Call Tracking for Pay-per-call marketers

Get measurable results from your pay-per-call efforts

Nimbata’s call tracking for pay-per-call marketers makes it easy to monetize phone calls just like clicks and get credit for the calls you generate for your clients.

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Call tracking for pay-per-call marketers calltrackingforpaypercall

Track phone call leads

Running campaigns using Nimbata means you have no phone lead left unattributed. No matter your industry from insurance to healthcare or automotive, identify which of your marketing actions generate quality phone leads for your buyers.

call tracking for home services - plumber

call tracking for home services - plumber

Manage the number of calls, each of your buyers receives

Call capping ensures that you generate the exact amount of phone calls you get paid for. Set the limits of calls you are willing to accept from a campaign within a given timeframe.

Sophisticated call routing with advanced features

The better the experience you provide, the higher your call conversion rates will be. Greeting, whispers, surveys, and call routing features – are all part of the game of giving personal attention from the first call and every call. Drag and drop any of our features with the call flow builder.

Call tracking for pay-per-call marketers Day of week

See how Orazio from Clientment
made $50K from phone calls in just 3 months

Proved to his buyers that his marketing ads drove leads to their business

Every 6 ad clicks generated 1 phone call. 1 deal every 6 phone calls.

Made $50k with 320 phone leads in just 3 months

Power up your pay-per-call advertising

Must-have call tracking for pay-per-call features

Call Whispers

Be prepared for what’s next! A call whisper will play a short audio message before you answer the call, preparing you to handle the lead with important information beforehand.

Call Recordings

Record, revisit and listen to all answered calls. Use call recordings to train agents, monitor interactions and tag calls based on their outcome.

Transcriptions

Transcribed conversations make it easier for you to review and analyze your phone calls, identify key talking points, and extract actionable insights for improved customer interactions and marketing strategies.

Call Tagging

Clasify and label calls with relevant information. Cal tags help you organize and sort calls based on specific criteria, enabling easy retrieval, analysis, and reporting.

Caller ID Display

Choose what shows up as a caller ID on your phone before answering the call. Mask your callers’ id as anonymous, with the tracking number or with the destination’s number.

Dashboards & Analytics

Our real-time reports provide an intuitive interface to help you make sure your are not over spending and that you get the most quality phone leads for your buck. Get real-time access to over 30 acquisition and behavioral call analytics reports.

call routing option for pay per call

Multi ring, priority or weighted distribution – we’ve got you covered

Send each lead to multiple buyers based on your preferred call routing option – multiple, sequential, or weighted.

Pay-per-call advertising resources

Take a sneak peek at how call tracking can help your Pay-Per-Call Lead Generation.

lead management

Lead Management 101: What is Lead Management and how to do it right

call tracking phone numbers

A brief guide to Call Tracking Phone Numbers: What are they, why do you need them and how to get them in 4 steps

pay-per-call

Pay-per-call: The ultimate matchmaker, pairing marketers with ambitious small business owners

Ready to get started?

Try Nimbata today for free or request a product demo to see how Nimbata can fit into your marketing practices and bring hidden insights to the surface.

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FAQ – call tracking for pay-per-call

What is pay per call advertising?

Pay per call advertising is a marketing model where advertisers pay for inbound phone calls generated through their ads (affiliate calls). It allows businesses to connect with potential customers who are interested in their products or services and are ready to engage in a conversation over the phone.

How does pay per call work?

In pay per call, advertisers create campaigns with unique phone numbers that are displayed in their ads. When a customer sees the ad and makes a call to the designated number, the advertiser is charged a predetermined fee for that call. Pay per call platforms track and record call details to ensure accurate billing and provide insights into campaign performance.

What are the benefits of using pay per call for advertisers?

Pay per call offers several advantages for advertisers, including increased lead quality, higher conversion rates, targeted marketing, cost control, and the ability to track and measure campaign performance more effectively. It also provides a way to connect with customers who prefer phone interactions or have a higher purchasing intent.

What are the advantages of pay per call for publishers?

For publishers, pay per call can be a lucrative revenue stream. They can monetize their traffic by promoting relevant pay per call campaigns and earn commissions for each qualified call generated. It offers a flexible and scalable income opportunity for publishers across various platforms and industries.

How can businesses track and measure the performance of pay per call campaigns?

Businesses can track and measure the performance of pay per call campaigns using call tracking software or platforms. These tools provide detailed insights such as the number of calls, call duration, call sources, conversion rates, and return on investment (ROI). By analyzing this data, businesses can optimize their campaigns for better results.

What industries or types of businesses are best suited for pay per call advertising?

A Pay per call software can benefit a wide range of industries, including local services (plumbers, locksmiths), insurance, healthcare, legal services, home services, financial services, travel, and more. Essentially, any business that relies on phone interactions and wants to drive targeted leads can leverage pay per call advertising.

Are there any specific regulations or guidelines to follow when using pay per call?

Yes, there are regulations and guidelines that businesses must follow when using pay per call. These may include compliance with telecommunications laws, call recording and privacy regulations, and adherence to advertising standards. It is important for businesses to stay informed about applicable regulations and ensure their pay per call campaigns comply with them.