Savvy business owners should always be on the lookout for new revenue opportunities. Agency partner programs offered usually by software developers and service providers can create win-win situations for all parties involved. The agency gains a new income stream, increased exposure and authority. The program designers also increase their revenue and gain valuable partners who not only use, but also promote their products and bring in more clients. And the clients themselves, although not directly participating, benefit from Agency partner programs. They work with people who are experts in utilizing a particular software or service, providing them greater value.
Agency Partner Programs: An Income & Networking Opportunity for Agencies
Let’s kick off with the basics. Agency Partner Program. What the heck is it and how can you benefit from it?
In short, an agency partner program is a collaborative arrangement between a company that provides a product or service and marketing or creative agencies.
Here’s how it works. The company gives the agency access to their tools, training, support and expertise. For free. The agency in return recommends their products and services to their clients. Thus, the company expands its reach and acquires new customers without expending the marketing and sales effort usually required. They make use of the agency’s network.
And the agency itself? What’s in it for them? Money of course! Companies usually offer a commission scheme to their partners, where the agency gets paid a slice of the revenue generated by clients referred by them. We mentioned the tools, products, and support above, but agencies gain one more thing as well. Networking and collaboration opportunities. Partner programs often connect agencies with each other and the company itself. This fosters collaboration and creates a network of industry experts who can share best practices and potentially work together on projects. Additionally, agencies often gain access to valuable online tools, such as a project planner, which streamline project management and enhance overall efficiency.
Top 10 Agency Partner Programs
Hubspot
HubSpot, the all-in-one marketing, sales, and service software, offers a valuable program specifically designed for agencies seeking growth: the Solutions Partner Program. This program empowers agencies by equipping them with the tools and expertise needed to deliver exceptional inbound marketing and sales services to their clients. Through access to guidance, support, and training, agencies can help their clients achieve success, leading to increased revenue and improved client retention for both parties.
This program goes beyond just software. Recognizing the importance of ongoing support, HubSpot tailors its offerings to each agency’s specific needs. With a dedicated partner manager, a partner toolkit for managing leads, and valuable online training, agencies get the resources they need to excel. Additionally, a strong referral commission structure incentivizes growth, and a public listing in the HubSpot partner directory provides valuable exposure. While there’s a minimum $ monthly fee, the comprehensive support and potential for increased revenue make this program a worthwhile investment for marketing agencies looking to thrive alongside HubSpot.
Leanplum
The Leanplum Solution Partner Program offers agencies a comprehensive package to enhance their mobile marketing capabilities. Partners gain access to training, co-marketing opportunities, and curated resources designed to support client success and agency growth.
Training and Enablement:
The program equips partners with in-depth knowledge of the Leanplum platform through the Leanplum Partner Academy. Certification and training sessions cover the platform’s functionalities, best practices, and data-driven campaign management strategies. Partners also receive hands-on tutorials on implementing Leanplum for their clients.
Expanded Service Offering and Growth Potential:
Partnering with Leanplum allows agencies to broaden their service offerings. Whether their expertise lies in growth consulting, app development, or other areas, Leanplum’s platform provides tools to improve client engagement and drive bottom-line results. Additionally, the program offers opportunities for partner growth through co-marketing initiatives and exposure through case studies and webinars.
Marketo
Marketo, a leading player in marketing automation software, offers a comprehensive partner program designed to cater to the diverse needs of its customers. The Premier Partner tier provides a range of benefits to help partners enhance their marketing automation expertise and achieve success with Marketo.
Benefits for Premier Partners:
- In-depth Training: Access to expert training programs allows partners to gain a strong understanding of the Marketo platform, best practices, and implementation strategies.
- Collaborative Marketing & Sales Resources: Partners receive access to co-marketing and co-sales materials, enabling them to create targeted campaigns and increase sales opportunities alongside Marketo.
- Partner-Specific Events & Community: Participation in Partner Days and access to Marketing Nation, Marketo’s online community, provide valuable networking opportunities and allow partners to share expertise and stay updated on industry trends.
Additional Benefits for Higher Tiers:
Partners at higher tiers within the Premier program enjoy additional benefits such as free access to Marketo sandbox environments for testing purposes, the ability to co-develop marketing collateral with Marketo, and dedicated support from a Partner Success Manager.
Sprout Social
Sprout Social, a leading social media management platform, offers a comprehensive partner program designed specifically for agencies. The program caters to agencies of all sizes, providing them with the tools and support needed to effectively manage their clients’ social media presence.
Benefits for Partner Agencies:
- Streamlined Management: Sprout Social integrates publishing, reporting, and management across major social platforms, allowing agencies to work efficiently and provide comprehensive social media services to their clients.
- Scalable Partnership: Sprout Social tailors pricing based on the size of the partner agency, making them a cost-effective option for smaller agencies. This approach is unique within the social media management software industry.
- Comprehensive Support: Partners benefit from co-marketing resources, sales support, and partner certifications. Additionally, Sprout Social offers a generous 20% lifetime commission for client referrals, providing a compelling incentive for partner growth.
Shopify
Shopify’s partner program stands out for its comprehensive approach, catering to both freelancers and agencies. Partners benefit from a wide range of resources and incentives designed to help them succeed within the Shopify ecosystem.
Partnership Benefits:
- Enhanced Knowledge & Savings: Partners gain access to the Partner Academy, featuring in-depth courses, study guides, and exams to deepen their Shopify expertise. Additionally, they receive discounts on products and services from leading software companies.
- Streamlined Management & Increased Revenue: A user-friendly dashboard allows partners to manage referrals, track commission payments, access resources, and submit Shopify Plus leads. Shopify offers a generous 20% recurring commission on referred customer subscriptions, while app and theme developers can retain 50-80% of one-time sales or subscriptions from their creations. Partners also receive valuable exposure through a public directory on the Shopify website.
Investing in comprehensive partner resources demonstrates a commitment to partner success. By providing in-depth training and a user-friendly platform, Shopify removes potential hurdles and fosters long-term engagement within its program.
The Meta Business Partner Network offers a tiered program providing benefits to businesses interested in supporting client success on Meta technologies. Benefits are based on program level and may include access to tools for performance analysis and optimization. Additionally, the program provides resources with the latest product updates and industry benchmarks. Training opportunities and Meta certifications are available to enhance product knowledge and credibility. For assistance, the program offers direct support from Meta experts. Partner recognition includes a Meta Business Partner badge and a listing in the directory.
Participating in the Meta Business Partner Network provides businesses with resources and support to operate effectively within the Meta ecosystem. This program equips businesses with the tools and knowledge necessary to assist clients in achieving their marketing goals on Meta platforms.
Wistia
Wistia, a leading video hosting platform known for its robust analytics, offers a valuable partner program specifically for agencies. The program empowers agencies to run effective video marketing campaigns for their clients and demonstrate the return on investment (ROI) of their services.
Benefits for Partner Agencies:
- Enhanced Expertise & Client Support: Wistia provides access to sales training, comparative data, and case studies, equipping agencies with the knowledge and tools to succeed. An internal agency community and directory fosters collaboration and knowledge sharing among partners.
- Increased Visibility & Growth Potential: Higher program tiers, unlocked by generating greater referral revenue, offer additional benefits such as public directory listings, dedicated sales coaching, and guest blogging opportunities. These perks enhance partner visibility and accelerate growth potential.
Focusing on the program’s impact on an agency’s business is key. By highlighting how Wistia empowers agencies to deliver results for their clients and achieve success within the program, the message becomes more compelling for potential partners. While there’s no commission structure, the program offers valuable benefits that can contribute to an agency’s overall growth.
Mailchimp
Mailchimp’s partner program prioritizes partner success with a range of benefits designed to enhance their expertise and attract clients. Partners receive dedicated support through priority email and live chat channels, access to valuable educational resources, and a dedicated newsletter for program updates. Additionally, partners gain valuable exposure through a listing in Mailchimp’s Experts Directory.
Benefits for Partners and Customers:
- Effortless Client Acquisition: Mailchimp’s comprehensive and user-friendly partner directory simplifies client acquisition for partners. Potential customers can easily browse partner services, search for specific expertise, or filter by location and language to find the perfect fit for their needs.
- Enhanced Credibility and Transparency: Partner case studies showcased on the directory page illustrate the success clients have achieved by working with Mailchimp partners. This transparency fosters trust and credibility for both partners and Mailchimp. Additionally, the directory includes resources for clients to understand what to expect when working with a Mailchimp partner, ensuring a smooth collaboration from the start.
A well-structured partner directory is a win-win scenario. It empowers customers to effortlessly find the right partner for their needs while increasing business opportunities for program participants.
Klaviyo
Klaviyo, a leading data-driven email marketing platform for ecommerce, offers a robust partner program specifically designed for agencies. Klaviyo fills the gap left by larger ecommerce providers by providing user-friendly tools for both clients and agency partners. This includes advanced email marketing functionalities and Facebook Ads management capabilities.
Program Benefits for Agencies:
- Recurring Revenue & Collaboration: Partners benefit from commissions on all client referrals, providing a steady stream of recurring revenue. Additionally, a dedicated partner newsletter keeps agencies informed of program updates and industry trends. A vibrant Slack community fosters collaboration and knowledge sharing among Klaviyo agencies, enabling partners to learn from each other’s experiences.
- Enhanced Visibility & Growth Potential: Higher program tiers offer access to co-marketing materials and activities, allowing partners to amplify their marketing efforts alongside Klaviyo. Additionally, a listing in the Klaviyo partner directory provides valuable exposure to potential clients.
The Klaviyo partner program goes beyond financial incentives. It fosters a collaborative environment where agencies can learn and grow together. Notably, the Slack community provides a valuable platform for peer-to-peer learning, allowing partners to share best practices and address challenges effectively.
Nimbata
Nimbata is a call tracking platform that allows businesses to extract insights from their incoming phone calls. In short, marketing attribution and valuable data is our game. We aim to help businesses and agencies grow and this is why we designed the Nimbata Agency Partner Program.
Nimbata’s Partner Program offers a win-win for you and your clients. Here’s how:
Enhanced Client Services:
- Expand your offerings: Add powerful call tracking to your service package.
- Seamless client experience: Manage client accounts with ease using unlimited sub-accounts.
- Streamline communication: Assign user permissions for controlled data access.
- Simplify billing: Clients manage their own subscriptions, saving you time.
Increased Agency Profitability:
- Lifetime commissions: Earn 15% on every client, for as long as they’re subscribed.
- Diversified income: Build a recurring revenue stream with reliable commissions.
- Reduced workload: Free yourself from managing client subscriptions.
Gain Credibility and Visibility:
- Join our Agency Directory: Showcase your expertise to potential clients.
- Attract new business: Increase brand awareness and attract new leads.
Ready to take your agency to the next level?
Join Nimbata’s Partner Program today and start growing your business!
Conclusion
Agency partner programs are a true win-win-win for all. A compelling opportunity for all parties involved. The company, the agency and the clients all benefit from this partnership.Agencies gain access to valuable tools, training, and support, allowing them to enhance their service offerings, increase their revenue streams, and build strong industry connections. Program developers expand their reach and acquire new customers by leveraging the established networks of partner agencies. Ultimately, clients benefit from working with agencies who are experts in utilizing specific software or services, leading to greater value and success.
So, if you are agency owner looking for growth opportunities, consider exploring agency partner programs. There’s a program out there for nearly every agency need, and the potential benefits are significant. From increased revenue and expertise to valuable networking opportunities, these programs can be a powerful tool for taking your agency to the next level.