Streamline your Google Ads Performance
with Call Tracking

Learn instantly which Keywords, Ads, and Campaigns make your phone ring

Supercharge Google Ads with Call Tracking covers for Industry LPs 19

Trusted daily by over +5000 Google Ads Experts from leading Brands and Agencies.

Create better Campaigns while staying on budget

Maximize your
Ad ROI

Attribute each call to its campaign, attaching Sales Value to Call Conversions. Uncover high-converting campaigns, slash ad spend, and propel your ROI for unparalleled campaign success.

Optimize on
Quality Data

Clicks-to-call can really mess up your Performance. Capture only real conversations as conversions, feeding Google Ads with essential data for precision optimization in the right direction.

Access rich data for better insights

Conversations carry such rich and deep insights. Easily access Call Recordings to find new keyword opportunities, evaluate the quality of your calls, tag sales calls and import sales amount to Google Ads – unlock data beyond basic Google’s Call Reports.

Getting calls is more fun when you can
turn them into actual ROI

How Google Ads Experts leverage Nimbata

Know when and how much you should bid

Analyze your peek days and hours. Nimbata gives you isights on which days and hours your leads call you. Leverage this information to schedule your campaigns or bid higher on your peek hours.

Move to a value-based approach

Create a call conversion funnel by tagging and scoring calls, progressing from quality to sales. This strategy enhances Google Ads data, enabling the adoption of smart bidding strategies such as tROAS for superior results.

Remarket to hot leads

Do you get calls but the sales cycle is big? That’s not an issue at all. You can make every call count by remarketing on phone leads that are qualified but didn’t buy the first time. Simply tag them and import your filtered list to Google or Meta to reach your audience with high-quality campaigns and creatives.

Revive missed calls

We’re all human, and sometimes calls slip through. Make the call experience friendlier by adding a voicemail feature. Listening to voicemails in a single unified Missed Calls view gets your team prepared for impactful callbacks, increasing your chances to win over the lead.

Bring automation to lead generation

Google Ads is simply a tool, you are the person that turns into strategy.

What makes Nimbata unique:

Supercharge Google Ads with Call Tracking 110662281 Bryq Black copy 300x156 1

Markellos Diorinos
CEO @Bryq

“Love their instant messenger thingy”

Support

You can rest assured that ghosting is not our thing. Our support team is equipped with Call Tracking Experts ready to answer any of your questions 24/7.

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Pricing Model

We have created a unique pricing model that helps everyone grow. Paying per answered call, helps you save more of your marketing budget and decrease drastically your invoice even up to 70%.

René Hanli
Marketing Strategist @Vezzlemedia

“It’s quick and easy to set up and doesn’t need troubleshooting. Once it’s set up, it works!”

UI/UX

Starting trials on software you need and wondering what’s next is such a turn off – that’s why we have put all our effort to make Nimbata the tool that simplifies Call Tracking.

Here’s what people say about us…

Trust us their words are gold

Rene Hanli
Digital Marketing Specialist at Vezzlemedia

“What you wanted other call tracking providers to be. The customer service from Nimbata might be the best I’ve gotten from any company”

Steven Laff
Marketing Agency Owner at AFSB

” We have used several companies in this space, most recently CallRail, which unfortunately kept getting worse…. [Nimbata] has been our best decision in the call tracking space in over a decade.“

Markellos Diorinos
CEO at Bryq

” Great customer support – love their instant messenger thingy …Finally we can calculate ROI on click-to-call ads”

Dinesh Kumar
Business Owner at 55places

“Nimbata excels in integrating with various APIs, allowing seamless connections with existing business software.”

Tino Umo
Agency owner at Searchgage

“Nimbata’s per-call cost significantly reduced our call tracking expenses by 70% in comparison to other platforms out there“

Adrien Lafranchi
Business owner at Soshome

“Much better than calltrackingmetrics…[Nimbata is] really easy to use, the support service is just amazing, i think the best i’ve seen.”

Got Questions?

Can Nimbata help me eliminate Robocalls?

Robocalls are more common than you may think. One way Nimbata can help you is with Keypad Entry. This feature acts as a blocking mechanism, requiring callers to input a digit before initiating contact with an agent, enhancing the authentication process.

How is Nimbata better that Google’s Call Tracking Solution?

While Google Ads call conversions can give you basic call data, it lacks the depth and detail that you need to truly optimize your campaigns.

It doesn’t tell you if your callers converted: Google Ads Call Tracking can inform you about the number of calls generated by your ads, but it doesn’t provide information on whether those callers converted into customers or completed desired actions. This lack of conversion data can make it challenging to assess the true effectiveness of your ad campaigns in terms of generating revenue.

It doesn’t tell you which path your callers followed that lead to pick up the phone: Google Ads doesn’t reveal the specific online journey that led a caller to pick up the phone. It doesn’t show which landing pages they visited, which cta they clicked, or which ads they interacted with before making the call. This contextual information is crucial for understanding caller behavior and optimizing your advertising strategy.

It only offers quantitive metrics: While Google Ads Call Tracking provides quantitative metrics such as call duration and call start time, it falls short in analyzing the qualitative aspects of phone conversations. The content and quality of these calls, including whether they resulted in a positive customer experience or led to a sale, are not captured by this tracking method. Without this qualitative data, you may miss out on important insights into customer interactions.

What more can I do beyond Google’s Call Tracking Solution?

Contact and Demographic Information of you phone leads to enhance your Audience Targeting

Multi-channel Tracking combining Organic with Paid touchpoints

Enhanced ROI and ROAS Calculations based on the true Sales Value

CRM Enrichment with Phone Leads ready to nurture down the funnel

Call Recording and Transcription to evaluate the quality of each lead

Phone Lead Scoring for better lead classification

Multiple Call Conversion Actions to create a Phone Channel (from click to actual sale)

Better Call Experience using a variety of features such as call whispers, greeting or IVR which you can easily drag and drop in a call flow

Offline Conversion Tracking to see which campaigns lead to high-value sales.

Richer Reports for deeper understanding of what makes your callers call you and track performarnce of your agents

Automation rules to tag your organic and ppc calls without manual effort

Treating your ppc calls as leads is a mindset shift that can greatly improve your campaign performance. By recognizing the potential of every click to turn into a valuable phone call which can turn into a valuable sale, you can make informed marketing decisions, allocate your budget effectively, and ultimately drive better results for your business. So don’t underestimate the power of treating your clicks as leads and leveraging call tracking to maximize your conversion rates.

What is Call Tracking?

Call Tracking is the method that allows you to track marketing activities that drive calls to your business. This is done by pairing what we call a phone tracking number, with a source you wish to track i.e. Facebook Ads, Google Ads, Newsletters, Offline ads, etc. These tracking numbers forward calls to your business, with no change in the process whatsoever, allowing you to even record calls or play whispers to agents prior to answering the call.

What features does Nimbata offer?

Nimbata offer a wide variety of call tracking features including whispers, call recordings and transcriptions, IVR, greetings, and call surveys, each offering unique benefits to handle calls, engage with your audience, track your marketing performance, and manage, classify score your phone leads. You can find the full catalogue of features here.

How does Nimbata compare to other call tracking solutions?

Nimbata is on a mission to revolutionize the way you track, analyze, and leverage your phone leads. We take your voice, feedback, and reviews seriously, and we continue to improve our product. The main reasons our clients switch to Nimbata from other vendors are:

1. Support
Nimbata has call tracking specialists ready to help and available by various means. Here are some of the ways Nimbata offers support:

– The Nimbata Blog: Nimbata maintains a comprehensive knowledge base that contains articles, tutorials, and guides to help users understand and utilize the platform effectively. The knowledge base covers topics such as setting up call tracking, configuring integrations, troubleshooting common issues, and more.

– Help Center: Nimbata’s Help Center serves as a centralized hub for customer support. Users can access the help center to search for answers to frequently asked questions, browse through articles and guides, and find solutions to common problems.

– Email Support: Users can contact Nimbata’s support team via email. By sending an email to the designated support address, users can describe their queries or issues in detail and receive assistance from the support team. Nimbata typically responds to email inquiries within a specified time frame.

– Live Chat: Nimbata provides a live chat feature on its website, allowing users to have real-time conversations with support agents. Users can access the live chat option to ask questions, seek guidance, and get immediate help with any technical or account-related issues.

– Phone Support: Nimbata offers phone support for more urgent or complex matters. Users can reach out to Nimbata’s support team via phone during specified business hours to discuss their concerns directly with a support representative and receive personalized assistance.

– Dedicated Account Managers: Depending on the user’s subscription plan and specific requirements, Nimbata assigns a dedicated account manager to provide personalized support. Account managers can assist users with onboarding, configuration, troubleshooting, and optimizing their call tracking campaigns.

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2. Pricing Model
Nimbata is the only call tracking platform that charges per answered call – not per minute. Customers can use the pricing calculator to get an estimate on what their monthly investment will look like and this seems to bring us ahead of the competition.

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3. Data Reporting
With Nimbata agencies and businesses can create their own dashboards and share them with their clients or teams, directly within the platform. This alleviates our users from extra costs and subscriptions to 3rd party reporting tools. Nimbata also allows you to save these custom reports as PDF and share them with your teammates or clients.

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4. Lead Sharing
Nimbata takes exporting of leads a step further, by allowing users to create custom views, save them and share them with teammates. Data in these views can be exported in CSV or Excel format with a single click of a button.

Need more reasons to switch?
Set up a time to talk to our digital marketing experts here at Nimbata. Our team is happy to discuss the pros and cons of different call tracking platforms, including CallRail. We look forward to hearing from you soon!

Where can I find more reviews?

You can find all our reviews at Capterra, G2, and Trustpilot.

How quickly can I set up call tracking?

Setting up Nimbata is straightforward and can be done very quickly, depending on the complexity of your requirements. You can find setup guides in our help desk or book a demo with one of our call tracking experts to help you with the set up process.

Do you really charge per answered call?

Other services give the illusion of fair pricing, but then include usage costs such as per-minute charges, or other ‘hidden’ fees. As a result businesses get stuck with a hefty bill for lengthy calls and may even consider call tracking expensive.

Nimbata simply tells it like it is, and puts the control in your hands. Nimbata is the only call tracking platform that charges per “answered call”, not per-call, not per-minute. This way your monthly costs will be based on what matters most to marketing: the answered calls (aka warm leads) that nimbata helps you generate.

Does Nimbata provide API?

Yes! You can find the full documentation here.

Is Nimbata compliant with privacy regulations?

Yes, Nimbata prioritizes user privacy and comply with data protection regulations like GDPR and CCPA. Call recordings and storage practices are customizable to meet HIPAA legal requirements.

Unlock the full potential of your campaigns

Set up today, see better results tomorrow

Test out Nimbata – it’s about time

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Product

Key Features

Integrations

A brief guide to Call Tracking Phone Numbers: What are they, why do you need them and how to get them in 4 steps

Streamline your Google Ads Performance with Call Tracking

Trusted daily by over +5000 Google Ads Experts from leading Brands and Agencies.

Create better Campaigns while staying on budget

Maximize your Ad ROI

Optimize on Quality Data

Access rich data for better insights

Getting calls is more fun when you can turn them into actual ROI

Know when and how much you should bid

Move to a value-based approach

Remarket to hot leads

Revive missed calls

Bring automation to lead generation

When a new lead is generated create contact to HubSpot

When a new sales call happen, give Kudos 🎉 to Marketing Team

Update Offline Conversion when call has Sales Value

When there is a missed call from Ads tag as: “Urgent Follow Up”

If Survey Entry = 1 tag call as “Appointment” and assign $50 value.

What makes Nimbata unique:

Markellos DiorinosCEO @Bryq

Support

Pricing Model

René HanliMarketing Strategist @Vezzlemedia

UI/UX

Here’s what people say about us…

Rene HanliDigital Marketing Specialist at Vezzlemedia

Steven LaffMarketing Agency Owner at AFSB

Markellos DiorinosCEO at Bryq

Dinesh KumarBusiness Owner at 55places

Tino UmoAgency owner at Searchgage

Adrien LafranchiBusiness owner at Soshome