How to upgrade your Aircall – HubSpot integration to include UTMs and GCLIDs from phone calls [Call Tracking Guide]

Aircall is a great call center software that seamlessly works with HubSpot, allowing you to connect call information and pull caller data in real-time.

In marketing terms, which source, medium, campaign (UTMs) or even GCLID should get the credit for making your lead call you?

SPOILER: Aircall doesn’t provide this functionality. You will have to add a call tracking solution as an add-on.

Aircall’s HubSpot integration is a powerful collaboration that enhances communication workflows for support agents, sales teams, and marketers. Let’s dive into how it works:

1. Automatic Call Logging:
   • When Aircall and HubSpot are integrated, calls from numbers associated with a contact or company in HubSpot are automatically logged.
   • Aircall searches contacts, companies, emails, and phone numbers within HubSpot to ensure calls are accurately tracked in the right place.
2. Contact Sync:
   • Contact sync enables automatic synchronization of saved contacts in HubSpot with Aircall’s cloud-based calling system.
   • Key information like contact name, company, and other details appears during calls, ensuring agents always know who they’re contacting and why¹.
3. Insight Cards:
   • With the HubSpot integration, insight cards appear in the Aircall app when a call takes place with an existing contact.
   • These cards showcase relevant context, including the contact owner and the last time they were contacted.

This is all great!
But as mentioned something REALLY IMPORTANT is missing!

What if I told you there is a very easy way to send UTMs in HubSpot or even GCLIDs, without having to change your Aircall setup?

Stay with me.

You’ll first need to create an account in Nimbata and setup call tracking.

Next, integrate your Nimbata account with your HubSpot account.

As a final step, set up what marketing related information from the attributed call you wish to send to HubSpot and to which object.

Nimbata can send the following marketing information related to the call you received:

• UTM Source
• UTM Medium
• UTM Campaign
• Call Page
• Landing Page
• GCLID
• FBCLID
• MSCLKID
• Other custom click IDs
• …and more!

Below is an example from a call placed by John Doe.

This is the call activity that is created which includes UTMs, action page and recording.

…and this i John Doe’s contact object updated with the Google Ads click ID or / and Facebook click ID.

As you can see, nothing changes in your Aircall HubSpot integration.

Nimbata simply complements HubSpot with call tracking data, supercharging your Aircall call tracking needs.

Congrats! 🥳

Now you have complemented your Aircall HubSpot setup to include precious marketing information around inbound calls.

Did we also mention that Nimbata seamlessly integrates with a host of popular applications, including Google Ads and Google Analytics?

By linking Nimbata with Google Ads, you gain instant visibility of phone calls as conversions right on your Google Ads dashboard. Call conversions are effortlessly attributed to the appropriate campaigns, ad groups, and keywords.

Integrating with Google Analytics is a breeze, taking only a matter of minutes. Once the integration is complete, your dashboard reveals which sources are driving those valuable phone calls.

Now that you’ve seen how straightforward it is to set up Nimbata and leverage its precision targeting capabilities, there’s truly no excuse!

Give Nimbata a try for free, without the need to provide your credit card details.

So, why not discover the transformative impact of implementing call tracking for your business?