Financial products are some of the most complicated to decide on and finally purchase. Often times potential shoppers are left with more questions than answers and it comes as no surprise that the phone plays a critical role when consumers are in search of a mortgage, credit, insurance or any other financial product.
When the purchase is expensive and complex, customers prefer to call!
Relationships are at the heart of the customer experience. Meeting customer expectations and promoting seamless phone interactions through the journey boosts perception of the brand.
Discover which marketing campaigns or landing pages are driving calls to branches, agents or the call center. Obtain valuable insights on how prospects, members or customers engage with the brand.
The financial services industry is one of the leading digital ad spenders. Learn which channels, keywords or campaigns generate quality leads. Boost marketing ROI by optimizing sales-related inquiries and applications..
Call tracking insights at your fingertips.
Gain new insights on your marketing campaigns (digital or traditional) and attribute phone calls towards each line of business.
Analyze call outcomes and measure call script efficiency. Get a true understanding of how sales reps and service teams are performing to enhance the customer experience.
Uncover the paths visitors take prior to calling, including: the ad or source that created the interaction, the entry page that drew engagement and the products or services triggering the call.
Learn how nimbata can help you grow applications and improve customer experience today!