Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.
The Cometly + Nimbata integration unlocks a new level of ad accuracy, offering a profound understanding of marketing effectiveness. By seamlessly integrating call data into the Cometly’s analytics, businesses gain a comprehensive view of the customer journey, allowing for precise attribution to specific ads. This in-depth insight enables marketers to refine their strategies, optimizing ad performance for a more impactful and targeted approach. Overall, combining Cometly’s and Nimbata’s insights not only enhances ad precision but also empowers businesses to make informed decisions that maximize their marketing efforts and drive greater ROI.
Things you can do when using Cometly with Nimbata include:
- Increased Attribution accuracy: Accurate attribution is key to unlocking a deeper understanding of marketing effectiveness. It allows businesses to allocate resources wisely, optimize strategies, and maximize the impact of their campaigns for enhanced overall success.
- Discover hidden touchpoints in your customers’ journeys: Call data shines a light on uncovered offline interactions, resulting in more accurate lead sources and identifying first, middle, and last touchpoints that are vital for mapping the entire customer journey. This information will assist you in evaluating the performance of various marketing channels and campaigns, enabling you to measure the ROI of your marketing efforts accurately. Make more informed decisions about resource allocation based on this valuable insight.
- Combine and analyze data from different sources: Include call data information in the reports you create in Cometly, allowing you to view the sessions that drove calls at the source/medium/campaign level.
- Create your free Nimbata account
- Copy paste your Cometly URL under Integrations>Cometly
- View Call data in your Cometly account!
If you need help setting up Nimbata for Cometly, make sure to check out this help article or request a demo to help you with setting up the integration.