Since 2015, Google Ads established a new feature known as call-only ads, which has recently experienced outpouring popularity. It has a different setup, and the fundamental goal is to encourage prospective customers to call rather than the usual text ads. If customers are calling directly, the chance of moving business forecast down the sales funnel …
Improve Your Customers’ Call Experience The first rule of success is to let your prospects know that you’re available to take their calls and also follow-up on that call if you missed it. Also, ensure to create personalized experience in your phone calls. Hence, it is important to have a human being pick up their …
4 Ways To Optimize Call-Focused Search Ads For Increased ROI Read More »
Last month, Google announced the fourth version of its web analytics platform. It’s been eight years since the last major release (Universal Analytics) was rolled out, but Google Analytics 4 is here creating some noise and leaving marketers anxious to try out the new service. While the tech giant could have probably sought for a …
The role digital marketing plays in helping businesses grow their brands online, and obtain more valuable leads cannot be overemphasized. The importance of profitable projects for construction companies cannot also be overlooked. You need profitable projects to stay afloat in business and a key driver of profit is effective use of technology. However, many construction …
5 Construction Marketing Ideas To Elevate Your Business ROI [2021] Read More »
Search Engine Optimization Imagine the number of prospects searching online for home improvement companies within your area. How do you make yourself discoverable by these prospects? That’s where search engine optimization comes into play. SEO improves your searchability and visibility online. Google owns Global seventy-five percent search volumes. Hence the need to start applying SEO …
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What is the secret strategy that keeps customers coming back into your retail store? In this article you discover the secret strategy to effectively scale your retail stores’ ROI. The global retail market had sales of approximately 24 trillion U.S. dollars in 2018. So there’s a lot of opportunity in this industry. So, whether you’re …
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If you’re looking for the best and proven marketing strategies for accounting firms, then you’ve come to the right place. You will find these strategies very useful no matter the size of your company, size of your employees, your years in business and your current annual revenue. These strategies are cost effective and you can …
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Create a strong well-designed site A lot of dental practitioners believe that a website is just a digital brochure. That is wrong. In fact, your website is your 24/7 sales engine. And if you already have a website and you’ve not made a single sale through your website then this article will put you through …
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Law firm marketing has heavily relied on traditional advertising methods in the past and ROI has been probably one of the most important and most frustrating metrics for firms. As digitalization keeps taking over the global landscape, law firms must adapt to meet the changing complexities of growth demands. 1) Email Marketing Email Marketing is …
Boost Your Law Firm Marketing ROI With These 3 Essential Tools Read More »
Tip 1: Invest in content marketing and SEO Content marketing will always be king. Your content marketing strategy should involve a combination of blog posts, social media marketing on YouTube, Facebook and Instagram. You need to put your brand out there for everyone to see what you’re capable of. This can involve doing livestream of …
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