Choosing any kind of tool for your business is not simple. It requires plenty of planning and research. After all, you will be spending your hard-earned money, and you want this tool to help you grow.
When it comes to call tracking, Nimbata is one of the top choices, thanks to its advanced features, competitive pricing, and world-class customer service. Businesses of all sizes and in every industry find Nimbata to be an amazing tool. Still, not every software is fit for everyone and you might have doubts or want to conduct more research before you make a final choice.
Nimbata’s top competitors include CallRail, CallTrackingMetrics, Invoca, WhatConverts, Ringba, and RingCentral. Each one has its benefits, drawbacks, and unique offerings. We will compare each one in this article, discuss its features, and also see how they are standing up against Nimbata.
We are proud of what we have made here in Nimbata, and by the end of the article we are sure that even though there are plenty of Nimbata alternatives out there, we still remain the top call tracking software.
Why is Nimbata the top call tracking choice for Marketers?

Nimbata is more than just a call tracking tool—it’s built by marketers, for marketers, and it’s making waves as one of the top platforms of 2024. With Nimbata, businesses can turn phone calls into actionable insights, helping them make smarter marketing decisions based on real customer interactions.
From call recording and transcription to detailed reporting and tagging, Nimbata does the heavy lifting. By digging into this data, you can uncover where your phone marketing efforts might need some tweaking and see which areas are delivering results.
Here’s what makes Nimbata a standout choice:
Reason #1: Global coverage
Nimbata offers tracking numbers worldwide, quick and easy, allowing businesses to expand their marketing reach across borders without hassle. This global coverage enables businesses to capture, track, and analyze leads from multiple regions, giving them valuable insights into international audience behaviors and preferences.

🔗 Related Content: A brief guide to Call Tracking Phone Numbers: What are they, why do you need them and how to get them in 4 steps ➡️
Reason #2: Pool Calculator
A Call Tracking Pool Calculator is a tool used to determine the optimal number of tracking numbers needed in a Call Tracking Number Pool based on a business’s website traffic and call attribution needs. Instead of overestimating and paying for unused numbers or underestimating and missing key data, the calculator helps businesses strike the right balance by factoring in the number of concurrent website visitors, session duration, and the specific sources they want to track (e.g., all sources vs. paid search only).

🔗 Related Content: How to avoid overpaying for unused tracking numbers ➡️
Reason #3: Advanced reporting
Gain comprehensive insights into call performance with a unified reporting system that enables you to analyze call and lead data, track caller actions, and optimize marketing efforts. Effortlessly access key call tracking metrics to understand performance, guide budget decisions, and enhance your marketing strategy. Seamlessly integrate call data into tools like Google Sheets, Google Analytics 4, Google Ads, and Looker Studio, creating a centralized, accurate source for analytics and reporting.

Reason #4: Lead Timeline Tracking
Track the entire customer journey with timeline reports, showing exactly which tactics bring in quality leads and which ones need adjusting.
A Lead Timeline Report is a visual representation of a lead’s journey, tracking their interactions with a business over time. It logs key touchpoints such as website visits, form submissions, call engagements, and other significant actions, providing a chronological view of the lead’s behavior. This report helps marketers understand how leads engage with different marketing channels, identify patterns that drive conversions, and optimize strategies based on real user behavior. By analyzing a lead’s timeline, businesses can pinpoint which tactics generate high-quality leads and make data-driven adjustments to improve performance.

Reason #5: AI-powered Call Summaries
Get AI-generated call summaries after every call! Instead of wasting time listening to multiple 10-minute calls or reading through encyclopedias of transcriptions, you will be able to see all the valuable information in just a couple of lines!

🔗 Related Content: You’re Sitting on a Goldmine: 5 Powerful Ways AI Call Tracking Helps You Mine It!
Reason #6: Automation Builder
Nimbata automates lead categorization and prioritization, enabling you to focus on high-quality leads most likely to convert without manual sorting. Set conditional triggers to activate automations precisely when needed, streamlining your CRM updates, notifications, and workflow integrations. By connecting Nimbata with Google, Microsoft, and social media platforms, you can train advertising algorithms with quality lead data, driving more qualified leads to your campaigns. Enjoy seamless data flow within your martech stack, saving time and maximizing efficiency, so you can focus on campaign optimization and revenue growth.

Reason #7: Word & phrase spotting
Tag and classify leads and phone calls automatically, using the intelligent word & phrase spotting feature. Choose the keywords that you consider most important or that show the intent of the caller and Nimbata will trigger the action you wish once it spots it in a conversation. For example, you can use words like “appointment” or “booking” and have Nimbata tag the call as a conversion. Or, you can use words that showcase interest in specific products or services you offer and ask Nimbata to classify the lead as “high quality” and have your sales teams handle it appropriately.

Reason #8: Call flow builder
Effortlessly manage inbound calls with Nimbata’s Call Flow builder, a no–code, drag-and-drop tool that enables you to design custom call flows to capture and manage leads effectively. Streamline caller experience by connecting leads to the right teams with advanced call routing and IVR options, ensuring each call reaches the right destination. Maintain work-life balance by setting specific days and hours for receiving business calls, so you stay focused without sacrificing personal time.

Reason #9: Form tracking
Nimbata’s form tracking captures every form submission from initial click to final submission, providing a complete view of lead activity and helping you measure ROI with real-time analytics. Instantly sync form data to marketing platforms like Google Ads and Meta for full attribution across channels, and manage all leads in a CRM-style hub for timely responses and maximized conversion potential. With seamless integrations into CRMs and ad platforms, every lead is tracked and attributed, while easy-to-read reports offer insights into the channels driving the most conversions, empowering you to optimize campaigns effectively.

Reason #10: White label Solution
Enhance your brand’s identity with Nimbata’s white label call tracking, offering customizable reports, dashboards, emails, and branded elements that keep your agency front and center. Strengthen client trust with branded, professional presentations while diversifying your revenue by reselling the service at your preferred rates. Effortlessly onboard unlimited clients, seamlessly switch between accounts and rely on 24/7 support from call tracking experts. With white labeling, you deliver more value to clients without the costs or effort of developing in-house software, freeing up resources for ideas, strategy, and client service.

Reason #11: Agency Partner Program
Simplify client management and boost brand perception with Nimbata’s exclusive Manager Account, allowing you to create unlimited sub-accounts and streamline subscription payments without additional costs. Easily onboard clients, assign user roles to manage data access and oversee call tracking accounts for a seamless client experience. Earn a 15% lifetime commission on each client’s subscription, creating a steady income stream as your business grows. As a Nimbata partner, increase your visibility in the Agency Directory and unlock new business opportunities to further enhance your brand’s credibility.

Reason #12: Competitive & unique payment model
Unlike other call tracking providers that charge per minute, driving up costs unpredictably, Nimbata follows a straightforward per-call pricing model. You only pay for calls answered, ensuring you get real value without worrying about skyrocketing costs from long call durations. Plus, with per-number pricing, you maintain full control over your budget, avoiding the hassle of fluctuating expenses.
We really liked their payment model which is what initially attracted us to give it a try. We have used different trackers in the past and found our end-of-month Invoices were eating into our profits. Nimbata’s per-call cost significantly reduced our call tracking expenses by 70% in comparison to previous trackers.

The top 6 Nimbata alternatives
Now, let’s examine the top Nimbata alternatives available.
Company Name | Best For | Free Trial | Pricing |
---|---|---|---|
Nimbata | SMBs, Agencies, Inhouse Marketers, Business Owners | 14 Day Free Trial | Starts at 39$/month |
Callrail | Big Agencies & Enterprises | 14 Day Free Trial | Starts at 50$/month |
CallTrackingMetrics | Enterprises | Not Available | Starts at 79$/month |
Invoca | Big Agencies, Enterprises, Contact Centers | Not Available | Not Disclosed |
WhatConverts | Agencies, Franchises, SMBs | 14 Day Free Trial | Starts at 30$/month |
Ringba | Pay per Callers | Not Available | Starts at 127$/month |
CallRail

Nimbata | Callrail | |
Best Feature | AI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call} | Keyword spotting |
Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | Big Agencies & Enterprises |
Pricing | 39$/month + usage to 149$/month + usage | 50$/to 150$/, extra for usage |
Customer Service // Support | Available to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live Chat | Knowledge base, Ticket-based Support Demo |
Best For: Big Agencies & Enterprises
Price Starting at: 50$/month
CallRail is a call tracking platform that helps businesses monitor and analyze customer interactions, enabling them to measure marketing performance more effectively. It offers features like keyword spotting and keyword tracking, making it particularly attractive to agencies in industries such as real estate, legal services, healthcare, and home services.
Keyword Report: A standout feature of CallRail is its ability to identify key terms during calls, providing valuable insights into customer intent and campaign effectiveness. The platform also includes tools for keyword call tracking and automation, which streamline workflows and save time.
Can Nimbata do this?
Yes, and more. Nimbata’s Word & Phrase Spotting feature goes beyond simply tracking keywords—it helps you automate and categorize conversations based on the words that matter most to your business. With this feature, you can:
- Automate lead scoring by detecting high-intent phrases.
- Tag and classify calls in real-time for better organization and follow-ups.
- Identify recurring customer concerns to enhance support and sales strategies.
By leveraging phrase tracking, businesses can streamline operations and extract valuable insights without the extra cost of per-call pricing.
💡 Stay tuned—this feature will be launched by the end of Q2 2025, as part of our comprehensive conversation intelligence solution.
That said, the platform has some limitations. Its interface can feel cumbersome, and lead data often remains siloed, which can hinder its overall utility. Reporting features are relatively basic, and access to certain integrations may require additional fees. Despite these drawbacks, CallRail remains a practical choice for businesses seeking straightforward call tracking, thanks to its robust Help Center and competitive pricing starting at $50/month.
🔗 Related Content: CallRail Pricing Guide
CallTrackingMetrics

Nimbata | CallTrackingMetrics | |
Best Feature | AI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call} | Smart Router- AskAI- Form Reactor |
Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | Enterprises with huge call volumes |
Pricing | 39$/month + usage to 149$/month + usage | 79$/month + usage to 1999$/month + usage |
Customer Service // Support | Available to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live Chat | For Every user: Knowledge base, Live and recorded training, Ticket portal, more support options to its higher plans |
Best For: Big Agencies & Enterprises
Price Starting at: 79$/month
CallTrackingMetrics is a comprehensive call tracking solution designed to help businesses improve their call-handling processes and marketing strategies. It offers a range of tools, such as Spam Detective and the ability to add unlimited users on all plans, making it suitable for businesses of all sizes that require detailed call analytics and advanced functionality.
AskAI: Automatically recognize important conversations and trigger follow-up actions right away. This tool helps prioritize leads that show strong potential, using AI prompts to pick up on key indicators like interest level and tone. It also saves time for customer-facing teams by offering quick access to conversation summaries and insights, making it easier to review past interactions.
Can Nimbata do this?
Yes, Nimbata offers a wide range of automations and AI tools that allow you to easily design processes that remove much of the workload for you. Also, AI-generated call summaries give you quick access to important info from conversations, without needing to go through tons of pages or manually keep notes.

Web-based Softphone: It allows for smooth customer interactions without the costs of a traditional phone setup. Features like customizable call scripts, live agent dashboards, and Salesforce integration make this softphone a practical tool for managing customer service teams.
Custom Routing: Use customized rules to create more tailored conversations, drawing on factors such as site visits, demographics, or caller history. Automate important calls with adaptable tools that handle routing across multiple locations or teams, even with complex queues and structures.
Can Nimbata do this?
Yes, with Nimbata you can manage your calls with the Call Flow Builder’s drag-and-drop editor, designed for easy customization. No coding is required. Connect leads with the right team using advanced routing and IVR, helping callers reach who they need. Plus, you’re in control of your availability; set your preferred days and hours to keep a balance between work and personal time. Sign up for free and get started!

Just like with CallRail, CTM is much more expensive without superseding Nimbata in anything, except maybe for the softphone feature. But you could combine Nimbata with a third-party softphone app and still pay less than what you would with CTM.
Invoca

Nimbata | Invoca | |
Best Feature | AI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call} | AI Conversational Analysis – Robust Marketing Reports |
Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | Big Agencies, Enterprises, Contact Centers |
Pricing | 39$/month + usage to 149$/month + usage | Not disclosed |
Customer Service // Support | Available to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live Chat | Not disclosed |
Best For: Big agencies, enterprises, and contact centers.
Price Starting at: Not disclosed.
Invoca is a cloud-based, AI-driven call tracking software that provides data from inbound calls, helping marketers refine their sales strategies. By using machine learning to analyze phone conversations, it offers insights into the caller’s perspective and potential outcomes. Key features include call tracking, call classification, caller profiling, caller identification, predictive modeling, and data security.
Artificial Intelligence: Signal AI Studio brings AI-driven insights to every call, helping you capture intent, product interest, and conversion outcomes with ease. Analyze thousands of conversations for trends and new insights, score agent performance against specific KPIs, and tap into best-in-class transcriptions. With AI-generated summaries and an interactive assistant, you can easily review calls, improve messaging, and optimize conversions for stronger results.
Can Nimbata do this?
Yes! Nimbata offers analytics, AI tools, and automations that allow you to score leads, analyze calls, monitor the performance of your teams, and transcribe and summarize calls with ease!

Customer interaction management: With Invoca, you can give agents real-time insights into why customers are calling with on-screen digital journey data. Use intelligent call routing to connect callers to the right agent from the start, and configure IVRs quickly for 24/7 support with natural, conversational interactions.
Nimbata offers a more affordable pricing model with customer service accessible to all users. Invoca’s main strength is its AI capabilities, but as you can see, Nimbata has caught up.
WhatConverts

Nimbata | WhatConverts | |
Best Feature | AI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call} | Form Tracking – Chat Tracking – Value Leads |
Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | SMBs, Franchises, Agencies |
Pricing | 39$/month + usage to 149$/month + usage | 30$/month + usage to 1250$/month + usage |
Customer Service // Support | Available to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live Chat | Knowledge Base – Demo – Email – Phoe |
Best For: SMBs, franchises, agencies.
Price Starting at: 30$/month
WhatConverts is a phone lead-tracking tool that helps businesses monitor and analyze their marketing campaigns across various channels. It offers features like call tracking, form tracking, and lead capture to provide insights into campaign effectiveness, supporting businesses in refining their strategies.
Form tracking: Track and capture form leads, integrating directly with Google Analytics for complete marketing data. Instantly follow up on leads, qualify them through form details, and get email notifications with marketing insights attached. Select which forms to track, ensure HIPAA compliance for sensitive information, and manage conversions with ease.
Can Nimbata do this?
Yes! Nimbata captures every form lead in real-time, bringing all your lead activity together in one place. Track each step of the customer journey, from page views to submissions, for a full picture of what drives engagement. Integrate smoothly with CRMs and ad platforms for complete attribution, and use drag-and-drop reports to see exactly where leads come from, helping you refine campaigns with ease.

Chat tracking: WhatConverts captures complete chat transcripts alongside lead details, linking each chat back to its marketing source, campaign, or keyword. Chat events are sent directly to Google Analytics, helping you map conversion funnels and see which efforts drive engagement. Full chat tickets are stored with detailed marketing data for a clear view of each lead’s journey.
Value leads: Assign and track lead value by integrating directly with your CRM. Use the Leads Dashboard to qualify leads, assign sales value, and track ROI for each campaign, giving you a clear picture of your marketing’s impact.
Can Nimbata do this?
Of course! Nimbata offers native integrations with a wide array of tools and CRM platforms, allowing you to quickly and effortlessly share data between Nimbata and other tools! Stop losing track of conversions by sending call events directly to tools like Google Ads and Bing Ads, providing clearer insights into your campaigns and keywords. Seamlessly push phone call data to your CRM, creating or updating contacts and tracking each customer’s journey. Get instant alerts for missed calls via Slack or email, so your team can follow up promptly and capture every potential opportunity.

Although WhatConverts has a cheaper starting plan, their usage costs and the fact you have to pay for every call received means you will probably end up paying more at the end of the month.
Ringba

Nimbata | Ringba | |
Best Feature | AI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call} | Ring Tree – White Label |
Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | Pay per Callers |
Pricing | 39$/month + usage to 149$/month + usage | $147/month+ usage |
Customer Service // Support | Available to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live Chat | Knowledge base – Phone Support – Demo |
Best For: Pay per Callers
Price Starting at: 147$/month + usage
Ringba offers advanced call tracking for businesses, pay-per-call networks, agencies, and performance marketers, regardless of size. With real-time tracking and analytics, it supports media buying, click arbitrage, and high-volume operations.
Ring Tree: You can create your own call marketplace with Ringba’s real-time bidding technology. Instantly connect to programmatic call buyer APIs, automate bidding to get the best price, and allow buyers to manage their accounts. It’s highly scalable.
White label: Call tracking technology, fully branded to fit your business. You can focus on growth while Ringba handles the tech. You can customize the platform with a simple visual editor.
Can Nimbata do this?
Nimbata delivers here too! White labeling is a powerful tool for agencies, allowing you to build brand consistency and improve client experience. With branded reports, dashboards, and emails on your domain, you strengthen your agency’s identity and professionalism. Offer this service as a new revenue stream by setting your pricing, with the flexibility to onboard unlimited clients seamlessly. Plus, skip the cost and effort of developing call tracking software—get started instantly with Nimbata’s white label setup, and make it truly your own.
Again, Nimbata emerges as a more affordable tool, without holding back on features and capabilities. We also offer a white label solution and beyond that, you can also sign up for our Agency Partner Program that offers lifetime commissions and manager’s accounts that simplify client management!
RingCentral

Nimbata | RingCentral | |
Best Feature | AI Call Summaries – Automation Rules – Configurative Native Integrations with Integration Triggers – Global Coverage – Manager Account {For Agencies} – 35+ Report Collection – Live Chat Support with Call Tracking Experts [12-min Response Rate] – Unique Pricing Model {Pay only per answered Call} | Smart Notes – Call Routing – Post Calls Highlights |
Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | Call Centers |
Pricing | 39$/month + usage to 149$/month + usage | 30$/month to 65$/month |
Customer Service // Support | Available to All Users: Knowledge Base – Demo – Live Walkthrough – Ticket Submission – Live Chat | Knowledge base Demo – Live Walkthrough – Ticket Submission – Live Chat |
Best For: Call Centers
Price Starting at: 30$/month
RingCentral is a cloud-based communication platform that helps teams collaborate smoothly. It enables users to handle calls on any device, from smartphones to tablets, and supports video conferencing, making it a practical tool for businesses to keep their teams connected, regardless of location.
Smart Notes: RingCentral automatically creates summaries and transcriptions of calls, organizing notes into categories like Key Updates, Action Items, Decisions, and Open Questions.
Can Nimbata do this?
Yes! AI-generated call summaries will allow you to quickly go through a whole call and extract all the important data. Entire conversations will be turned into a couple of sentences!

Business Number Included: Each plan includes a business or toll-free number, allowing users to connect with customers across states or countries without extra charges.
RingCentral is more affordable and offers advanced AI tools along with detailed post-call data. However, it lacks marketing insights and attribution features, making it ideal for call centers but less suited for other types of businesses.
What to look for in a call tracking software
When looking for a call tracking tool, there are some important factors to consider:
- Call attribution and tracking: Look for software that accurately attributes calls to specific marketing channels, campaigns, keywords, or ads. This helps you understand which efforts drive the most valuable leads and conversions.
- Real-time analytics and reporting: Real-time insights allow you to monitor call performance, track metrics like call duration, caller location, and call outcomes, and adjust strategies quickly. Customizable reporting options make it easier to focus on the data that matters most.
- Keyword and conversation tracking: Some software can track keywords or phrases spoken during calls, providing insights into customer intent, concerns, and interests. This feature is valuable for optimizing ad copy and targeting.
- Integration capabilities: Check if the software integrates with your existing tools, such as CRMs, Google Analytics, Google Ads, and other marketing platforms. Seamless integration ensures a smoother data flow across platforms and reduces manual data entry.
- Lead scoring and qualification: Look for software that can help you qualify leads by scoring calls based on predefined criteria, such as caller demographics, product interest, or conversion potential. This feature helps prioritize follow-ups with high-quality leads.
- Multi-channel attribution: Good call tracking software should account for both online and offline channels, providing a complete picture of a customer’s journey. Multi-touch attribution helps you see how different touchpoints contribute to conversions.
- AI-powered insights and automation: Some call tracking tools offer AI-driven features like sentiment analysis, automated responses, or real-time recommendations. These can enhance customer interactions and reduce manual analysis time.
- Customization options: From call routing rules to branding options, customizable features let you tailor the software to meet specific business needs. For example, routing based on caller location or time of day can improve customer experience.
- Scalability: If your business or call volume is growing, choose software that can scale with you. The ability to handle high call volumes without performance issues is crucial for large businesses or expanding teams.
- Compliance and security: Ensure the software meets industry-specific compliance standards, such as HIPAA for healthcare or GDPR for businesses operating in the EU. Look for secure data storage and call encryption to protect customer information.
- Ease of use and support: A user-friendly interface and reliable customer support make it easier to get the most out of the software. Good onboarding and ongoing support are also helpful as your team learns and adapts to new features.
- Pricing and ROI: Finally, evaluate the pricing structure to ensure it fits within your budget and provides a good return on investment, based on the features and insights it brings to your marketing strategy.
These features and capabilities can be found in Nimbata, wrapped up in a user-friendly interface, along with a customer service team that puts you at the forefront. Not to mention the affordable pricing and the unique payment model, where you only pay for calls you actually answered, not simply received!
Takeaway
Choosing a call tracking tool requires thoughtful planning and research to find the right fit for your business needs. Nimbata stands out for its robust features, user-friendly design, and pay-as-you-go pricing model, making it a top choice across industries.
While competitors like CallTrackingMetrics, CallRail, Invoca, Ringba, RingCentral, and WhatConverts offer unique strengths, Nimbata combines comprehensive tracking, AI-driven insights, seamless integrations, and flexible customization in one package. Ultimately, the best call tracking software aligns with your marketing goals, budget, and workflow, allowing you to optimize customer interactions and improve ROI effectively.