Best CallTrackingMetrics Alternatives – Pros, Cons, Key Features, Pricing Comparisons

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CallTrackingMetrics is one of the best call tracking software out there. It consistently ranks high in user reviews and preferences. Not without good reason. CTM offers many features, simplifies reporting and has a friendly interface.

Still, it has its issues and many customers find themselves looking for other options. So, in this article we are going to talk about CTM and discuss some possible alternatives. These are Nimbata, Callrail, Invoca, Ringba, Ringcentral, HubSpot and CallScaller.

A Quick Review of CallTrackingMetrics

Before we talk about the alternatives, we should see what CTM has to offer and where it is lacking.

  • Friendly User Interface: Many customers find CalltrackingMetrics’ UI easy to use. They consistently mark it down as very friendly, simple and efficient. It allows them to perform tasks fast and without any difficulties.
  • Integrations: CallTrackingMetrics’ comes equipped with a vast array of integrated software. Google Analytics, Slack, Zoom and dozens of other apps and tools are available. Users can easily transfer data from one platform to another. This improves their workflow, removes time-consuming tasks and generally makes work easier. CallTrackingMetrics can also integrate with a variety of CRMs such as Hubspot, Pipedrive and Mailchimp.
  • Ease of Use: User reviews agree that CallTrackingMetrics is easy to install and start operating. It doesn’t require any particular technical expertise. People with different levels of digital skills can learn to use it in a reasonable amount of time. Thus, CallTrackingMetrics saves them lots of effort and doesn’t waste any more work hours than needed.

Now, some of the cons we noticed during our testing of CallTrackingMetrics.

  • Glitches: It’s not uncommon for CallTrackingMetrics to glitch out. Many users have indicated this. They have reported issues with call quality, bugs and slow downs. Integrations also fail to work properly sometimes. Understandably, these issues cause delays and frustration for users. When it comes to call quality, it’s not uncommon for callers to not be able to listen to the user.
  • Customer Service: In many cases, customer service has been lackluster. They either provide vague answers or take too long to respond. Customers find it difficult to resolve any arising issues and can’t rely on customer service.
  • Steep learning curve: Despite having a generally friendly UI, many users find it difficult to get used to it. Combined with technical issues, a lack of a desktop app and modularity, CallTrackingMetrics might not be the best choice for everyone.

CallTrackingMetrics is far from being the best option out there. So, we took our time testing and researching a variety of CTM alternatives. These are our top picks.

Alternatives to CallTrackingMetrics: Core Features & Pricing Comparison 

We picked these alternatives after careful consideration. Their features, customer service and pricing plans were the top factors that we took into account, before presenting them.

CallTrackingMetrics AlternativesBest ForFree TrialPricing
NimbataSMBs, Agencies, In-house Marketers, Business OwnersYesStarts at 39$/month
CallRailBig Agencies & EnterprisesYesStarts at 50$/month
InvocaBig Agencies, Enterprises, Contact CentersNoNot Disclosed
RingbaPay per CallersNoStarts at $147/month
RingcentralCall CentersYesStarts at $30/user/month
HubSpot Call TrackingSMBs that already use HubSpot CRMYes
CallScalerIn-house Marketers, Agencies & Pay per CallersYesStarts at $59/month
Disclaimer: The information is accurate as of May 2024.

Nimbata – Top Overall CallTrackingMetrics Alternative for Attributing, Analyzing & Managing Leads

Best For: Small & Medium Businesses, Agencies, In House Marketers & Business Owners.

Price Starting at: 39$/month

Nimbata - Top Overall CallTrackingMetrics Alternative for Attributing, Analyzing & Managing Leads

Nimbata is a rising force in the call tracking software domain. It has been included among the top-10 best call analytics platforms for 2024 and there are many reasons why. Marketers and business owners use it to generate data from phone leads and calls. With all that information at their disposal, they can make more informed decisions. It’s a tool designed by Marketers for Marketers. 

With Nimbata, users can quickly and easily record calls, create transcripts, reports and tags. The platform enables them to identify shortcomings in their phone marketing strategy and make improvements in key areas. Here, you can find out how Nimbata compares to other call tracking tools, and CallTrackingMetrics especially

Some of Nimbata’s advantages include:

  • AI Call Summaries: Automatically generates concise summaries of each call, uncovering insights like successful sales calls or booked appointments, making proving affiliate’s impact very easy.
  • Automations Rules: Nimbata offers automation rules that let its users to aumatically tag and score their calls based on predefined qualification rules.
  • Customer Service: Nimbata offers a human-lead customer service, via Live Chat. It’s available to all customers, regardless of their payment plan. It’s also efficient and quick.
  • 35+ Marketing & Call Tracking Reports: They provide a customizable board and over 35 reports that users can choose from.
  • Timeline Report: Their timeline reports can track the whole lead journey. This way, customers can see what works and what doesn’t in their lead generation process.
  • Native Integrations: Nimbata is integrated with numerous apps and tools directly. This ensures smooth communication and data exchange between apps.
  • Pricing Model: Last but not least, Nimbata has an affordable and flexible pricing model. Users don’t have to pay anything, unless they answer calls. They also offer a 14 day free trial.
Nimbatavs CallTrackingMetrics
Best FeatureAI Call Summaries, Automation Rules, Configurative Native Integrations with Integration Triggers, Global Coverage, Manager Account (For Agencies & Pay-per-Callers), 35+ Report CollectionSmart Router, AskAI, Form Reactor
Best ForSMBs, Agencies, In-house Marketers, Business Owners, Pay-per-CallersEnterprises with huge call volumes
Most Important ConLow availability on AI featuresMany advanced features are locked behind more expensive plans
Pricing39$/per month + usage to 149$/per month + usage

*Nimbata follows a unique approach to pricing letting its users pay per answered call instead of minutes talked
79$/per month + usage to 1999$/per month + usage
Customer Service // SupportAvailable to All Users: Knowledge base Demo, Live Walkthrough, Ticket Submission,Live ChatKnowledge base, Live and recorded training, Ticket portal

CTM offers more support options to its higher plans

All in all, Nimbata is an affordable and comprehensive Call Tracking Software for those that need a sophisticated and scalable call tracking option. Features like integration triggers, automation rules and native integrations help Marketers & Agencies adopt a quality-first approach in their call tracking processes. Additional capabilities like Customizable and filterable Reports, Lead Exporting and GSheet Integration are a great help for those that want to excel their lead reporting and conduct thorough data analysis analysis. And the best part is that you only pay per answered call and not per minutes talked unlike all the others call tracking tools.

In conclusion, Nimbata is more affordable, has a better pricing model and customer service that is available to all users. CTM has more AI tools to offer, but Nimbata will be catching up soon. You can test the platform for yourself. Sign up for a 14 day free trial here.

CallRail – Top CTM Alternative for Lead Classification for Agencies & Enterprises

Best For: Big Agencies & Enterprises

Price Starting at: 50$/month

CallRail - Top CallTrackingMetrics Alternative for Lead Classification for Agencies & Enterprises

Callrail is another great CallTrackingMetrics alternative. Callrail a call tracking platform, suitable for a wide range of businesses. It serves more than 200.000 customers. Callrail provides marketing analytics and communication solutions that help convert leads into sales. We have written a more detailed comparison between Callrail and CallTrackingMetrics here.

  • Key Terms Spotted Report: Callrail provides the user with reports on the keywords and phrases most used during calls. These reports also highlight which calls that featured those keywords, can be marked as qualified leads. 
  • Sentimental Analysis: Callrail’s sentiments feature analyses incoming calls. This reduces manual labor and makes listening to call transcripts obsolete. It also shows the overall sentiment of a call and helps the user make better decisions based on them.
  • Copilot: Callrail’s Copilot allows users to view valuable information about a caller, before they even pick up the phone. It makes use of the caller ID to generate the necessary info.
Callrailvs CallTrackingMetrics
Best FeatureKeyword Spotting, Sentimental Analysis, CopilotSmart Router, AskAI, Form Reactor
Best ForBig Agencies & EnterprisesEnterprises with huge call volumes
Most Important Con–  Many hidden costs and extra costs for add-ons & Integrations (e.g. Call-flow Steps, SalesForce Integration) – Users have reported being ghosted by support- Not available in the EU. Many advanced features are locked behind more expensive plans
Pricing50$/month to 150$/month, extra for usage79$/per month + usage to 1999$/per month + usage
SupportKnowledge base Ticket-based Support, DemoFor Every user: Knowledge base, Live and recorded training, Ticket portal

CTM offers more support options to its higher plans

Both Callrail and CTM are suitable for larger enterprises and offer advanced AI features. Callrail’s support might be lacking sometimes according to users, but its available to everyone. On the other side, it has many hidden costs and it’s not available in the EU. CTM’s more advanced features are also locked behind premium plans.

Invoca – Best CTM Alternative for AI Conversational Analysis

Best For: Big agencies, enterprises and contact centers.

Price Starting at: Not disclosed.

Best CallTrackingMetrics Alternatives - Pros, Cons, Key Features, Pricing Comparisons image 1

Invoca is a cloud-based and AI powered call tracking software. It provides marketers with data from impound calls and helps them optimize their sales efforts. It makes use of machine-learning algorithms to analyze phone conversations. Thus, it enables the user to understand the caller’s viewpoint and its potential outcome. Its features include call tracking, call classification, call profile, caller identification, predictive modeling and data security.

Here are its main benefits:

  • AI Powered Analytics: Invoca’s AI-Powered conversation analytics allows for deep views into customer interactions. Users can receive valuable data from them and plan their sales strategy accordingly. The AI can also score an agent’s performance, creates transcripts and automates many processes and actions.
  • Marketing Reports: Invoca can generate reports that provide full attribution for every conversion achieved through phone. Marketing teams thus gain an edge on their planning and strategy.
Invocavs CallTrackingMetrics
Best Feature– AI Conversational Analysis- Robust Marketing ReportsSmart Router, AskAI, Form Reactor
Best ForBig Agencies, Enterprises, Contact CentersEnterprises with huge call volumes
Most Important ConMany advanced features are paid extra as an addonMany advanced features are locked behind more expensive plans
PricingNot disclosed79$/per month + usage to 1999$/per month + usage
SupportNot mentioned on siteFor Every user: Knowledge base, Live and recorded training, Ticket portal

CTM offers more support options to its higher plans

Invoca’s reporting is superior to CallTrackingMetrics’, but its pricing model is vague. Potential users have to ask for a quote and most of its advanced features are charged extra.

Ringba – Best Alternative for Professionals in Pay-per-call Marketing

Best For: Pay per Callers

Price Starting at: 147$/month + usage

Ringba - Best CTM Alternative for Professionals in Pay-per-call Marketing

Ringba is an inbound call tracking and analytics platform for marketers, brands, and pay per call. Its designers include AdTech engineers and marketers who are in touch with their customers’ needs.

  • Purpose Built Call Tracking: Ringba’s call tracking is ideal for performance marketers. It has been designed by experts in the field. Ringba provides on-demand telecommunications, automated partner management and an intelligent call flow optimization.
  • Interactive Voice Response: Users can easily create interactive voice response trees that reduce labor costs. They can route calls by keywords, demographics, location and many other parameters as well.
  • Ring Tree: Ringba is integrated with the world’s largest call buyers. Users can access and bid on them in their own real-time marketplace. It’s completely no-code and can be scaled to no end.
  • Instant Caller Profile: Ringba provides its users with data on the caller, before they even pick up the phone to answer. There are no minimus and this data can be integrated with the IVRs to create a seamless routing experience.
Ringba vsCallTrackingMetrics
Best FeatureEnhanced caller-level dataRing TreeInteractive Voice ResponseSmart Router, AskAI, Form Reactor
Best ForPay per CallersEnterprises with huge call volumes
Most Important ConRingba’s solution is targeted specifically on pay-per-callers & lead generation agencies managing huge affiliate networks.Many advanced features are locked behind more expensive plans
Pricing$147/month+ usage79$/per month + usage to 1999$/per month + usage
SupportKnowledge base Phone Support DemoFor Every user: Knowledge base, Live and recorded training, Ticket portal

CTM offers more support options to its higher plans

Ringba is tailor-made for pay-per-callers & well-connected lead-generation agencies. Other businesses might not find it as useful. Still, its customer service is available to all. It’s starting price though might be a bit steep, compared to CTM’s.

Ringcentral – Best CTM Alternative for Contact Centers

Best For: Call Centers

Price Starting at: 30$/month

Ringcentral - Best CTM Alternative for Contact Centers

RingCentral is a cloud-based communications service that handles incoming and outgoing calls through various devices. The system is not limited to phones but also includes video conferencing capabilities.

  • Smart Notes: RingCentral automatically summarizes a phone call and produces transcriptions. The notes are split into categories: Key Updates, Action Items, Decisions made and Open Questions. 
  • Business Number Included: With each plan, users gain a business or toll-free number for free. This way, they can operate among different states or even countries without charging their customers.
  • Cross-platform operations: Ringcentral can seamlessly operate across different platforms. Users can install it on smartphones, desktops and tablets without any difficulties.
Ringcentral vsCallTrackingMetrics
Best FeatureSmart Notes, Call Routing & Queue Management, Post-call highlightsSmart Router, AskAI, Form Reactor
Best ForCall CentersEnterprises with huge call volumes
Most Important ConNo marketing insights & attributionMany advanced features are locked behind more expensive plans
Pricing30$/month to 65$/month79$/per month + usage to 1999$/per month + usage
SupportKnowledge base Demo, Live Walkthrough, Ticket Submission, Live ChatFor Every user: Knowledge base, Live and recorded training, Ticket portal

CTM offers more support options to its higher plans

Ringcentral is more affordable and has advanced AI tools and post call data. It doesn’t offer any marketing insights and attribution though. Ringcentral is great for call centers, not so good for other businesses though.

HubSpot Call Tracking – Best Call Tracking Add-on included in CRM

Best For: Small & Medium Businesses that already use the HubSpot CRM.

Price Starting at: 90&/month (included in the Sales Hub solution)

HubSpot Call Tracking - Best Call Tracking Add-on included in CRM

HubSpot is perhaps the most well-known CRM. A true juggernaut, Hubspot offers many different products that cover every need. Call tracking is among them. It’s not a standalone software though. It’s included in the Sales Hub package. Thus HubSpot’s call tracking is suitable for small and medium businesses that just need to keep track of their calls. 

  • Call Analytics & Reporting: Hubspot provides some basic reporting and analytic capabilities. They are enough for businesses that receive a small amount of calls and don’t require extensive data,
  • Call Recording & Transcription: Hubspot’s call tracking feature can produce call records, transcriptions and summaries. Ideal for saving time and keeping track of past calls.
  • Call logging: With Hubspot, users can create unified contact profiles for every caller.
HubSpot vsCallTrackingMetrics
Best FeatureCall analytics reporting, Call recording and call transcription- Call summaries and tracked terms, Calls Logged on Contact-Level for united contact profileSmart Router, AskAI, Form Reactor
Best ForHubspot’s Call Tracking Solution is great for SMBs that already use Hubspot CTM and receive small amounts of calls and just want to keep track of outbound and inbound calls. It will cover their needs.Enterprises with huge call volumes
Most Important ConHubSpot falls short on providing the insights needed for Marketing Optimization Efforts. Isn’t Suitable for Marketers that want a tool that pairs seamlessly with Google Ads, Analytics etcMany advanced features are locked behind more expensive plans
Pricing15$/month to 150$/month (including the Sales Hub features)79$/month + usage to 1999$/month + usage
Customer Service // SupportKnowledge base Demo, Live Walkthrough, Ticket Submission, Live Chat, Phone SupportFor Every user: Knowledge base, Live and recorded training, Ticket portal

CTM offers more support options to its higher plans

Hubspot is not a stand-alone call tracking software. It comes bundled with the Sales HUB solution. It’s great for businesses that already use HubSpot and have very basic call tracking needs. Agencies or businesses with many incoming calls should opt for different tools.

CallScaler – Best CTM Alternative Service for Billing Clients

Best For: In-house marketers, Pay per callers, Business Owners for basic call tracking capabilities.

Price Starting at: 59$/month + usage

CallScaler - Best CTM Alternative Service for Billing Clients

CallScaler offers a well-rounded call tracking solution. Its features cover every need that a marketing team or a business owner might have. It’s easy to set up and use and can be a robust tool.

  • Client Portal: One of CallScaler’s main distinguishing features is the client portal. User’s customers can log in to their own account and see their own communication details. They can thus save time and improve client trust and transparency.
  • Pay per Call: CallScaller automates the billing process for qualified calls. Users no longer need to create invoices manually. It can be integrated with Stripe for further flexibility. They can also set the billing frequency and customize rules.
CallScalerCallTrackingMetrics
Best FeatureClient Portal, Pay per call billing suiteSmart Router, AskAI, Form Reactor
Best ForIn-house Marketers, Business Owners & Pay per Callers that want an account with unlimited usersEnterprises with huge call volumes
Most Important ConAdditional Cost for GSheet IntegrationMany advanced features are locked behind more expensive plans
Pricing59$/month +usage to 499$/month + usage79$/month + usage to 1999$/month + usage
Customer Service // SupportNo info providedFor Every user: Knowledge base, Live and recorded training, Ticket portal

CTM offers more support options to its higher plans

CallScaller is ideal for marketing teams, businesses and pay-per-callers that need unlimited users. Its pricing plans are cheaper than CTM’s, although they charge extra for GSheets integration. We also couldn’t find much info on their customer service, beyond a contact form on their website.

Conclusion

As you can see, there are many different options in the market. Making a final choice can be hard. Here is a quick checklist to help you reach the best possible decision.

  • The software is suitable to your needs and size.
  • It’s easy to use
  • The customer service is of high quality
  • You can adjust it according to your preferences

Make sure to check for these factors and don’t hesitate to talk directly with representatives of the company. Call tracking can be a crucial tool for your business. So, it’s important to weigh every option carefully.