Lighthouse implements call tracking & upgrades all marketing services
| Industry: Digital Marketing Agency | Team size: Over 80 | Favorite Nimbata features: Call Whispers Consumer Map Journey |
Lighthouse started as an e-commerce agency back in 2000, only to become an 80-employee digital transformation powerhouse that supports more than 350 companies with their marketing and digital needs. While searching for ways to further improve services, Nimbata’s Call Tracking seemed like a perfect match.
By combining offline phone conversions with online forms and clicks, Lighthouse’s performance team is able to create unstoppable ad campaigns. While the digital transformation team manages to develop websites that are optimized for both online conversions and offline phone calls.
Winning 23 awards in a single year
As a top-tier agency, Lighthouse’s goal is to grow along with their clients. To accomplice that, all team members need access to both training and advanced marketing tools.
Speaking of which, Marketing Managers at Lighthouse got recently certified as Google Digital Champions. The agency’s services managed to win 23 awards in the span of a few months.
On the tool aspect, every team member has access to 10+ high-end marketing and development tools.
Nimbata, part of Lighthouse’s toolkit, helps UX/Conversion Optimization teams and Performance Marketers track the exact number of phone calls they manage to generate via paid campaigns, organic social or website optimization.
Marketing attribution translates to top-notch services
Lighthouse invests a lot of time & budget in mapping the customer journey of their clients as accurately as possible. This is how they manage to get a bird’s-eye view of what works and what doesn’t.
Their experts are using a variety of tools to achieve that. Mapping a consumer’s journey means understanding:
- What problem are consumers looking to solve
- Where are they searching for a solution
- How do they prefer to get in touch with the business
With Nimbata in play, Lighthouse is able to figure out at what part of the customer journey phone calls are leading to sales & revenue.
Phone calls: A metric that heavily impacts revenue
In the end, revenue is the metric every business depends on.
Consumers that call a business usually have already made their mind and are ready to buy. This is why phone calls convert to sales x8 faster than interest forms.
By focusing on metrics that are directly tied to revenue, Lighthouse’s results are measured on confirmed sales and not only clicks or other engagement metrics.
Lighthouse + Nimbata results:
- Better allocation of advertising budget and team effort
- Calls, forms and clicks map the complete consumer journey
- Lighthouse Sales Team knows each call’s marketing source, leading to better sales handling
- Lighthouse clients get accurate insights on Sales that are completed at their call center.
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