If you can’t measure it, you can’t improve it. Gone are the days when businesses ran marketing campaigns without being able to measure outcomes. Digital marketers know exactly what I’m talking about. Depending on the product or service, customers might convert in a different way. But hey, you can track all of them. Online purchases? …
The 10 Best Call Tracking Software Apps [2021 Update] Read More »
Websites have become the preferred touch point for many consumers around the globe. But why is that? The Internet has enabled customers to fully own their buying experience. What’s better than having product info, pricing, a wide choice of communication channels, all at your fingertips 24/7. Businesses and marketers also have an upgraded toolkit thanks …
4 proven ways to track phone calls from your website [2021] Read More »
When it’s time for the monthly marketing performance meeting, how do you feel? Among gathering data, creating reports, and editing presentations, suspecting that conversions have slipped through the cracks and not being able to prove it, can be a frustrating experience for any marketer. Who wouldn’t feel outraged when leads are coming in but there …
Yesterday, Dimitris and I had our daily slack morning chat before jumping into our priorities. “Dimitri, did you see the GME stock (🚀 to the moon) last night?” I asked. “About the what??” he replied. “How can he not know?” I thought. “It’s all over the internet.” And then it hit me. Was this news …
Customers nowadays want to have multiple options when it comes to contacting a business. Here are some actionable tips that will convert website visitors into calling customers. We strongly recommend A/B testing the following tips and find what works best for you. 1. Phone number appearance – Font, Size, Color When it comes to designing …
How To Optimize a Landing Page For Customer Calls Read More »
