Wizard finds more ways to help SMEs compete digitally with global brands

Wizard is an award winning Performance Marketing Agency and Google Premier Partner.

Based in Athens, with 15+ years of marketing experience, Wizard focuses on building digital competitive advantage for medium to large businesses.

What sets Wizard apart from other agencies is their willingness to educate clients while delivering outstanding results via both organic and paid marketing efforts. They manage to crush competitors of their clients by combining branding techniques with performance campaigns.

Wizard, an agency addicted to optimization, has been tracking phone call conversions via Nimbata for 4+ years.

5-star services deserve 5-star reviews 

A company’s customers are its best salespeople. Wizard’s growth is strongly related to the high level of satisfaction they bring to clients. 

Boasting a solid rating of 4.9/5 on Clutch.co, they manage to instantly establish credibility with new businesses. 

By including phone calls in their reporting meetings, Wizard manages to show clients where each lead is coming from. Clients like to be in control of the budget spent, so Wizard makes sure to track & report every single online and offline lead they generate.

Aside from basic reporting, attributing calls to marketing helps Wizard quickly identify and inform clients of new growth opportunities. Which leads us to the next point:

Analytics show how to beat competitors

Thanks to the nature of digital advertising, marketing analytics are more accurate than ever. Like modern gladiators, marketers have to capitalize on the mistakes of the competition to get an advantage.

Wizard relies on speed and data to spot campaigns that can outperform competitors. If an opposing company has optimized campaigns on clicks, Wizard aims to optimize campaigns on every available data point, including phone calls.

Some consumers prefer to buy online, others to call and others to walk in a physical store. 

By offering all three options, Wizard grabs the opportunity to attract customers from competitors that do not offer all three options.

The best campaigns are designed by micro-testing and optimization

No campaign is created perfect.

Once Wizard launches a batch of new ads, the goal on the first few days is to identify what works, what doesn’t and figure out how consumers are responding to CTAs.

This is where tracking phone calls come into play. Nimbata enables Wizard to track calls like clicks.

Wizard empowers clients by reporting:

1. What keywords callers are searching for
2. Which channels bring phone calls
3. What copy makes people call
4. Which service/product attracts callers
5. What are people saying on the phone

Wizard + Nimbata results: