With the advertising spend following steadily an upward trend during the last years, the need for marketers to accurately measure the payoff of their efforts and multiply results with lower acquisition costs gave birth to a new form of marketing, the so-called “Performance Marketing”. What is Performance Marketing? According to Performance Marketing Association (PMA), it …
Did you know that inbound calls generate on average 5 to 10 times the revenue of web form submits¹? In other words… use call tracking! Marketing channels that generate calls are simply more valuable, and you should be able to identify them. While a call tracking solution is useful for almost every type of business, …
10 Industries that must use a call tracking solution now Read More »
For the modern marketer, attributing calls to marketing campaigns is an essential part of their work. People have become reliant on the internet to make transactions and navigate their day to day life. It might therefore seem like the human interaction of a phone call is outdated. In fact, the opposite has proven to be true.
