute to conversions.
  • AI-powered insights and automation: Some call tracking tools offer AI-driven features like sentiment analysis, automated responses, or real-time recommendations. These can enhance customer interactions and reduce manual analysis time.
  • Customization options: From call routing rules to branding options, customizable features let you tailor the software to meet specific business needs. For example, routing based on caller location or time of day can improve customer experience.
  • Scalability: If your business or call volume is growing, choose software that can scale with you. The ability to handle high call volumes without performance issues is crucial for large businesses or expanding teams.
  • Compliance and security: Ensure the software meets industry-specific compliance standards, such as HIPAA for healthcare or GDPR for businesses operating in the EU. Look for secure data storage and call encryption to protect customer information.
  • Ease of use and support: A user-friendly interface and reliable customer support make it easier to get the most out of the software. Good onboarding and ongoing support are also helpful as your team learns and adapts to new features.
  • Pricing and ROI: Finally, evaluate the pricing structure to ensure it fits within your budget and provides a good return on investment, based on the features and insights it brings to your marketing strategy.

These features and capabilities can be found in Nimbata, wrapped up in a user-friendly interface, along with a customer service team that puts you at the forefront. Not to mention the affordable pricing and the unique payment model, where you only pay for calls you actually answered, not simply received!

Takeaway

Choosing a call tracking tool requires thoughtful planning and research to find the right fit for your business needs. Nimbata stands out for its robust features, user-friendly design, and pay-as-you-go pricing model, making it a top choice across industries.

While competitors like CallTrackingMetrics, CallRail, Invoca, Ringba, RingCentral, and WhatConverts offer unique strengths, Nimbata combines comprehensive tracking, AI-driven insights, seamless integrations, and flexible customization in one package. Ultimately, the best call tracking software aligns with your marketing goals, budget, and workflow, allowing you to optimize customer interactions and improve ROI effectively.

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