GIM focuses on revenue-based metrics, delivers top-tier performance marketing campaigns
| Industry: Digital Marketing Agency | Team size: 11-50 | Favorite Nimbata features: Keyword Level Attribution Integration with GA & Facebook |
GIM is an award-winning marketing agency that specializes in digital marketing & eCommerce. GIM started serving their first clients back in 2009. Since then, GIM has gathered a team of 30 talented individuals who assist hundreds of clients with their organic growth and performance marketing needs.
While rapidly scaling, in 2017 GIM decided to incorporate phone calls as a conversion metric in their projects. And thus, a 4-year relationship between GIM & Nimbata started.
Owners of jaw-dropping case studies
A common framework to build great case studies is creating a story that goes Intro->Problem->Solution->Results.
But readers tend to read case studies in a different order:
Results->Intro->Problem->Solution.
And this is where GIM steps up and makes sure to generate results so impressive that readers and future clients can’t stop reading.
Everything starts with GIM’s detailed Marketing Audits which allow them to create unstoppable marketing strategies.
By fully understanding their clients’ strengths and weaknesses, they find the appropriate brand positioning for each client and double down on it with performance marketing and SEO.
Tracking every lead means high-converting campaigns and websites
Phone calls are usually overlooked because offline conversions are harder to track.
GIM figured that if they could track calls along with online clicks, their services would reveal their real value. With Nimbata in their armory, performance marketers can further improve campaigns and websites to drive more conversions.
“We managed to increase conversions by 20% without increasing the budget spent”
It’s how GIM shows clients their professionalism and passion for marketing.
Campaigns perform better than what Google Analytics might show
100% marketing attribution is almost impossible to achieve.
But GIM is constantly trying to be as close as possible to that number. Thanks to their expertise in Marketing Analytics, hidden conversions are almost non-existent.
While Google Analytics is built around monitoring online conversions, when phone calls come into play things get a bit tricky.
Campaigns that seem to underperform, might be driving hundreds of calls without GA capturing them. GIM makes sure to dig into every single lead and maximize the ROI of the budget trusted by their clients.
GIM + Nimbata results:
- Elimination of hidden offline conversions
- Increase of campaign & website conversions without increasing budget spent
- Data on which marketing channels are driving phone calls
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