An In-depth CallRail Review 2023: Pros, Cons, and Pricing Analysis

Today, Callrail is one of the most popular tools for tracking phone calls.

It’s used by thousands of people every day. With features like phone number pools, dynamic swapping, and integrations, it’s an obvious choice for marketers and business owners.

Yet, before you take the plunge, let’s look at what it’s good at and where it falls short. In this detailed CallRail review, we’ll use our call tracking know-how to give you the lowdown on Callrail’s pros and cons.

Let’s get started with our CallRail review.

Let’s begin our CallRail review with an overview of CallRail’s features. CallRail is a call tracking and analytics platform that is primarily used by businesses to track and analyze phone call interactions with their customers. It is designed to help businesses understand which marketing campaigns are driving phone calls, measure the effectiveness of their advertising efforts, and optimize their marketing strategies accordingly.

Key Features of CallRail:

1. Call Tracking: CallRail allows businesses to assign unique phone numbers to different marketing campaigns, channels, or even specific keywords. This helps in tracking the source of inbound calls and attributing them to specific marketing efforts.
2. Call Recording: Users can record and listen to phone calls, which can be beneficial for training purposes, quality control, and gaining insights into customer interactions.
3. Call Analytics: The platform provides detailed call analytics, including call duration, caller location, and call outcomes, to help businesses make data-driven decisions.
4. Integrations: CallRail can be integrated with various CRM (Customer Relationship Management) and marketing automation tools, making it easier for businesses to manage and analyze customer data.
5. Dynamic Number Insertion: CallRail can dynamically insert tracking phone numbers on a website, ensuring that calls from different sources are properly attributed.

Next on our CallRail review – Ratings. Here’s the overall Rating as of October 2023 from G2, Capterra and Trustpilot

Below we summarize the Pros and Cons showcasing CallRail’s strengths and weaknesses

Pros	Cons
Comprehensive Call Tracking	Pricing
Rich Analytics and Insights	Customer Support
Keyword-Level Call Attribution	Integrations
	Limited coverage

Moving on with our CallRail review we list CallRail’s strengths in more detail.

• Comprehensive Call Tracking: CallRail excels in providing detailed call tracking capabilities. It allows businesses to track phone calls from various marketing sources, including online and offline campaigns, making it easy to attribute leads and conversions to specific marketing efforts.
• Rich Analytics and Insights: CallRail offers robust analytics and reporting features. It provides valuable insights into call data, such as call duration, caller demographics, and call recordings. This information helps businesses better understand their customer interactions and optimize their marketing strategies accordingly.
• Keyword-Level Call Attribution: CallRail’s keyword-level call attribution feature allows businesses to track which specific keywords or search terms led to phone calls. This level of granularity helps marketers understand the effectiveness of their SEO and advertising efforts, enabling them to optimize campaigns for better results and ROI.

Continuing with our CallRail review we list CallRail’s weaknesses in more detail.

• Pricing: CallRail’s pricing structure has become a cause of worry for a number of users. They find the pricing increases disappointing in terms of value for money. Moreover, certain users suggest that incorporating more extensive reports and stronger integration capabilities into the existing pricing tiers or offering them at a reduced cost could be a step in the right direction.
• Poor Customer Support: CallRail’s customer support has faced criticism from several reviewers. They have pointed out incorrect responses and a lack of responsiveness as significant pain points. The level of support provided is consistently perceived as subpar, demanding improvement.
• Integration Challenges: CallRail’s integration capabilities have posed difficulties for some users, particularly when they try to sync with platforms like ZOHO and Google Ads. These difficulties encompass issues such as missing conversions, duplicate entries, and problems with matching records.
• Limited coverage: CallRail offers call tracking services only in the United States, Canada, Australia and the United Kingdom.

Let’s take a look at CallRail’s pricing as part of our CallRail review. Looking at CallRail’s pricing you will find five plans that include the key features we discussed above.

To sum it up, here are the available CallRail pricing tiers. The price decreases if you choose to bill annually instead of monthly.

1. Call Tracking: $45/month + usage
2. Call Tracking + Conversation Intelligence: $95/month + usage
3. Call Tracking + Form Tracking: $95/month + usage
4. Call Tracking Complete: $145/month + usage

CallRail pricing plans come with a variety of features like different add-ons and integrations. 

Next on our CallRail review – features per plan.

The Call Tracking plan includes the following features:

• 5 local phone numbers
• 250 local minutes
• 100 text messages
• Unlimited users
• Email summary reports
• Offline and online call tracking
• Keyword-level attribution
• Localized Dynamic Number Insertion (DNI)
• Call recording
• Session-level tracking

Everything in Call Tracking plan plus:

• Call transcripts
• Keyword analysis

Everything in Call Tracking plan plus:

• Form Tracking
• Custom Form Builder

Everything in Call Tracking plan plus:

• Call transcripts
• Keyword analysis
• Form tracking
• Custom form builder

Our CallRail review continues with alternatives.

Hey, change happens, especially when your current platform isn’t cutting it or just makes your work harder.

But don’t worry, we’ve got your back. Our team has gone ahead and tested a bunch of CallRail alternatives, and we’re here to give you the lowdown on the top three as part of our CallRail review.

We’re talking about options that won’t break the bank, can grow with you, and are super easy to use.

This concludes our CallRail review. Having delved deep into the realm of CallRail’s extensive features, we’re excited to share our conclusive insights. When it comes to the user experience, rest assured, the platform does it’s job more than fine. However, there’s room for enhancement in the user interface department; certain vital features, like setting up call flows and dynamic swapping, could benefit from being more readily accessible.

Furthermore, CallRail stands as an invaluable asset in fortifying various facets of your digital marketing strategy. The standout feature here is undeniably Conversational Intelligence, offering insights about what callers discuss during their phone interaction with agents.

While CallRail boasts several advantages, it does have areas ripe for improvement, notably in the realms of conversion tracking to Google Ads and Reporting. Another pain point is lack of real time support, which proves to be frustrating for customers.

In sum, CallRail shines as a compelling choice for larger enterprises equipped with the resources to harness its advanced capabilities fully.