In today’s digital age, online advertising is a primary strategy for businesses. But how do you measure the impact of those ads on your in-store sales or phone inquiries? The answer is tracking offline conversions. By tracking offline conversions, you can determine which ads are driving the most leads and sales for your business. In this blog post, we will discuss some tips for tracking offline conversions effectively. Ready to dive deeper in the world of offline conversion tracking?
Importance of Tracking Offline Conversions
Tracking offline conversions is essential for businesses that want to understand the impact of their online advertising on their bottom line. We’ve written all about it here. Without tracking offline conversions, businesses are unable to determine which ads or campaigns are driving the most leads and sales, which can result in wasted advertising budgets. By tracking offline conversions, businesses can optimize their advertising campaigns and budgets to maximize their return on investment.
Tip 1: Use Call Tracking
One of the most effective ways to track offline conversions is through call tracking. Call tracking allows businesses to track phone calls generated by their online advertising campaigns. By using unique phone numbers for each campaign, businesses can determine which campaigns are driving the most phone calls and sales. Call tracking also provides valuable insights into customer behavior, such as the time of day they are most likely to call and the keywords they used to find the business.
Tip 2: Implement In-Store Analytics
For businesses with physical locations, implementing in-store analytics is a great way to track offline conversions. In-store analytics uses sensors and Wi-Fi signals to track customer behavior within the store. By analyzing this data, businesses can determine which online campaigns are driving the most in-store traffic and sales. In-store analytics can also provide insights into customer behavior, such as which products they are most interested in and how long they spend in the store. Google has a very informative guide on how to calculate the value of each in-store visit and feed it back to Google Ads.
Tip 3: Use Promo Codes and Coupons
Another effective way to track offline conversions is by using promo codes and coupons. By offering unique codes or coupons for each advertising campaign, businesses can track which campaigns are driving the most sales. This method is especially effective for e-commerce businesses, as it allows them to track which campaigns are driving the most online sales. Promo codes and coupons can also incentivize customers to make a purchase, as they feel like they are getting a special deal.
By using unique tracking numbers on each flyer or leaflet you hand out, you can also track phone calls that were generated from these flyers. Businesses may also want to try outdoor advertisement placements. Placing a unique tracking number in these ads can also give valuable insights on the success of this investment, in terms of phone calls received.
Tracking offline conversions is essential for businesses that want to maximize their return on investment from online advertising. By using call tracking, in-store analytics, and promo codes and coupons, businesses can effectively track offline conversions and optimize their advertising campaigns. With these tips, businesses can make informed decisions about their advertising budgets and strategies, resulting in increased leads and sales. What are your favorite tips for tracking offline conversions? Leave your comment below and let us know if we missed something!