The 10 Best Call Tracking Software Apps [2021 Update]

best call tracking software

If you can’t measure it, you can’t improve it.

Gone are the days when businesses ran marketing campaigns without being able to measure outcomes. Digital marketers know exactly what I’m talking about.

Depending on the product or service, customers might convert in a different way. But hey, you can track all of them.

  • Online purchases? You got it
  • Clicks on your campaign? Easy peasy. 
  • Phone calls? Technology has made Call Tracking easier and cheaper than ever

Below you’ll find a list of 2021’s best call tracking software apps.

Best call tracking software apps of 2021

  1. Nimbata
  2. Invoca
  3. Marchex
  4. CallTrackingMetrics
  5. CallRail
  6. WhatConverts
  7. Infinity
  8. RulerAnalytics
  9. Ringba
  10. ResponseTap

1. Nimbata

Nimbata call tracking metrics

Nimbata offers plug-n-play Call Tracking without having you commit to annual contracts.

Whether you’re a marketing agency, local small business or an enterprise organization, Nimbata has all the Call Tracking options you need. 

Over 1000 brands across 50 countries trust Nimbata to understand which ads are driving phone calls.

Competitive advantage

  • Reports every single phone lead
  • Setup and track calls in less than 5 minutes
  • Support from marketing professionals with deep knowledge in lead tracking
  • Only call tracking platform that charges per answered call (regardless of call duration) and not per minute.

Pricing plans

Entry: 0$/mo + usage                  (Perfect for 1-person businesses)
Pro: 29$/mo + usage                   (Perfect for Small Businesses)
Marketing: 89$/mo + usage        (Perfect for Agencies and Enterprises)

2. Invoca

Invoca’s Active Conversation Intelligence platform enables marketing, eCommerce, sales, and customer experience teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue.

Competitive advantage

  • AI-powered analytics
  • Great for coaching sales agents
  • Wide variety of reports

Pricing plans

Not publicly available

3. Marchex

Marchex is a leading conversational analytics company that connects the voice of the customer to your business. Marchex leverages proprietary data and conversational insights to deliver real-time solutions that enable brands to personalize customer interactions.

Competitive advantage

  • AI Messaging & SMS
  • Conversational analytics
  • Custom reporting

Pricing plans

Not publicly available

4. Call Tracking Metrics

CallTrackingMetrics a digital platform that uses call tracking intelligence to inform contact center automation. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. 

Competitive advantage

  • Great features for Call Centers
  • Sales Agent reporting
  • IVR Automations

Pricing plans

Business: 39$/mo + usage
Marketing: 99$/mo + usage
Contact Center: 299/mo + usage

5. CallRail

CallRail brings visibility to the marketers who rely on quality inbound leads to boost success and sustain growth. CallRail’s customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. Often overlooked by other marketing tools or analytics platforms, they see the opportunities in surfacing and connecting data from calls, forms, chat and beyond.

Competitive advantage

  • Online form tracking
  • AI-powered call analytics
  • Integrations

Pricing plans

Call Tracking: 45$/mo + usage
Call Tracking + Lead center: 75$/mo + usage
Complete CallRail Platform: 175$/mo + usage

6. WhatConverts

WhatConverts makes it easy to attribute sales to traffic sources based on phone calls, web forms and transactions. WhatConverts offers a full circle lead tracking system where you’ll no longer be left wondering where leads originated or what leads converted.

Competitive advantage

  • Online form tracking
  • Custom reporting
  • Variety of integrations

Pricing plans

Plus: 30$/mo + usage
Pro: 50$/mo + usage
Agency: 200$/mo + usage

7. Infinity

Infinity is a call intelligence platform. Providing transformational business tools to gain intelligence from every conversation with prospects and customers. To drive more sales, optimise marketing and streamline operations.

Available in over 75 countries, Infinity’s technology allows you to measure which marketing channels generate calls giving you complete insight into every touch point of your customer’s journey. 

Competitive advantage

  • AI-powered Call Intelligence
  • Great help center
  • Suited for large scale businesses in the UK

Pricing plans

SMB: £99/mo (~135$/mo) + usage
Pro: £199/mo (~270$/mo) + usage

8. Ruler Analytics

Ruler Analytics offers call tracking, form tracking, CRM connections + more. It enables marketing teams to optimise their activities for more than form fills, create a lead-to-revenue reporting infrastructure and create better alignment with the sales team by passing data into their systems.

Competitive advantage

  • Form tracking
  • Variety of integrations
  • Chat tracking

Pricing plans

Call Tracking: £99/mo (~135$/mo) + usage
Marketing attribution: £149/mo (~204$/mo) + usage
Call Tracking+Marketing attribution: £199/mo (~270$/mo) + usage

9. Ringba

Ringba provides enterprise grade call tracking to businesses, pay per call networks, agencies and performance marketers of all sizes. 

We give our client’s unparalleled real-time tracking and analytics like no one else in our industry. Our detailed reporting is designed for media buying, click arbitrage, and massive scale. All without contracts, minimums, or overages. 

Competitive advantage

  • Flexible call routing
  • Custom reporting
  • Ability to create caller profile

Pricing plans

Basic: 0$/mo + usage
Premium: 99$/mo + usage

10. ResponseTap

Since 2008 ResponseTap has been pioneering advanced visitor-level call tracking, heralding many industry firsts, including integration into Google Adwords and Google Analytics.

Allowing marketers to connect the customer journey to the phone call, and for call centers to start the conversation where the online journey left off, Call Intelligence optimizes campaigns and improves the customer experience.

Competitive advantage

  • Easy configuration
  • AI Speech analytics
  • Smart call routing

Pricing plans

Not publicly available

Why is Nimbata one of the best call tracking software out there?

All call tracking platforms offer similar functionality and features with minor differences. 

But for marketers looking to effectively track phone leads without breaking the bank, you can’t go wrong with Nimbata.

Want to learn more about Nimbata’s call tracking? 

Get your free trial below – it will enable you to track all your phone leads for the next 2 weeks.

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