All your questions about Call Tracking
– Answered.
Want to learn more about call tracking and don’t know where to start?
We’ve got you covered.
Call Tracking is the method that allows you to track marketing activities that drive calls to your business. This is done by pairing what we call a phone tracking number, with a source you wish to track i.e. Facebook Ads, Google Ads, Newsletters, Offline ads, etc. These tracking numbers forward calls to your business, with no change in the process whatsoever, allowing you to even record calls or play whispers to agents prior to answering the call.
Call tracking is a must-use tool for any business collecting leads or conducting sales over the phone. Introducing call tracking as part of your marketing assessment tools will give you the ability to gain a holistic view of how well your marketing strategy is performing– including phone call conversions.
Some key benefits of call tracking are:
– Enhance Return on Ad Spend (ROAS).
– Reduce Cost of Acquisition.
– Uncover the true ROI of marketing actions.
– Understand marketing efforts responsible for driving phone leads or sales to the business and quantify the volume and value of such calls.
– Claim revenues currently not being attributed to various channels and marketing efforts.
– Unlock insights on what drives your audience to call your business.
While often associated with sales & marketing functions, a call tracking solution can also be introduced to assist with other operational aspects of a business such as scoring sales/agent performance and subsequent training.
Dynamic Number Insertion (or Dynamic Number Swapping) is the process of displaying unique phone numbers on a website, based on a set of predefined rules according to the sources you wish to track. By adding a DNI script on your website, tracking numbers dynamically swap on it and report the source of each call. Simply put, a visitor who clicked on a Google Ad will view a different number than a visitor who engaged organically.
Setting up Nimbata is straightforward and can be done very quickly, depending on the complexity of your requirements. You can find setup guides in our helpdesk or book a demo with one of our call tracking experts to help you with the set up process.
Tracking numbers are virtual phone numbers that resemble your business phone number. Choose between Local or Toll Free tracking numbers from over 70 countries and thousands of regions. These numbers belong to you and you can keep them as long as you wish.
Nimbata offer a wide variety of call tracking features including whispers, call recordings and transcriptions, IVR, greetings, and call surveys, each offering unique benefits to handle calls, engage with your audience, track your marketing performance, and manage, classify score your phone leads. You can find the full catalogue of features here.
Nimbata is on a mission to revolutionize the way you track, analyze, and leverage your phone leads. We take your voice, feedback, and reviews seriously, and we continue to improve our product. The main reasons our clients switch to Nimbata from other vendors are:
1. Support
Nimbata has call tracking specialists ready to help and available by various means. Here are some of the ways Nimbata offers support:
– The Nimbata Blog: Nimbata maintains a comprehensive knowledge base that contains articles, tutorials, and guides to help users understand and utilize the platform effectively. The knowledge base covers topics such as setting up call tracking, configuring integrations, troubleshooting common issues, and more.
– Help Center: Nimbata’s Help Center serves as a centralized hub for customer support. Users can access the help center to search for answers to frequently asked questions, browse through articles and guides, and find solutions to common problems.
– Email Support: Users can contact Nimbata’s support team via email. By sending an email to the designated support address, users can describe their queries or issues in detail and receive assistance from the support team. Nimbata typically responds to email inquiries within a specified time frame.
– Live Chat: Nimbata provides a live chat feature on its website, allowing users to have real-time conversations with support agents. Users can access the live chat option to ask questions, seek guidance, and get immediate help with any technical or account-related issues.
– Phone Support: Nimbata offers phone support for more urgent or complex matters. Users can reach out to Nimbata’s support team via phone during specified business hours to discuss their concerns directly with a support representative and receive personalized assistance.
– Dedicated Account Managers: Depending on the user’s subscription plan and specific requirements, Nimbata assigns a dedicated account manager to provide personalized support. Account managers can assist users with onboarding, configuration, troubleshooting, and optimizing their call tracking campaigns.
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2. Pricing Model
Nimbata is the only call tracking platform that charges per answered call – not per minute. Customers can use the pricing calculator to get an estimate on what their monthly investment will look like and this seems to bring us ahead of the competition.
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3. Data Reporting
With Nimbata agencies and businesses can create their own dashboards and share them with their clients or teams, directly within the platform. This alleviates our users from extra costs and subscriptions to 3rd party reporting tools. Nimbata also allows you to save these custom reports as PDF and share them with your teammates or clients.
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4. Lead Sharing
Nimbata takes exporting of leads a step further, by allowing users to create custom views, save them and share them with teammates. Data in these views can be exported in CSV or Excel format with a single click of a button.
Need more reasons to switch?
Set up a time to talk to our digital marketing experts here at Nimbata. Our team is happy to discuss the pros and cons of different call tracking platforms, including CallRail. We look forward to hearing from you soon!
This depends on the level of detail you wish to get on your marketing campaigns. You are able to either assign a single tracking number to each source or assign a pool of tracking numbers to get insights on information such as keywords, campaigns, landing pages and ads that drive calls towards your business.
Yes. Nimbata can use your existing tracking numbers, by porting them into our system. This process can typically take from 3-15 working days.
Yes, Nimbata offers session based insights on converted calls just like you view other types of conversions in your Google Analytics account. Each time a customer places a call, we send an event to Google Analytics including the GCLID which provides insights on campaign, Ad-group, keyword, landing pages, affinity groups, etc.
Other services give the illusion of fair pricing, but then include usage costs such as per-minute charges, or other ‘hidden’ fees. As a result businesses get stuck with a hefty bill for lengthy calls and may even consider call tracking expensive.
Nimbata simply tells it like it is, and puts the control in your hands. Nimbata is the only call tracking platform that charges per “answered call”, not per-call, not per-minute. This way your monthly costs will be based on what matters most to marketing: the answered calls (aka warm leads) that nimbata helps you generate.
Yes. Nimbata allows you to add clients with different access permissions. Your clients will receive their own username and password and have view-only access on reports and activity logs.
Yes! You can find the full documentation here.
Nimbata possesses key features for protecting and preserving security of customer data. These include:
1. Deployed on a top-tier global cloud provider whose infrastructure meets the needs of the most security-sensitive customers including: ISO 27001, ISO 27018, PCI Data Security Standards (DSS) Level 1, and SOC.
2. Infrastructure with average global uptime of >99.9999% and protected by network and security monitoring systems.
3. Data security via cryptographically strong encryption for data at rest and data in transit.
4. Access Management controlled and limited to authorized personnel, and only for the purposes of delivering Nimbata’s services.
5. User login/access through modern password strength requirements and Two-Factor authentication (2FA).
6. Policies and procedures enabling GDPR compliance for consumer privacy on data retention and data anonymization.
7. User and Account Privacy protection processes adhering to CCPA requirements such as Right to be Forgotten.
To be more precise, as part of our infrastructure, we leverage leading (telephony) providers who have servers in Los Angeles, New York, Germany and Singapore, optimizing for route and quality of calls.
Further, with respect to the compliance in the matters of storing and processing of data, we seek to comply at highest standards globally across our customer base. As such in our privacy policy and terms and conditions sections, we adopt the norms of processors, as well as implement the technical and organizational measures designed to ensure an appropriate level of security for Customer Personal Data, in accordance with Article 32 of the GDPR.
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