Introduction
Invoca is one of the leading call tracking platforms available in the market today. Users praise it for its advanced AI tools and machine learning capabilities. Invoca also offers a wealth of features and solutions catered to different types of businesses.
Still, no product is perfect. Many marketers and professionals find themselves looking for alternatives for various reasons. In this article, we are going to discuss some possible Invoca alternatives. These include Nimbata, Callrail, Ringba, Ringcentral, Hubspot and CallScaller.
A Quick Review of Invoca
Before we begin, it’s important to understand what Invoca has to offer and where it is lacking.
Invoca is a cloud-based and AI powered call tracking software. It provides marketers with data from impound calls and helps them optimize their sales efforts. It makes use of machine-learning algorithms to analyze phone conversations. Thus, it enables the user to understand the caller’s viewpoint and its potential outcome. Its features include call tracking, call classification, call profile, caller identification, predictive modeling and data security.
Its main benefits are:
- AI Powered Analytics: Invoca’s AI-Powered conversation analytics allows for deep views into customer interactions. Users can receive valuable data from them and plan their sales strategy accordingly. The AI can also score an agent’s performance, creates transcripts and automates many processes and actions.
- Marketing Reports: Invoca can generate reports that provide full attribution for every conversion achieved through phone. Marketing teams thus gain an edge on their planning and strategy.
Unfortunately, many of these useful features are locked behind a vague pricing model. Potential customers need to ask for a quote and pay extra for them. Although no public info is available, one can assume that the price asked will be steep. There are also many complaints about its customer service in review sites.
Alternatives to Invoca: Core Features & Pricing Comparison
We picked these alternatives after careful consideration. Their features, customer service and pricing plans were the top factors that we took into account, before presenting them.
| Company Name | Best For | Free Trial | Pricing |
| Nimbata | SMBs, Agencies, Inhouse Marketers, Business Owners | 14 Day Free Trial | Starts at 39$/month |
| Callrail | Big Agencies & Enterprises | 14 Day Free Trial | Starts at 50$/month |
| CallTrackingMetrics | Enterprises | Not Available | Starts at 79$/month |
| Ringba | Pay per Callers | Not Available | Starts at 127$/month |
| Ringcentral | Call Centers | Yes, only for video meetings. | Starts at 30$/month |
| Hubspot | SMBs | 14 Day Free Trial | Starts at 90$/month (included in the Sales Hub solution) |
| Callscaller | Inhouse Marketers, Pay per Callers, Business Owners | 7 Day Free Trial | Starts at 59$/month |
Nimbata – Top Overall Invoca Alternative for Attributing, Analyzing & Managing Leads
Best For: Small & Medium Businesses, Agencies, In House Marketers & Business Owners.
Price Starting at: 39$/month
Nimbata is an ambitious call tracking platform, designed by Marketers for Marketers. It’s included among the top-10 best call analytics platforms for 2024 and there are many reasons why. Marketers and business owners use it to generate data from phone leads and calls. With all that information at their disposal, they can make more informed decisions.
With Nimbata, users can quickly and easily record calls, create transcripts, reports and tags. The platform enables them to identify shortcomings in their phone marketing strategy and make improvements in key areas. Here, you can find out how Nimbata compares to other call tracking tools.
Some of Nimbata’s advantages include:
- Customer Service: Nimbata offers a human-lead customer service, via Live Chat. It’s available to all customers, regardless of their payment plan. It’s also efficient and quick.
- 35+ Reports: They provide a customizable board and over 35 reports that users can generate.
- Timeline Reports: Their timeline reports can track the whole lead journey. This way, customers can see what works and what doesn’t in their lead generation process.
- Native Integration: Nimbata is integrated with numerous apps and tools directly. This ensures smooth communication and data exchange between apps.
- Pricing Model: Last but not least, Nimbata has an affordable and flexible pricing model. Users don’t have to pay anything, unless they answer calls. They also offer a 14 day free trial.
| Nimbata | vs Invoca | |
| Best Feature | – AI Call Summaries- Automation Rules- Configurative Native Integrations with Integration Triggers- Global Coverage- Manager Account {For Agencies}- 35+ Report Collection- Live Chat Support with Call Tracking Experts [12-min Response Rate]- Unique Pricing Model {Pay only per answered Call} | – AI Conversational Analysis- Robust Marketing Reports |
| Best For | SMBs, Agencies, Inhouse Marketers, Business Owners | Big Agencies, Enterprises, Contact Centers |
| Most Important Con | Low availability on AI features | Many advanced features are paid extra as an addon |
| Pricing | 39$/per month + usage to 149$/per month + usage | Not disclosed |
| Support | Available to All Users: Knowledge base Demo – Live Walkthrough Ticket SubmissionLive Chat |
All in all, Nimbata is more affordable, has a better pricing model and customer service that is available to all users. Invoca has more AI tools to offer, but Nimbata will catch up soon.
You can test the platform for yourself. Sign up for a 14 day free trial here.
CallRail – Top Invoca Alternative for Lead Classification for Agencies & Enterprises
Best For: Big Agencies & Enterprises
Price Starting at: 50$/month
Callrail is a versatile call tracking platform trusted by over 200,000 businesses. It goes beyond simple call tracking, offering marketing analytics and communication solutions specifically designed to help businesses convert leads into sales.
- Key Terms Spotted Report: Callrail provides the user with reports on the keywords and phrases most used during calls. These reports also highlight which calls that featured those keywords, can be marked as qualified leads.
- Sentimental Analysis: Callrail’s sentiments feature analyses incoming calls. This reduces manual labor and makes listening to call transcripts obsolete. It also shows the overall sentiment of a call and helps the user make better decisions based on them.
- Copilot: Callrail’s Copilot allows users to view valuable information about a caller, before they even pick up the phone. It makes use of the caller ID to generate the necessary info.
| Callrail | vs Invoca | |
| Best Feature | – Keyword Spotting- Sentimental Analysis- Copilot | – AI Conversational Analysis- Robust Marketing Reports |
| Best For | Big Agencies & Enterprises | Big Agencies, Enterprises, Contact Centers |
| Most Important Con | – Many hidden costs and extra costs for add-ons & Integrations (e.g. Call-flow Steps, SalesForce Integration) – Users have reported being ghosted by support- Not available in the EU. | Many advanced features are paid extra as an addon |
| Pricing | 50$/month to 150$/month, extra for usage | Not disclosed |
| Support | Knowledge base Ticket-based Support Demo |
Both Callrail and Invoca are suitable for larger enterprises and offer advanced AI features. Callrail’s support might be lacking sometimes according to users, but it’s available to everyone. On the other hand, it has many hidden costs and it’s not available in the EU. Invoca’s more advanced features are also locked behind premium plans.
CallTrackingMetrics – Best Cost-to-Benefit Invoca Alternative
Best For: Big Agencies & Enterprises
Price Starting at: 79$/month
CallTrackingMetrics has earned its reputation as a top call tracking platform. It boasts a comprehensive feature set, offering everything you need to track, analyze, and optimize your marketing efforts. The platform simplifies reporting with clear and insightful dashboards, and its user-friendly interface makes it accessible to everyone.
- Friendly User Interface: Many customers find CalltrackingMetrics’ UI easy to use. They consistently mark it down as very friendly, simple and efficient. It allows them to perform tasks fast and without any difficulties.
- Integrations: CallTrackingMetrics comes equipped with a vast array of integrated software. Google Analytics, Slack, Zoom and dozens of other apps and tools are available. Users can easily transfer data from one platform to another. This improves their workflow, removes time-consuming tasks and generally makes work easier. CallTrackingMetrics can also integrate with a variety of CRMs such as Hubspot, Pipedrive and Mailchimp.
- Ease of Use: User reviews agree that CallTrackingMetrics is easy to install and start operating. It doesn’t require any particular technical expertise. People with different levels of digital skills can learn to use it in a reasonable amount of time. Thus, CallTrackingMetrics saves them lots of effort and doesn’t waste any more work hours than needed.
| CallTrackingMetrics | vs Invoca | |
| Best Feature | – Smart Router- AskAI- Form Reactor | – AI Conversational Analysis- Robust Marketing Reports |
| Best For | Enterprises with huge call volumes | Big Agencies, Enterprises, Contact Centers |
| Most Important Con | Many advanced features are locked behind more expensive plans | Many advanced features are paid extra as an addon |
| Pricing | 79$/per month + usage to 1999$/per month + usage | Not disclosed |
| Support | For Every user: Knowledge base, Live and recorded training, Ticket portal CTM offers more support options to its higher plans |
Although Invoca offers more advanced reporting tools, its vague pricing model hints to a high cost. CallTrackingMetrics is a very capable and more affordable option.
Ringba – Best Invoca Alternative for Professionals in Pay-per-call Marketing
Best For: Pay per Callers
Price Starting at: 147$/month + usage
Ringba is an inbound call tracking and analytics platform designed specifically for marketers, brands, and pay-per-call businesses. Its development team, comprised of AdTech engineers and marketing experts, prioritizes user needs and delivers a solution that deeply understands the challenges faced by its target audience.
- Purpose Built Call Tracking: Ringba’s call tracking is ideal for performance marketers. It has been designed by experts in the field. Ringba provides on-demand telecommunications, automated partner management and an intelligent call flow optimization.
- Interactive Voice Response: Users can easily create interactive voice response trees that reduce labor costs. They can route calls by keywords, demographics, location and many other parameters as well.
- Ring Tree: Ringba is integrated with the world’s largest call buyers. Users can access and bid on them in their own real-time marketplace. It’s completely no-code and can be scaled to no end.
- Instant Caller Profile: Ringba provides its users with data on the caller, before they even pick up the phone to answer. There are no minimus and this data can be integrated with the IVRs to create a seamless routing experience.
| Ringba | vs Invoca | |
| Best Feature | Enhanced caller-level dataRing TreeInteractive Voice Response | – AI Conversational Analysis- Robust Marketing Reports |
| Best For | Pay per Callers | Big Agencies, Enterprises, Contact Centers |
| Most Important Con | Ringba’s solution is targeted specifically on pay-per-callers & lead generation agencies managing huge affiliate networks. | Many advanced features are paid extra as an addon |
| Pricing | $147/month+ usage | Not disclosed |
| Support | Knowledge base Phone Support Demo |
Ringba is tailor-made for pay-per-callers & well-connected lead-generation agencies. Other businesses might not find it as useful. Still, its customer service is available to all. Its starting price might be a bit steep though.
Ringcentral – Best Invoca Alternative for Contact Centers
Best For: Call Centers
Price Starting at: 30$/month
RingCentral is a cloud-based communication platform that empowers seamless and flexible collaboration. It goes beyond traditional phone calls, allowing users to handle incoming and outgoing communication across various devices, including smartphones, tablets, and even video conferencing tools. This makes it a versatile solution for modern businesses seeking a unified and accessible way to connect.
- Smart Notes: Ringcentral automatically summarizes a phone call and produces transcriptions. The notes are split into categories: Key Updates, Action Items, Decisions made and Open Questions.
- Business Number Included: With each plan, users gain a business or toll-free number for free. This way, they can operate among different states or even countries without charging their customers.
- Cross-platform operations: Ringcentral can seamlessly operate across different platforms. Users can install it on smartphones, desktops and tablets without any difficulties.
| Ringcentral | vs Invoca | |
| Best Feature | – Smart Notes- Call Routing & Queue Management- Post-call highlights | – AI Conversational Analysis- Robust Marketing Reports |
| Best For | Call Centers | Big Agencies, Enterprises, Contact Centers |
| Most Important Con | No marketing insights & attribution | Many advanced features are paid extra as an addon |
| Pricing | 30$/month to 65$/month | Not disclosed |
| Support | Knowledge base Demo – Live Walkthrough Ticket Submission Live Chat |
Ringcentral is more affordable and has advanced AI tools and post call data. It doesn’t offer any marketing insights and attribution though. Ringcentral is great for call centers, not so good for other businesses.
HubSpot Call Tracking – Best Call Tracking Add-on included in CRM
Best For: Small & Medium Businesses that already use the HubSpot CRM.
Price Starting at: 90&/month (included in the Sales Hub solution)
As the CRM giant, HubSpot offers a comprehensive suite of products, including call tracking. However, it’s not a standalone tool. Integrated into the Sales Hub package, HubSpot’s call tracking is best suited for small and medium businesses that simply need to monitor their calls, as it lacks the advanced features found in dedicated call tracking solutions.
- Call Analytics & Reporting: Hubspot provides some basic reporting and analytic capabilities. They are enough for businesses that receive a small amount of calls and don’t require extensive data,
- Call Recording & Transcription: Hubspot’s call tracking feature can produce call records, transcriptions and summaries. Ideal for saving time and keeping track of past calls.
- Call Logging: With Hubspot, users can create unified contact profiles for every caller.
| HubSpot | vs Invoca | |
| Best Feature | – Call analytics reporting- Call recording and call transcription- Call summaries and tracked terms- Calls Logged on Contact-Level for united contact profile | – AI Conversational Analysis- Robust Marketing Reports |
| Best For | Hubspot’s Call Tracking Solution is great for SMBs that already use Hubspot CTM and receive small amounts of calls and just want to keep track of outbound and inbound calls. It will cover their needs. | Big Agencies, Enterprises, Contact Centers |
| Most Important Con | HubSpot falls short on providing the insights needed for Marketing Optimization Efforts. Isn’t Suitable for Marketers that want a tool that pairs seamlessly with Google Ads, Analytics etc | Many advanced features are paid extra as an addon |
| Pricing | 15$/month to 150$/month (including the Sales Hub features) | Not disclosed |
| Support | Knowledge base Demo – Live Walkthrough Ticket Submission Live Chat Phone Support |
Hubspot is not a stand-alone call tracking software. It comes bundled with the Sales HUB solution. It’s great for businesses that already use HubSpot and have very basic call tracking needs. Agencies or businesses with many incoming calls should opt for different tools.
CallScaller – Best Invoca Alternative Service for Billing Clients
Best For: In House marketers, Pay per callers, Business Owners for basic call tracking capabilities.
Price Starting at: 59$/month + usage
CallScaler provides a comprehensive call tracking solution, encompassing every feature imaginable for both marketing teams and business owners. Its effortless setup and user-friendly interface make it a powerful tool for gaining valuable call insights and optimizing your marketing efforts.
- Client Portal: One of CallScaler’s main distinguishing features is the client portal. User’s customers can log in to their own account and see their own communication details. They can thus save time and improve client trust and transparency.
- Pay per Call: CallScaller automates the billing process for qualified calls. Users no longer need to create invoices manually. It can be integrated with Stripe for further flexibility. They can also set the billing frequency and customize rules.
| CallScaler | vs Invoca | |
| Best Feature | – Client Portal- Pay per call billing suite | – AI Conversational Analysis- Robust Marketing Reports |
| Best For | – In-house Marketers – Business Owners & Pay per Callers that want an account with unlimited users | Big Agencies, Enterprises, Contact Centers |
| Most Important Con | Additional Cost for GSheet Integration | Many advanced features are paid extra as an addon |
| Pricing | 59$/month +usage to 499$/month + usage | Not disclosed |
| Support | No info provided |
CallScaller is ideal for marketing teams, businesses and pay-per-callers that need unlimited users. Its pricing plans are affordable, although they charge extra for GSheets integration. We also couldn’t find much info on their customer service, beyond a contact form on their website.
Conclusion
Navigating the landscape of call tracking software can be overwhelming. To help you make the best decision, here’s a quick checklist to consider:
- Alignment with your needs: Ensure the software caters to your specific business size and requirements.
- Ease of use: Intuitive and user-friendly interfaces are crucial for smooth operation.
- Customer service: Reliable support is essential for troubleshooting and maximizing the software’s potential.
- Customization options: The ability to tailor the software to your preferences and workflows is key.
By following these guidelines, you’ll be well-equipped to select the call tracking software that perfectly complements your business needs.
