Nimbata – March Product Update 2023

march product update

March Product Update – What’s new?

In today’s world, the majority of marketing efforts are focused on the online space.
From social media to email marketing, there are countless ways to promote products and services through digital channels.
However, it’s important to remember that not all consumer interactions happen online! 

You know it better 😎

Offline interactions such as phone calls, in-store visits, and events can play a significant role in driving business results.

In this release, we include all the tools that you need to master offline conversion tracking!

So whether you’re a seasoned digital marketer or just starting out, read on to learn what’s included!

1) New Call Flow Builder is live!

The new call flow builder is out. If you are still wondering how to make the most out of it, here is a short video where we highlight the main capabilities.
Check it out below 👇

2) Nimbata + ZOHO CRM = ❤️

Do you want to setup call tracking for ZOHO whenever a lead calls your business?
We’ve got you covered 😜
Check out this thorough guide and video on how to integrate your ZOHO CRM with Nimbata to automate offline conversions!

3) Copy Automation Rules on multiple brands

If you manage multiple brands in your account it may become tedious to create the same automation rule each time for each of your brands.
We now introduced a way to copy an automation rule you’ve created under one of your brands to other brands which you wish to have the same rule!

4) Clone settings from an existing brand to a newly created one

You’ve made the effort to setup a brand with their tracking sources, destinations, tags, custom parameters, integrations, automation rules and triggers.
Why go through the entire process again when you want to add a new brand to your account?
Head over to the brand configuration page and click on duplicate brand. 
Presto! Nimbata clones the settings of the brand you selected to a newly created one 🙂

5) Enhanced Integration Testing 

We always urge you to send test events to your favorite app before saving your configuration. To make it even easier we made the “Send test event” function even easier!
Go ahead and give it a spin!
Currently available in Hubspot, Salesforce, Slack, Zoho and Webhook integrations.

6) Destination digits pressed

Small but very important addition to your call activity data. Digits pressed now split to show digits pressed by caller and digits pressed by destination.

7) GSheets integration got even better!

More available data to send to GSheets – including custom created fields! Why settle for less?


This ramps up our March product update. Stay tuned for more insights, tips and strategies that will help you take your lead attribution efforts to the next level!