The customer journey is increasingly becoming ever more complex. In this environment, tracking leads and calls has become essential for businesses striving to optimize their marketing efforts and maximize ROI. Call tracking tools enable businesses to pinpoint which campaigns, channels, or keywords drive valuable customer interactions.
In 2024, with competition rising and market saturation reaching new heights, the stakes are even higher. Call tracking tools help with attributing leads accurately, uncovering customer intent and behavior, and enhance the caller experience. Businesses that invest in robust call tracking solutions can better allocate marketing budgets, improve customer experiences, and ultimately drive revenue growth.
When searching for call tracking tools, CallRail often comes up as a top contender—and for good reason. With decades in the game and a strong brand presence, it’s a well-established option. But here’s the real question: is it the best option for you?
In this article, we’ll dive deep into a comprehensive review of CallRail, covering everything from its features to pricing. Plus, we’ll introduce you to 5 CallRail competing tools that not only don’t suck but, in many cases, offer a more intuitive user experience and deliver even better results. Whether you’re looking for affordability, advanced features, or seamless usability, these competitors might just be the perfect fit for you.
Overview & ratings
CallRail is a call tracking and analytics platform that is primarily used by businesses to track and analyze phone call interactions with their customers. It helps businesses understand which marketing campaigns are driving phone calls, measure the effectiveness of their advertising efforts, and optimize their marketing strategies accordingly.
Key features of CallRail:
- Call tracking: CallRail allows businesses to assign unique phone numbers to different marketing campaigns, channels, or even specific keywords. This helps in tracking the source of inbound calls and attributing them to specific marketing efforts.
- Call recording: Users can record and listen to phone calls. This can be beneficial for training purposes, quality control, and gaining insights into customer interactions.
- Call analytics: The platform provides detailed call analytics, including call duration, caller location, and call outcomes, helping businesses make data-driven decisions.
- Integrations: CallRail can be integrated with various CRM (Customer Relationship Management) and marketing automation tools, making it easier for businesses to manage and analyze customer data.
- Dynamic Number Insertion: CallRail can dynamically insert tracking phone numbers on a website, ensuring that calls from different sources are properly attributed.
Here’s the overall Rating as of November 2024 from G2, Capterra, and Trustpilot
CallRail review summary: Pros & cons
| Pros | Cons |
|---|---|
| Comprehensive call tracking | Pricing |
| Rich analytics and insights | Customer support |
| Keyword-level call attribution | Integrations |
| Limited coverage |
CallRail pros
Moving on with our CallRail review we list CallRail’s strengths in more detail.
- Comprehensive call tracking: CallRail excels in providing detailed call tracking capabilities. It allows businesses to track phone calls from various marketing sources, including online and offline campaigns, making it easy to attribute leads and conversions to specific marketing efforts.
- Rich Analytics & insights: CallRail offers robust analytics and reporting features. It provides valuable insights into call data, such as call duration, caller demographics, and call recordings. This information helps businesses better understand their customer interactions and optimize their marketing strategies accordingly.
- Keyword-level call attribution: CallRail’s keyword-level call attribution feature allows businesses to track which specific keywords or search terms led to phone calls. This level of granularity helps marketers understand the effectiveness of their SEO and advertising efforts, enabling them to optimize campaigns for better results and ROI.
CallRail cons
Continuing with our CallRail review we list CallRail’s weaknesses in more detail.
- Pricing: Many users worry about CallRail’s pricing structure. They find the pricing increases disappointing in terms of value for money. Certain users suggest incorporating more extensive reports and stronger integration capabilities into the existing pricing tiers.
- Poor customer support: Several reviewers have criticized CallRail’s customer support. They have pointed out incorrect responses and a lack of responsiveness as significant pain points. The level of support provided is consistently perceived as subpar, demanding improvement.
- Integration challenges: CallRail’s integration capabilities have posed difficulties for some users, particularly when syncing with platforms like ZOHO and Google Ads. These difficulties include missing conversions, duplicate entries, and problems with matching records.
- Limited coverage: CallRail offers call tracking services only in the United States, Canada, Australia, and the United Kingdom.
CallRail pricing plans
Let’s examine CallRail’s pricing as part of our review. Five plans include the key features we discussed above.
To sum it up, here are the available CallRail pricing tiers. The price decreases if you choose to bill annually instead of monthly.
- Call Tracking: $50/month + usage
- Call Tracking + Conversation Intelligence: $100/month + usage
- Call Tracking + Form Tracking: $100/month + usage
- Call Tracking Complete: $150/month + usage
CallRail pricing plans come with various features like different add-ons and integrations.
Next on our CallRail review – features per plan.
1. Call Tracking plan
The Call Tracking plan includes the following features:
- 5 local phone numbers
- 250 local minutes
- 100 text messages
- Unlimited users
- Email summary reports
- Offline and online call tracking
- Keyword-level attribution
- Localized Dynamic Number Insertion (DNI)
- Call recording
- Session-level tracking
2. Call Tracking + Conversation Intelligence plan
Everything in the Call Tracking plan plus:
- Call transcripts
- Keyword analysis
3. Call Tracking + Form Tracking plan
Everything in the Call Tracking plan plus:
- Form Tracking
- Custom Form Builder
4. Call Tracking Complete
Everything in the Call Tracking plan plus:
- Call transcripts
- Keyword analysis
- Form tracking
- Custom form builder
Top 5 CallRail alternatives
Every tool has its drawbacks. When the platform you chose and invested in, doesn’t work as promised, then making a switch shouldn’t be a taboo.
That’s why our team tested a bunch of CallRail alternatives.
We are now going to present to you our top 5 choices.
| CallRail | Nimbata | CallTrackingMetrics | Invoca | Convirza | Infinity | |
|---|---|---|---|---|---|---|
| Free Trial | ✔️ | ✔️ | ❌ | ❌ | ❌ | ❌ |
| Pricing starts at | Starts at: 50$ / month | Starts at: 39$ / month | Starts at: 79$ / month | Custom | Starts at: 29$ / month | Starts at: 199$ / month |
| Coverage | US, Canada, UK, Australia | Global 🌏 | 80 countries | US / UK | 27 countries | 85 countries |
| Cost per tracking number | 3$ | 2.3$ | 2$ | Custom | 3$ | 2$ – 5$ depending on the plan |
| Cost per minute | 0.05$ | 0.04$ (fixed cost per answered call) | 0.04$ | Unknown | 0.08$ | 0.2$ per call + telecom fees |
| Call Analytics | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Call Flows | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| AI Features | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Call Summaries | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
Nimbata – Best all-around call tracking solution
Nimbata call tracking is designed for marketers and business owners. It helps them analyze call volumes and assess the quality of phone leads. This tool offers various features, such as call recording, call transcription, call tagging, and call reporting, allowing businesses to gain insights into caller behavior and outcomes.
Nimbata AI and automations will also make your daily work life much easier. You can easily design processes that will automate lead scoring, lead qualification, and data-sharing with your CRM. You can also feed your Ads tools, like Google Ads or Microsoft Ads, with high-value leads, thus training their algorithms to target uses that have a much higher chance of conversion. And the best part is, you don’t need any coding skills to do that! Simply, use Nimbata’s Automation builder.
Nimbata also integrates seamlessly with tools like Google Analytics, Google Ads, and Salesforce to provide a comprehensive view of marketing and sales performance. Its standout features include a customizable dashboard, various reporting views, and automation rules.
Pros include a user-friendly interface, 24/7 human support, and a pay-per-answered-call model that saves money, as you don’t have to pay for calls that you didn’t answer!
Nimbata offers a 14-day free trial.
Pros: Simple and easy to use interface, 24/7 human support available, pay per answered Call model
Cons: Geo-routing is offered on the Marketing plan ($89/mo)
Best for: Attributing phone leads to different channels and pushing only quality call data through integration triggers to Marketing & Sales tools (Google Analytics 4, Google Ads, HubSpot)
Pricing: Free Version Available. Paid Plans Start at $39 / month
Detailed Pricing
Entry Plan: Free
Pro Plan: $39 / month
Marketing Plan: $89 / month
Agency Plan: $149 / month
CallTrackingMetrics – Best call tracking for inbound & outbound call tracking
CallTrackingMetrics is a conversation analytics platform designed to track and attribute phone calls, providing marketers with valuable data for strategic decisions, lead management tools to streamline sales pipelines, and a no-code integration ecosystem to connect and customize essential team tools seamlessly.
CallTrackingMetrics offers standout features like Spam Detective and Unlimited Users across all plans. While it’s ideal for businesses of all sizes aiming to improve call management and marketing optimization, some users have noted issues with call quality and a clunky interface, and pricing may be steep for larger organizations.
CTM provides live support only for those on the Marketing Pro plan which stands at 179$ per month.
Best Features: Spam Detective and Unlimited Users for all plans
Pros: CallTrackingMetrics offers live support at Growth Plan
Cons: Pricing can be expensive for large businesses, while some users have reported issues with call quality and clunky interface.
Best for: Businesses of all sizes that want to improve their call handling processes and optimize their marketing campaigns
Pricing: Starts at $79 / month + usage costs
Detailed Pricing
- Marketing Lite: $79 / month
- Marketing Pro: $179 / month
- Sales Engage: $329 / month
- Enterprise: $1999 / month
Invoca – Best call tracking for conversation analytics
Invoca is a call tracking and analytics platform that leverages AI-driven conversation insights to help businesses understand caller behavior and call outcomes, enabling them to enhance customer experiences and boost revenue.
Best Features: Dynamic, data-driven call routing.
Pros: Rich AI-powered insights to optimize caller experience and contact center efficiency.
Cons: An annual contract is required.
Best for: Improving Customer Experience with Invoca’s AI Conversation Analysis Features.
Pricing: Invoca doesn’t disclose its pricing plans publicly. However, Invoca’s final pricing is based on the volume of phone calls and minutes, number of marketing technology integrations, use of conversational analytics and other add-on services, and level of support and services. Annual contracts are required.
Convirza – Best call tracking for call management
Convirza is a call tracking software designed to enhance customer engagement and conversion rates for businesses. While it provides advanced call tracking and analysis features, it is worth noting that Convirza’s pricing may be higher compared to some competitors, and it has limited international coverage. It caters to SMBs, large enterprises, and agencies in various industries such as automotive, financial services, healthcare, home services, legal services, real estate, and travel and hospitality.
Best Features: Call scoring and lead qualification
Pros: Advanced call tracking and analysis features
Cons: Higher pricing compared to some other call tracking software, Limited international coverage
Best for: SMBs to large enterprises and agencies in automotive, financial services, healthcare, home services, legal services, real estate, and travel and hospitality.
Pricing: Starts at $39 / month
Detailed Pricing
- Starter Plan: $39 / month
- Professional Plan: $99 / month
- Agency Plan: $149 / month
Infinity
Infinity is a call tracking software aimed at helping businesses enhance customer engagement and boost conversion rates. This software offers advanced functionalities, such as call tracking, call recording, real-time reporting, and keyword-level tracking. It is tailored to provide data-driven insights into customer interactions, making it well-suited for medium to large-sized businesses dealing with a substantial volume of inbound calls. Its primary audience is large-sized businesses and enterprises that handle a high volume of inbound phone calls.
Best Features: Keyword spotting in Conversation Analytics
Pros: Robust reporting and analytics capabilities
Cons: More expensive than some other call tracking software options
Best for: Large-sized businesses and Enterprises with a high volume of inbound phone calls.
Pricing: Starts at $199 / month + usage costs
Detailed Pricing:
- Essentials: $199 per month + usage costs
- Pro Plan: $299 per month + usage costs
- Enterprise Plan: Customizable pricing and features based on the business’s specific needs.
Takeaway
These were our insights on CallRail’s features and pricing plans. In summary, we could say that the platform performs as expected, even though much can be done in the user interface department. And some important features like setting up call flows and dynamic swapping, could benefit from being more readily accessible.
Furthermore, CallRail stands as an invaluable asset in fortifying various facets of your digital marketing strategy. The standout feature here is undeniably Conversational Intelligence, offering insights about what callers discuss during their phone interaction with agents.
CallRail has several advantages, but it still has room for improvement. Especially, when it comes to conversion tracking to Google Ads and reporting. Also, the lack of real-time support can be frustrating for customers.
