The end of the cookie era is here and this means it will become more difficult to see and analyze where prospects or web visitors are coming from and how they’ve interacted with your brand, products, or offer. To help B2B and B2C marketers, Third door media has published the 10th edition of MARTECH INTELLIGENCE …
Nimbata is a Top-10 vendor in Martech Report for Enterprise Call Analytics Platforms Read More »
When you see even the infamous Neil Patel writing about call tracking metrics, that’s when you know it’s something you’ve got to pay attention to. The thing is, as call conversion experts, reading Patel’s article, “Which Call Tracking Metrics Are Important?” got us thinking about what we can add to explain the subject to marketers …
A Practical Guide to Neil Patel’s 5 Call Tracking Metrics: Expert Insights Read More »
With the advertising spend following steadily an upward trend during the last years, the need for marketers to accurately measure the payoff of their efforts and multiply results with lower acquisition costs gave birth to a new form of marketing, the so-called “Performance Marketing”. What is Performance Marketing? According to Performance Marketing Association (PMA), it …
