Lead Attribution

Keyword Level Call Tracking

Discover which campaigns, keywords and ads drive your most valuable calls. Gain actionable customer insights and close the attribution gap.
Keyword Level Call Tracking

Leads and prospects are calling! Do you know where they’re coming from?

In a complex buyer journey – leads and prospects are visiting your site multiple times before picking up the phone to buy or inquire on the sale. Knowing exactly which ads, campaigns or keywords make the phone ring is essential in filling reporting gaps so that you know your real ROI.

Keyword Level Call Tracking features DNI

Dynamic Number Insertion.

By adding a Dynamic Number Insertion (DNI) script on your web properties, tracking numbers dynamically swap the numbers in place and report the source of each call. This allows you to track visitors on an individual basis, but for them, the process is completely seamless.

Publish our pixel on your site using Google Tag Manager, our official WordPress Plugin, or directly with a brief one-line code snippet. This will dynamically swap your site’s existing phone numbers with one of your tracking numbers. 

Beautiful real-time reports.

Use the power of call data to increase quality leads coming your way and reduce CPA, spending budget smarter and instantly boost your ROI.

With Nimbata’s full-color dashboards, you can view marketing data that led to a call and its outcome. Use one of our pre-selected reports or design your own dashboards tailored your team’s specific needs.

Keyword Level Call Tracking Tracking Source Report

Bring your offline to online phone data with your anywhere.

Whether you run TV or radio ads, PPC or print ads, our call tracking numbers will capture all those calls coming from your marketing sources to reflect the real, omni-channel view of your performance. Gain deep and actionable customer insights to optimize your campaigns in real-time.

Connect those data to your CRM to map the different paths customers follow through the sales funnel and deploy our add-ons to enhance the visitor experience with personalized conversations. Why struggle for success, when you can deliver results more easily?

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Keyword Insights

Nimbata offers session-based insights on converted calls just like viewing other types of conversions in your Google Analytics account. Each time a prospective customer places a call, Nimbata sends an event to Google Analytics including the GCLID which provides insights on campaign, ad group, keyword, landing pages, affinity groups, etc.

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First or Last Click

In the first click and last-click attribution model, phone leads are attributed respectively to the first and last source that drove the call. In certain situations, you may want a particular source to take precedence over another. Nimbata allows you to prioritize certain sources and override the first click for your attribution goals.

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Single Page App Support

Certain websites are built as single page applications (SPAs), where the page contents are rendered dynamically when a visitor engages with the site. Turn this on in the Nimbata tracking app and add a delay (in seconds) to accommodate any animated page transitions.

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Custom Landing Pages

Nimbata allows you to track visitors across multiple landing pages and subdomains. By tracking each one of them, you gain valuable insights on those that perform best driving the most calls to your business and adapt your marketing efforts to increase your phone leads.

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All Browsers

Nimbata call tracking captures your phone leads’ data, no matter which internet browser they are using.  

1st Party Cookies

Visitors receive a 1st party so that they continue to see the same tracking number on ensuing visits. Nimbata allows you to set this policy in alignment with your business objectives.

Explore more call tracking features