Here’s a 21 minute guide (!) on the 7 most important call tracking features we recommend.

essential call tracking features


Over the past few years, I’ve had the incredible opportunity to connect with marketers from all corners of the globe, spanning over 35 countries and still counting!

It goes to show that the challenges we encounter in the marketing world are universal and not bound by geographical boundaries.

In the video below, I delve into the essential call tracking features that every marketer should implement to enhance their workflow and productivity.

From setting up automations to sharing tips and tricks that will elevate your performance and earn you the recognition you deserve from clients, I cover it all.

Key topics covered include tracking calls with pools, efficiently viewing data in the activity section, creating a customized dashboard, implementing automation rules, maximizing Google Ads integration for sending conversions with values, leveraging Google Sheets integration, and determining the optimal number of numbers needed with the pool checker.

These insights are designed to empower marketers worldwide, helping them navigate the constantly evolving landscape of digital marketing with confidence and success.

Let’s jump right into it!

The 7 essential call tracking features you shouldn’t miss!

  1. Tracking calls with pools: Unlike static call tracking, dynamic call tracking offers a more granular approach by focusing on visitor-level tracking. This method is particularly valuable for companies that delve into detailed user data, examining the entire journey of visitors before, during, and after a call.
  2. Viewing data in activity section: Call Activity view is your CRM for phone leads. Store info, listen, download recordings, read transcripts, tag calls, export leads.
  3. How to set up a customized dashboard: Fully customizable so you can add only the reports and charts that matter to you the most and share this with your clients!
  4. Building Automation Rules: Gone are the days of manually categorizing interactions, which is time-consuming, labor-intensive, and prone to human error. With Automation Rules, customers can use a simple workflow to quickly and easily customize their classification process.
  5. Google Ads call tracking and how to send conversions with values: Nimbata + Google Ads integration helps you discover which sources, campaigns, adgroups, ads, and keywords are driving not only the most phone leads but also the most high-value leads to your business, optimize your marketing efforts, and allocate your budget accordingly.
  6. Google Sheets integration: If you are like me, then having raw phone call data in sheets, is a must have when it comes to reporting calls to your client. Your call tracking software should allow you to send all calls directly in a Google Sheet of your choice which you can share with your clients or even use it as a repository to create custom reports with pivot tables.
  7. How many numbers do I need ? – The pool checker: If creating explore reporting in Google Analytics 4 seems a bit technical to you, Nimbata has a neat tool called Pool Estimator, which calculates the optimal pool number automatically with a few button clicks.

The (lengthy) video

Final Thoughts

In this concise 21-minute guide, we’ve delved into the essential call tracking features that every business should consider.

From detailed call analytics to dynamic number insertion, these tools empower you to make informed decisions, optimize marketing efforts, and enhance customer experiences.

So, whether you’re a small startup or an established enterprise, implementing these features can be a game-changer for your business.

Remember, mastering call tracking is a journey of ongoing improvement and optimization, and your commitment to this journey will play a crucial role in enhancing your maximizing ROI efforts.

Nimbata offers a Free 2-Week Premium Trial in order to test out our product and see if it fits your needs – no CC required. If you want to see it by yourself start your free trial here. Otherwise, feel free to contact us and we will help you maximize your ROI with Call Tracking!

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