Improving ROI measurability is the number one data marketing goal. This is what 68% of businesses say (1).
Well, it’s absolutely a normal statement to make…
Obtaining a true picture of the return on your marketing spend is almost everything- and it’s impossible to get it without call analytics. Most marketers and owners know that they should be tracking calls. But identifying that need is only the first step in actually integrating call tracking into their business. The first hurdle is typically trying to decide between the range of different call tracking options that are available.
On the surface, it may seem that many of the call tracking service providers offer very similar features. But the truth is that there are significant differences in ease of setup, reporting, functionality, and cost… And choosing the wrong call tracking solution is absolutely not a mistake you want to make.
For many businesses, calls are the biggest revenue generator. The right call analytics platform will enable you to quickly identify opportunities to generate more and better quality phone calls. The impact on the business can be game-changing. So, if your business is one of them, you should consider Nimbata. Here are some good reasons:
1) Ease of setup & use
The truth is that many call tracking solutions are too complex for a non-developer to install. But Nimbata is not among them. It has been designed in such a way that its setup doesn’t require any special technical knowledge. In fact, it only takes a few minutes to have call tracking in place on your landing pages.
If you are running your website on WordPress, then you can use the official Nimbata plugin. This makes getting started as simple as installing the plugin and selecting a few options. Alternatively, you can use Google Tag Manager or add a single line javascript snippet. Whatever option you choose, Nimbata will be the most painless call tracking app to get started with.
2) Actionable reports & insights
You want to determine which of your marketing channels are delivering a positive return on investment. To do this, you need to know not only which campaigns are producing calls but whether those calls are leading to sales. You also need data to determine how you can improve your call handling process, so you can turn more of your calls into sales.
With Nimbata call analytics you have all the above at your fingertips! In the first place, Nimbata integrates with Google Analytics and Adwords. So it can fit easily into your current data analysis process. In addition to these integrations, Nimbata comes with a range of different behavioral and acquisition reports. Navigating through a lot of data can make it difficult to identify those insights which are actually meaningful for your business.
With Nimbata you can use filters to isolate the key data points which will positively impact your marketing and business operations. Unlike some other solutions, Nimbata provides more than just call tracking. Its analysis extends beyond when the caller hangs up the phone. You can rate different calls, identify solid leads that need to be followed up with, and even follow specific agents.
3) Pricing
Nimbata call analytics is packed with all the features that our competitors offer but without the hefty price tag. Packages start at $15 for brands and at $75 for agencies.
Most importantly, you only pay for the calls that you answer. There are no complex formulas to work out how much your monthly bill will be. Everything is transparent and easy to understand. Select your plan here and use our online calculator to make an estimation of your monthly cost.
4) Extending the functionality of Nimbata
Rather than locking you into a one size fits all package Nimbata call analytics provides a range of add-ons. This allows you to extend the functionality of your call tracking to meet your particular requirements. You can deploy the following add-ons to give your setup a boost:
- Transcriptions
- Email notifications
- Call surveys
- Call greetings
- Call recording
- Caller ID masking
- Whispers
- Voicemail
5) Identify the source of the lead
Nimbata call tracking enables you to quickly identify where a lead has come from. By default when a call comes through Nimbata, the caller’s phone number is displayed as the caller ID. However, this can be set to display the tracking number instead. This allows you to quickly identify which marketing channel has delivered the caller.
For example, if you are running a promotional campaign you can immediately identify that this has generated the phone call. That conversation can then be tailored to the specific motivations and needs of that caller.
6) Switch from your existing tracking solution
You may already be using a call tracking solution with dynamically generated numbers. If these are being used in external marketing assets it may be difficult to replace them- but not for Nimbata! We make switching easy by letting you keep your existing tracking numbers.
The choice is easy
With a range of call tracking solutions available, it might be difficult to decide which best suits your needs. That is why Nimbata offers a 14-day free trial. And you don’t even need to provide your credit card details.
Start here for free and see what a difference it makes to your business or clients.
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