The Ultimate Toolkit: 6+1 Vital Marketing Tools for Small Businesses

Marketing Tools for Small Businesses

Are you a small business owner looking to boost your online presence and reach a wider audience? In today’s digital age, effective marketing is the key to success. But with so many options available, where do you start? That’s where marketing tools for small businesses come into play. These tools are like the secret sauce that can take your business from a local gem to a global sensation. But which ones should you be using, and how can they transform your business? Let’s dive in and explore the world of marketing tools tailor-made for small businesses.

6+1 Essential Marketing Tools for Small Businesses

But these are not just any run-of-the-mill tools. We’re talking about game-changers, handpicked by experts in the field of marketing for small businesses. These tools have been tried and tested, and they’ve proven their worth time and again. They’re the brainchildren of marketing gurus who understand the unique challenges that small businesses face in a competitive digital landscape. So, without further ado, let’s delve into this curated selection of marketing tools, backed by the insights of industry experts, and discover how they can revolutionize your small business marketing game. Your journey to success starts here.

#1 Nimbata for Call Tracking

Nimbata website screenshot

One of the most powerful tools a marketer uses for small business needs, but not so obvious tool included in recommendation lists is call tracking. We’re listing it first because as we will speak about the other tools, we’ll explain and provide tips on how they work together to enhance marketing efforts and provide valuable insights into customer interactions. Let me explain how integrating call tracking with other marketing tools can amplify their impact.

#2 HubSpot for CRM

Hubspot website screenshot

Small businesses should consider using Customer Relationship Management (CRM) software like HubSpot, Pipedrive or other is essential for effective customer management. Integrating call tracking with a CRM system enables you to picture a customer interactions, including detailed call analytics such as call duration, source, and outcomes. An integration, like the one Nimbata offers with HubSpot, empowers you to streamline lead management and create personalized marketing campaigns based on call insights.

#3 Moosend for E-mail Marketing

Moosend website screenshot

Now, let’s talk about the powerhouse of communication—email marketing. Any marketer, freelance or inhouse, and business owners, understand the importance of connecting with their audience through compelling email campaigns. But imagine if you could delve deeper into campaign performance and truly understand the impact of your emails. You can track and attribute incoming calls to specific email campaigns by integrating call tracking with an Email Marketing Platform. These insights are a goldmine, allowing you to refine your email strategies and focus your efforts on the campaigns that generate the most phone leads. This strategic integration is the secret sauce that will transform your email marketing and maximize your results.

#4 Buffer for Social Media Management

Buffer website screenshot

Social media has become a powerful marketing platform, and a Social Media Management Tool the likes of Hootsuite, or Buffer is essential. But despite all the possible data you can get from social, there is a game-changer: Incorporating call tracking into your social media management tool allows you to track and measure the effectiveness of your social media efforts in driving phone calls By understanding which social posts generate the most call volume, you can optimize your social media strategies, allocate resources effectively, and achieve an unmatched return on investment (ROI). 

#5 WordPress for CMS

Wordpress website screenshot

A website is the face of any business in the digital realm, and a robust Content Management System (CMS) is essential for efficient content creation and management. But a secret ingredient is adding the call tracking script to your website. It’s a powerful move that enables you to link incoming calls to website conversions, much like you do as form submissions or purchases. Imagine having a view of customer conversion paths, guiding you to optimize your content strategy based on the content that generates the most phone leads. Furthermore, call tracking integration helps you identify underperforming website pages, enhancing the user experience and boosting conversion rates. Prepare to witness a website transformation that captivates your audience and drives unparalleled growth.

#6 Google Analytics for Reporting

Google Analytics website screenshot

Now, let’s dive into the realm of analytics. Data-driven decision-making is the hallmark of successful marketing, and analytics tools provide the compass to navigate this vast landscape. But what if you could take it a step further? Integrating call tracking data within your analytics tools creates a unified view of online and offline customer interactions. This holistic perspective empowers you to truly understand the impact of your marketing efforts on generating phone calls. By allocating resources effectively, optimizing strategies, and maximizing your overall ROI, you’ll be on the path to marketing greatness.

#7 Bordio for Task Tracking and Productivity

Bordio website screenshot

Navigating the busy digital landscape requires a reliable task tracker. Bordio emerges as that trusted partner, turning potential chaos into streamlined order with its sleek and intuitive interface. Catering to everyone, from freelancers and students to busy professionals, Bordio’s features such as color-coded tasks, task duration estimation, and project breakdowns simplify your workload. With tools like recurring event organization, calendar templates, and daily planners, this task tracker ensures every to-do is efficiently managed. Embrace Bordio and elevate your approach to task tracking and productivity.


In a nutshell, marketing tools for small businesses are the powerhouse behind your online strategy. They are the driving force that helps you create eye-catching campaigns, engage with your audience, and ultimately, convert leads into loyal customers. Imagine having a tool that can analyze customer behavior, suggest the best times to post on social media, and even automate email marketing. These tools are designed to simplify your marketing efforts, save you time, and deliver results. So arm yourself with these must-have tools and do not forget about how call tracking can boost your results.

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