Demitrios Pournarakis

My name is Demitris Pournarakis and I am an Information Technology Scientist. I hold a PhD in Digital Marketing and love writing about anything related to Marketing and Analytics.

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Track calls from Google My Business

How to track calls from Google My Business (GMB)

So, how do you properly track calls from Google My Business phone calls? In this guide, we’ll show you how to effectively set up call tracking in your Google My Business account, ensuring accurate revenue attribution. Using Google My Business (GMB) is one of the best ways to generate leads for your local business. And …

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call tracking tutorial

Nimbata 101: Getting started – Step by Step Call Tracking Tutorial

This came to my inbox the other day and got us thinking that we don’t have a hands on call tracking tutorial, where we show you how to configure your account for session based tracking. Dems, do you have a call tracking tutorial I can follow? Ideally show me how to setup Nimbata so I …

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May Product Release 2023

Nimbata May Product Update 2023

If you’ve recently logged in to your Google Analytics Universal account, you’ve surely seen the countdown! ⏰ Most probably you’ve also received an email from Google with the following title and description:Universal Analytics is going away. As per Google’s announcement, on July 1, 2023, standard Universal Analytics properties will stop processing data. No need to worry We’ve taken …

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call tracking metrics

5 Call Tracking Metrics Reports to share with your clients

As your marketing agency takes on more clients, manually generating reports for their call tracking metrics becomes time-consuming and lacks scalability. Call tracking metrics allow your clients to understand how their customers engage with them, their preferences, and the efficacy of the marketing campaigns you run for them. A comprehensive report on call tracking metrics …

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Google Analytics 4 call tracking

A complete guide to Google Analytics 4 Call Tracking [video tutorial]

If you were used to seeing phone leads tracked in Google Analytics Universal, Google Analytics 4 call tracking may seem daunting at first. I’ve heard from a lot of marketers and business owners that even though they’ve made the switch to GA4, they still struggle to understand if the data they are seeing matches the …

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march product update

Nimbata – March Product Update 2023

March Product Update – What’s new? In today’s world, the majority of marketing efforts are focused on the online space.From social media to email marketing, there are countless ways to promote products and services through digital channels.However, it’s important to remember that not all consumer interactions happen online!  You know it better 😎 Offline interactions …

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offline conversion tracking

2023’s Definitive Guide to Offline Conversion Tracking [+Video]

Offline Conversion Tracking: An introduction In today’s digital age, online conversions are the primary focus of most digital marketers. But is this enough? Tracking offline conversions should also be an essential part of any digital marketing strategy. Offline conversions occur when a customer takes action outside the digital realm, such as visiting a physical store …

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lead classification

Automation Rules for Streamlined Lead Classification[+How to video]

Lead Classification simplified! Introducing Automation Rules – the latest enhancement to our Lead Management suite that revolutionizes lead classification. How Automation Rules work Say goodbye to manual, time-consuming and error-prone lead classification processes. With our new feature, you can quickly create rules to fit your analysis needs. No more relying on pre-defined key terms – …

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triggers

Supercharge Your Call Data With Integration Triggers (+video)

Integration triggers Integrating your call tracking data with your favorite marketing tools is a no brainer, as it helps you make the most of your lead attribution efforts and get a better understanding of your data. However, it’s essential to ensure that the data you’re integrating is accurate, relevant, and free from any unnecessary information …

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calls in HubSpot

How to log phone calls in HubSpot in 5 simple steps: Guide + video

Is there a way to send and view phone calls in HubSpot?HubSpot is a powerful tool for keeping track of online activity of your prospects for things like: page views or HubSpot form submissions. But it is really lacking the ability to keep track of those leads/ prospects that actually call businesses directly.  This can …

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Simplified Call Tracking in GA 4: Your Step-by-Step Guide tip 1

Simplified Call Tracking in GA 4: Your Step-by-Step Guide

Does Nimbata integrate with Google Analytics 4? This is a question we get quite a lot lately! The short and easy answer is YES 🙂 But let’s not get ahead of ourselves. As you all know Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Google urges all marketers …

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ad to call attribution

Step by step guide: How to setup ad to call attribution for your website?

Introduction Having a strong online presence, and especially a good looking and easy to navigate website is a must for every business. In most cases it will be the first and final step of a visitors journey before they decide to purchase one of your products or book an appointment. In some of our previous …

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How to Track Phone Calls in Google Analytics: An in-depth guide [2022] Blog post covers 1200x675 1024x576 1

How to Track Phone Calls in Google Analytics: An in-depth guide [2022]

Calls in Google Analytics: The missing piece of the attribution puzzle. It’s undeniable that having Google Analytics, is the key to understanding who your website’s visitors are, what pages they browse, how they behave while browsing your site and ultimately how they convert into customers! Setting up your Google Analytics account is free, and a …

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