Co-founder at Nimbata. Passionate about Digital Marketing and Analytics.
Our latest release comes with an exciting addition! Now all of your call activity data can be accessed under a single roof. Call data? Recordings? Visitor data? Tags? Everything in a single report or even better split into custom, configurable views which you can share with your teammates and your clients! But let’s not jump …
Does Nimbata integrate with Google Analytics 4? This is a question we get quite a lot lately! The short and easy answer is YES 🙂 But let’s not get ahead of ourselves. As you all know Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Google urges all marketers …
How to track calls in GA 4: An easy to follow guide Read More »
Introduction Having a strong online presence, and especially a good looking and easy to navigate website is a must for every business. In most cases it will be the first and final step of a visitors journey before they decide to purchase one of your products or book an appointment. In some of our previous …
Step by step guide: How to setup ad to call attribution for your website? Read More »
Calls in Google Analytics: The missing piece of the attribution puzzle. It’s undeniable that having Google Analytics, is the key to understanding who your website’s visitors are, what pages they browse, how they behave while browsing your site and ultimately how they convert into customers! Setting up your Google Analytics account is free, and a …
How to Track Phone Calls in Google Analytics: An in-depth guide [2022] Read More »
UTM parameters are great for determining which campaigns drive traffic to your website, but did you know you can use them to track which campaigns are making your phone ring? Today I’ll show you how to setup your URLs to track phone calls with UTM parameters! What are UTM parameters? UTM stands for Urchin Tracking …
