Demitrios Pournarakis

My name is Demitrios Pournarakis and I am an Information Technology Scientist. I currently work with Nimbata and consult companies in solving marketing problems through data driven approaches. I hold a PhD in Digital Marketing and love writing about anything related to Marketing and Analytics.

call tracking metrics

5 Call Tracking Metrics Reports to share with your clients

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As your marketing agency takes on more clients, manually generating reports for their call tracking metrics becomes time-consuming and lacks scalability. Call tracking metrics allow your clients to understand how their customers engage with them, their preferences, and the efficacy of the marketing campaigns you run for them. A comprehensive report on call tracking metrics …

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Google Analytics 4 call tracking

A complete guide to Google Analytics 4 Call Tracking [video tutorial]

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If you were used to seeing phone leads tracked in Google Analytics Universal, Google Analytics 4 call tracking may seem daunting at first. I’ve heard from a lot of marketers and business owners that even though they’ve made the switch to GA4, they still struggle to understand if the data they are seeing matches the …

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march product update

Nimbata – March Product Update 2023

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March Product Update – What’s new? In today’s world, the majority of marketing efforts are focused on the online space.From social media to email marketing, there are countless ways to promote products and services through digital channels.However, it’s important to remember that not all consumer interactions happen online!  You know it better 😎 Offline interactions …

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offline conversion tracking

A Complete Guide to Offline Conversion Tracking (2023)[+vid]

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Offline Conversion Tracking: An introduction In today’s digital age, online conversions are the primary focus of most digital marketers. But is this enough? Tracking offline conversions should also be an essential part of any digital marketing strategy. Offline conversions occur when a customer takes action outside the digital realm, such as visiting a physical store …

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lead classification

Automation Rules for Streamlined Lead Classification[+How to video]

By / / Tips, Blog, Call Tracking

Lead Classification simplified! Introducing Automation Rules – the latest enhancement to our Lead Management suite that revolutionizes lead classification. How Automation Rules work Say goodbye to manual, time-consuming and error-prone lead classification processes. With our new feature, you can quickly create rules to fit your analysis needs. No more relying on pre-defined key terms – …

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triggers

Supercharge Your Call Data With Integration Triggers (+video)

By / / Tips, Blog, Call Tracking

Integration triggers Integrating your call tracking data with your favorite marketing tools is a no brainer, as it helps you make the most of your lead attribution efforts and get a better understanding of your data. However, it’s essential to ensure that the data you’re integrating is accurate, relevant, and free from any unnecessary information …

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calls in HubSpot

How to log phone calls in HubSpot in 5 simple steps: Guide + video

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Is there a way to send and view phone calls in HubSpot?HubSpot is a powerful tool for keeping track of online activity of your prospects for things like: page views or HubSpot form submissions. But it is really lacking the ability to keep track of those leads/ prospects that actually call businesses directly.  This can …

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How to attribute calls at the visitor level

The ultimate guide for tracking phone leads at visitor level (vids)

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Dems, can you show me how to setup my account so I can attribute calls back to website visitors? I want to know which ads, campaigns and keywords are driving calls and send these as conversions back to the lead gen platforms I run ads. Alex, PPC Expert This came to my inbox the other …

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How to track calls in GA 4: An easy to follow guide

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Does Nimbata integrate with Google Analytics 4? This is a question we get quite a lot lately! The short and easy answer is YES 🙂 But let’s not get ahead of ourselves. As you all know Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Google urges all marketers …

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