How to track calls from your Squarespace website. Step by step guide

Written by Marinos Katapodis / October 10, 2024

Hey, Squarespace users!

Imagine you’ve got a bunch of data right there, ready to make your business awesome—think more sales, more people visiting your site, and social media going crazy.

But what about phone calls?

How do you track calls in Squarespace?

In this guide we show you how to boost your Squarespace website with call tracking to identify marketing sources driving calls and texts, swap numbers when visitors arrive and track using source numbers or a website pool.

Let’s dive right in!

Preparation: Get a tracking number from a call tracking tool

To start, you’ll need a call tracking solution. For the sake of this tutorial, let’s assume you’ve chosen a call tracking number via Nimbata or another system.

Pro Tip – Don’t have a tracking number? We’ve got you covered

You can get one by signing up with Nimbata for free. Below I show you how to easily grab a phone number with a local prefix which you can instantly use!

Step #1: Add code to code injection

Adding code to your Squarespace website is fairly simple. Below are the steps:

In the home menu, click Settings.
Then, click Advanced.
Finally, click Code Injection.

Step #2: Copy your swapping script

From your Nimbata account go to: Lead Tracking -> Dynamic Number insertion.
Copy the code you see at the top of the screen

Call Tracking script

Step #3: Select where the code will fire

Paste your code into the appropriate Code Injection fields for the footer.
This section will place the script just above the closing </body> tag, which is the ideal place for our script.

Takeaway

By integrating call tracking on your Squarespace website, you unlock a realm of possibilities.

This powerful tool not only bridges the divide between online and offline customer interactions but also furnishes you with in-depth insights into your customers’ engagement with your business.

Armed with this invaluable data, you can confidently make decisions that lead to increased conversion rates and heightened customer satisfaction.

So, why delay?

Harness the potential of Call Tracking for Squarespace and begin to track calls in Squarespace instantly.

Happy tracking!

FAQ – Track Calls in Squarespace

What is Call Tracking for Squarespace?

Call tracking for Squarespace allows website owners using the Squarespace platform to monitor and analyze phone calls made to their business through their website. It helps businesses track and measure the effectiveness of their online marketing efforts and gain valuable insights into customer interactions.

Why should I track calls on my Squarespace website?

Tracking calls on your Squarespace website can offer several important benefits and reasons to consider implementing call tracking:

Measure Marketing ROI: Call tracking allows you to attribute phone calls to specific marketing campaigns, sources, or keywords. This insight helps you understand which marketing efforts are driving phone inquiries, allowing you to allocate your budget more effectively and focus on strategies that generate the best return on investment (ROI).

Optimize Advertising Spend: By knowing which advertising channels or campaigns are driving calls, you can adjust your advertising budget and efforts accordingly. This can help you avoid wasting resources on underperforming campaigns and invest more in those that deliver results.

Improve Conversion Rates: Analyzing call data and call recordings can provide valuable insights into customer interactions. You can identify common questions or objections and tailor your website content and sales processes to address these issues, ultimately improving conversion rates and customer satisfaction.

Capture Quality Leads: By tracking calls, you can distinguish between leads that are genuinely interested in your products or services and those that may not be as qualified. This allows your sales or customer service teams to prioritize their efforts on the most promising prospects.

Track Offline Conversions: If your business relies heavily on phone calls to drive conversions (e.g., bookings, appointments, or reservations), call tracking helps bridge the gap between online and offline conversions, giving you a more comprehensive view of your customer journey.

Accountability and Performance Evaluation: Call tracking provides a clear way to measure the performance of your marketing and advertising efforts. This accountability can help you make adjustments and optimize strategies over time.