Demitrios Pournarakis

My name is Demitris Pournarakis and I am an Information Technology Scientist. I hold a PhD in Digital Marketing and love writing about anything related to Marketing and Analytics.

Avatar for Demitrios Pournarakis
Google Ads Call Tracking

What is Google Ads Call Tracking and how does it work [2024 step by step guide] ?

Reddit, Quora and the web in general, is flooded with questions about Google Ads Call Tracking and how to track calls in Google Ads. I’m sure you’ve stumbled into numerous questions like the ones below: While there are some good answers, even Google hasn’t provided a detailed guide on how to actually track Google Ads

What is Google Ads Call Tracking and how does it work [2024 step by step guide] ? Read More »

Cover of the "First Party Data" blog post discussing how they can be used in marketing

Why First Party Data are Important and How to Use Them to Drive More Leads

Let’s be real. Nobody enjoys talking about cookies or learn about first party data – don’t get me talking about second, third and zero party data. Marketing is and should be all about creativity and smart ideas. But, in today’s age, you NEED to know this stuff, or you’ll fall behind the competition. So, get

Why First Party Data are Important and How to Use Them to Drive More Leads Read More »

Nimbata Product Update April 2024

Nimbata Product Update – April 2024

Hello everyone! This month we have something we’ve wanted to share for quite some time now. Introducing Nimbata AI 💥. We first kick off with call summaries 👊 Don’t waste another second listening to calls or going through lengthy transcriptions.  Discover the power of Nimbata’s transcription summaries to quickly grasp the conversation topics of your callers!These summaries

Nimbata Product Update – April 2024 Read More »

How to use Nimbata

Nimbata 101: Getting started – Step by Step Call Tracking Tutorial

In the guide below we cover how to attribute calls at the session level (UTM sources, keywords, etc.) and share our recommendations on how to optimally setup your Nimbata account. Ready to dive in? 1) Intro – Step by Step Call Tracking Tutorial We all have websites and we use these as store fronts for

Nimbata 101: Getting started – Step by Step Call Tracking Tutorial Read More »

Aircall call tracking

How to upgrade your Aircall – HubSpot integration to include UTMs and GCLIDs from phone calls [Call Tracking Guide]

Aircall is a great call center software that seamlessly works with HubSpot, allowing you to connect call information and pull caller data in real-time. In marketing terms, which source, medium, campaign (UTMs) or even GCLID should get the credit for making your lead call you? SPOILER: Aircall doesn’t provide this functionality. You will have to

How to upgrade your Aircall – HubSpot integration to include UTMs and GCLIDs from phone calls [Call Tracking Guide] Read More »

calls in HubSpot

How to log phone calls in HubSpot in 5 simple steps: Guide + video

Is there a way to send and view phone calls in HubSpot?HubSpot is a powerful tool for keeping track of online activity of your prospects for things like: page views or HubSpot form submissions. But it is really lacking the ability to keep track of those leads/ prospects that actually call businesses directly.  This can

How to log phone calls in HubSpot in 5 simple steps: Guide + video Read More »

essential call tracking features

Here’s a 21 minute guide (!) on the 7 most important call tracking features we recommend.

Introduction Over the past few years, I’ve had the incredible opportunity to connect with marketers from all corners of the globe, spanning over 35 countries and still counting! It goes to show that the challenges we encounter in the marketing world are universal and not bound by geographical boundaries. In the video below, I delve

Here’s a 21 minute guide (!) on the 7 most important call tracking features we recommend. Read More »

Nimbata Product Update 2024

Nimbata Product Update – January & February 2024

We know that many of you spend many hours of your day in Nimbata, listening to calls, setting up clients and viewing data.This is why we want to make your life easier and provide a user experience that makes you start the day with a smile on your face 😁 Today we’re thrilled to share with you that we’ve polished the Nimbata UI/UX to

Nimbata Product Update – January & February 2024 Read More »

call tracking metrics report cover

Cracking the code of creating a killer call tracking metrics report

As your marketing agency takes on more clients, manually generating reports for their performance metrics becomes time-consuming and lacks scalability. Let’s talk about why it’s time to level up our game! 🚀 Call tracking metrics aren’t just cool numbers; they’re the secret sauce to understanding your clients’ customer dance moves! Dive deep into their preferences

Cracking the code of creating a killer call tracking metrics report Read More »

what is call tracking, what is a call tracking software, benefits, how does call tracking work & how to implement

What is Call Tracking? All you need to know about tracking calls

So, back in 2000, folks thought we’d ditch calls for online chats. Surprise! Calls stuck around. …and not only did they stick around, but people seem to prefer them as a primary means of contact and they keep growing! For marketers who crave data, missing out on tracking these calls is simply not an option.

What is Call Tracking? All you need to know about tracking calls Read More »

Track Google My Business calls and maximize performance

How to track calls from Google My Business (GMB)

So, how do you properly track Google My Business calls? In this guide, we’ll show you how to effectively set up call tracking in your Google My Business account, ensuring accurate revenue attribution. Using Google My Business (GMB) is one of the best ways to generate leads for your local business. And now that Google

How to track calls from Google My Business (GMB) Read More »