Mobile traffic is driving an explosion of phone calls to businesses. While counter-intuitive, your visitors are increasingly turning to their dial pad because: it’s quick and provides fast answers. This is why the inbound call remains a vital instrument for measuring “true” performance.
If you evaluate your advertising performance only in terms of clicks, you run the risk of killing your most profitable marketing campaigns. Because an ad that in your analytics seems to under perform, in reality, might deliver quality phone leads to your business. The only way to find out which campaigns really work is to leverage call tracking.
Call data is your secret recipe to drive more conversions happening over the phone. Measure every inbound call coming from your marketing sources and understand exactly which campaigns, ads, and keywords are worth investing your marketing budget.
Investing in those campaigns that deliver high-value calls to your business you ensure that every dollar of your marketing budget is being well spent. Focusing on your best performing ads, you can grow your client base, decreasing your customer acquisition costs and maximizing your profitability rates.
Needs change rapidly and you have to provide exceptional experiences to keep customers coming. Behavioral analytics reveal who your customers are and what motivated them to buy. Integrate Nimbata with your CRM to map their journeys and tailor your responses to offer unique interactions over the phone.
You can’t be sure whether your sales scripts are converting prospects to customers unless you monitor conversations. By analyzing the recordings and the transcripts of each call, you can reveal insights of great value for your Sales & Marketing Departments but also evaluate the way calls are handled.
Missed calls equal missed sales. Prospects failing to connect with your business will soon turn to the competitor if you don’t take action immediately. Voicemail and Email Notifications come to the rescue, notifying at once for missed calls so that you make up for your non-response.
