How to track phone calls from your customers in Shopify. Step by step guide [October 2023]

track calls in Shopify

Hey there, Shopify folks!

You’ve got this incredible trove of data at your fingertips, ready to take your business to the next level – sales, website traffic, social media buzz, and more.

But here’s the million-dollar question:

How do you track calls in Shopify?

Is there a way to perform call tracking for Shopify?

The answer is pretty simple and can be actually performed in 3 simple steps.

Let’s go!

Preparation: Get a tracking number from a call tracking tool

To start, you’ll need a call tracking solution. For the sake of this tutorial, let’s assume you’ve chosen a call tracking number via Nimbata or another system.

Pro Tip – Don’t have a tracking number? We’ve got you covered

You can get one by signing up with Nimbata for free. Below I show you how to easily grab a phone number with a local prefix which you can instantly use!

Step #1: Customize Shopify Theme

Editing the code of your theme allows you to insert custom code. Below are the steps:

  1. From your Shopify admin, go to Online Store > Themes.
  2. Click  > Edit code.

Step #2: Edit “(/)theme.liquid” file

Shopify theme edit

Open the “(/)theme.liquid” file. You should see something similar to this:

Shopify (/)theme.liquid file example

Step #3: Add The Swapping script

From your Nimbata account go to: Lead Tracking -> Dynamic Number insertion.

Copy the code you see at the top of the screen

Nimbata Call Tracking Swapping script example

Paste this code directly under the </head> element in the file you have open in Shopify and click Save.

That’s it! You are now ready to track calls in Shopify!


Embracing call tracking within your Shopify store is more than an investment; it’s a strategic move that can pave the way for amplified sales, enriched customer interactions, and a profound grasp of your target market. These three fundamental steps are your gateway to unleashing the potential of call tracking and steering your e-commerce venture toward resounding success.

So, why wait? Dive into the power Call Tracking for Shopify and track calls in Shopify instantly.

Happy tracking!

FAQ – Track Calls in Shopify

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