How to track phone calls from your WIX website. Step by step guide

Written by Marinos Katapodis / October 11, 2024

Hey, awesome WIX users!

Imagine having a treasure trove of data right at your fingertips, ready to supercharge your business—think skyrocketing sales, a surge in website traffic, and a social media buzz that’s off the charts.

But here’s the real game-changer.

How can you effectively track calls in WIX?

Brace yourself for a simple, three-step solution that will blow your mind!

Let’s dive in!

Preparation: Get a tracking number from a call tracking tool

To start, you’ll need a call tracking solution. For the sake of this tutorial, let’s assume you’ve chosen a call tracking number via Nimbata or another system.

Pro Tip – Don’t have a tracking number? We’ve got you covered

You can get one by signing up with Nimbata for free. Below I show you how to easily grab a phone number with a local prefix which you can instantly use!

Step #1: Add custom code to your WIX site

Adding code to your WIX website is fairly simple. Below are the steps:

Go to Settings in your site’s dashboard.
Click the Custom Code tab in the Advanced section.
Click + Add Custom Code at the top right.

Step #2: Copy and paste your swapping script

From your Nimbata account go to: Lead Tracking -> Dynamic Number insertion.
Copy the code you see at the top of the screen
Paste the code snippet in the text box.
Enter a name for your code.
Tip: Give it a name that is easy to recognize so you can quickly identify it later (e.g. Nimbata script).

Call Tracking script

Step #3: Select where the code will fire

Select an option under Add Code to Pages:
- All pages: This adds the code to all of your site’s pages, including any new pages that you create in the future. Choose whether to load the code only once per visit, or on each page your visitor opens.
- Choose specific pages: Use the drop-down menu to select the relevant pages.
  - Tip: We suggest you fire the script on all pages.
Choose to place your code under Place Code in:.
- Body – end
Click Apply.

Takeaway

When you implement call tracking on your WIX website, you open up a world of opportunities. Not only does it bridge the gap between online and offline customer interactions, but it also provides you with detailed insights into how your customers engage with your business. Armed with this data, you can make informed decisions that result in higher conversion rates and greater customer satisfaction.

So, why wait? Dive into the power Call Tracking for WIX and track calls in WIX instantly.

Happy tracking!

FAQ – Track Calls in WIX

What is Call Tracking for WIX?

Call tracking for WIX allows website owners who use the WIX platform to monitor and analyze phone calls generated through their website. It provides valuable insights into the effectiveness of various marketing campaigns, advertising channels, and website content in driving phone inquiries.

Why should I track calls in my WIX website?

Tracking calls in your WIX website has several compelling benefits:

Measure Marketing ROI: Call tracking allows you to attribute phone calls to specific marketing efforts, such as online ads, social media campaigns, or SEO. This helps you understand which channels are generating the most valuable leads and which ones may need adjustment. You can allocate your marketing budget more effectively by focusing on what’s working.

Optimize Website Content: By analyzing call data, you can identify which webpages and content are driving the most phone inquiries. This information enables you to tailor your website content to better meet the needs and interests of your audience, potentially increasing conversions.

Increase Conversions: For businesses that rely on phone calls for sales, appointments, or bookings, call tracking can significantly boost conversion rates. By identifying which marketing strategies drive the most calls, you can refine your tactics to generate more inquiries and, ultimately, more sales.

Maximize ROI: Ultimately, the goal of tracking calls on your WIX website is to maximize your return on investment. By identifying what’s working and what isn’t, you can allocate resources to strategies that deliver the best results, ensuring that your marketing efforts are cost-effective.

I made a mistake while adding the code. Can I delete it?

Yes. WIX allows you to rollback any changes you performed. For more information we recommend you check WIX’s support guides, which you can access here.