Effective Home Improvement Lead Generation: 3 Proven Strategies

Home Improvement Lead Generation

Home Improvement Lead Generation is a pain for all professionals who struggle to find customers. This article is about strategies to get new home improvement leads for your business. In this article, you will discover how to improve your brand’s visibility through search engine optimization (SEO) and if you want to go through a faster approach you will discover how to use Google AdWords to scale your brand’s visibility faster. You will also discover the benefits of using call analytics in your inbound advertising.

Search Engine Optimization

Imagine the number of prospects searching online for home improvement companies within your area. How do you make yourself discoverable by these prospects? That’s where search engine optimization comes into play.  SEO improves your searchability and visibility online. Google owns Global seventy-five percent search volumes.

Home Improvement Lead Generation

Hence the need to start applying SEO techniques to rank on Google. There are many SEO tools out there that can help you get started. Some of these tools include SEMrush, Ahrefs. These tools allows you to conduct competitive analysis. This involves looking for those keywords your local competitors are looking for and create content to compete for those keywords. Investment with SEO may not generate quick results but they will have a long-lasting effect on your brand’s awareness.

Google Ads for Home Improvement

Google AdWords provides a great opportunity to quickly rank for local queries and compete faster and smarter. Google AdWords works faster than SEO. Let’s face the fact, not all businesses can wait that long for results. If you want to start gaining traction and consistent traffic to your website faster, Google advertising works as a shortcut to quickly get website traffic and also get people on your email list.

Effective Home Improvement Lead Generation: 3 Proven Strategies Google ads electricians

Google AdWords also work more effectively when combined with call analytics tools. Nimbata offers in-depth analytics and call tracking features for you to analyze the calls coming into your website. This helps because you can optimize your ads for remarketing and retargeting. Additionally, you get to engage with customers better and give them unique experiences. Additionally, you get to understand new market targets because you get an overview of where new phone calls are coming from.

Offer Personalized Home Improvement Services With Funnels Building Software

It is important for your home improvement company to evolve from just being product-oriented to being customer-focused. It is also important to target customers based on their behavior on your website. There are numerous tools out there that have been developed for this purpose. Most of them belong to the so-called Customer Relationship Management software (CRM). This is very important since customers are dynamic and their perception, taste changes with time thus making personalization very important if you want to improve your conversion rate. To do this, you need to optimize your funnel based on your customer behavior.

Marketing Funnel

Personalized marketing allows you to visualize where your prospects are in the process of making a buying decision so that you can better address the needs of your site visitors and ultimately convert them into loyal customers.  To win customers and beat your competition, strive to offer personalized home improvement services.


Scaling your home improvement business for better ROI will only cost you a small investment. Other lead generation strategies for home improvement services includes content marketing using blogs, educational content on YouTube and effective use of case studies and testimonials.