How to track phone calls from your customers in Shopify. Step by step guide

Written by Marinos Katapodis / October 11, 2024

Hey there, Shopify folks!

You’ve got this incredible trove of data at your fingertips, ready to take your business to the next level – sales, website traffic, social media buzz, and more.

But here’s the million-dollar question:

How do you track calls in Shopify?

Is there a way to perform call tracking for Shopify?

The answer is pretty simple and can be actually performed in 3 simple steps.

Let’s go!

Preparation: Get a tracking number from a call tracking tool

To start, you’ll need a call tracking solution. For the sake of this tutorial, let’s assume you’ve chosen a call tracking number via Nimbata or another system.

Pro Tip – Don’t have a tracking number? We’ve got you covered

You can get one by signing up with Nimbata for free. Below I show you how to easily grab a phone number with a local prefix which you can instantly use!

Step #1: Customize Shopify Theme

Editing the code of your theme allows you to insert custom code. Below are the steps:

From your Shopify admin, go to Online Store > Themes.
Click … > Edit code.

Step #2: Edit “(/)theme.liquid” file

Shopify theme edit

Open the “(/)theme.liquid” file. You should see something similar to this:

Shopify (/)theme.liquid file example

Step #3: Add The Swapping script

From your Nimbata account go to: Lead Tracking -> Dynamic Number insertion.

Copy the code you see at the top of the screen

Nimbata Call Tracking Swapping script example

Paste this code directly under the </head> element in the file you have opened in Shopify and click Save.

That’s it! You are now ready to track calls in Shopify!

Takeaway

Embracing call tracking within your Shopify store is more than an investment; it’s a strategic move that can pave the way for amplified sales, enriched customer interactions, and a profound grasp of your target market. These three fundamental steps are your gateway to unleashing the potential of call tracking and steering your e-commerce venture toward resounding success.

So, why wait? Dive into the power Call Tracking for Shopify and track calls in Shopify instantly.

Happy tracking!

FAQ – Track Calls in Shopify

What is Call Tracking for Shopify?

Call tracking for Shopify allows you to monitor and analyze phone calls made to your Shopify store. It provides valuable insights into the effectiveness of your marketing campaigns and customer interactions by assigning unique phone numbers to different marketing channels.
This way, you can track which channels are driving calls, measure conversion rates, and assess the overall impact of phone calls on your business. It’s a powerful tool for optimizing your marketing strategies and improving customer service by understanding the role of phone calls in your e-commerce operations.

Why should I track calls in my Shopify store?

Tracking calls in your Shopify store offers several compelling benefits:

Marketing Insights: Call tracking helps you identify which marketing channels or campaigns are driving phone calls to your store. This insight allows you to allocate your marketing budget more effectively, focusing on strategies that generate the most calls and, ultimately, sales.

Conversion Optimization: By monitoring call data, you can understand the quality of leads generated through phone calls and tailor your sales approach accordingly. This can lead to higher conversion rates as you optimize your sales process for call-in customers.

Customer Engagement: Tracking calls enables you to evaluate the customer experience during phone interactions. You can identify areas for improvement in customer service and communication, leading to higher customer satisfaction and loyalty.

ROI Assessment: With call tracking, you can directly link phone call conversions to specific marketing efforts. This makes it easier to calculate the return on investment (ROI) for each marketing campaign, helping you make data-driven decisions.

In summary, tracking calls in your Shopify store empowers you with valuable data that can optimize marketing, enhance customer service, and ultimately increase sales and profitability. It’s a tool that helps you make informed decisions and stay competitive in the e-commerce landscape.

I made a mistake editing the theme. Can I roll back?

Yes. Shopify allows you to rollback any changes made. Follow this guide to learn how.