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Nimbata

Marietta Papastefanou

Call Routing

Advanced Call Routing

By Marietta Papastefanou / October 14, 2020 October 14, 2020

What is call routing? Call routing- which is used in business phone systems- is the procedure of automatically distributing inbound calls to a queue and then route them to specific employees or departments following some predefined criteria and rules. Call routing and customer experience Call routing is a must-have for every business, and most importantly …

Advanced Call Routing Read More »

5 tips to boost your call tracking setup

5 Essential Call Tracking Tips to Boost Your Marketing ROI

By Marietta Papastefanou / September 25, 2020 October 22, 2020

Take full advantage of what Nimbata can offer to your business with those 5 easy-to-implement call tracking tips. Tip #1: Set up Call Recording Customer Experience is a top priority for most businesses and Call Recording will be your best ally to provide exceptional services to your clients. Listening to call recordings, in the first …

5 Essential Call Tracking Tips to Boost Your Marketing ROI Read More »

Performance Marketing

What’s Performance Marketing & why to implement

By Marietta Papastefanou / September 23, 2020 September 23, 2020

With the advertising spend following steadily an upward trend during the last years, the need for marketers to accurately measure the payoff of their efforts and multiply results with lower acquisition costs gave birth to a new form of marketing, the so-called “Performance Marketing”.  What is Performance Marketing? According to Performance Marketing Association (PMA), it …

What’s Performance Marketing & why to implement Read More »

Nimbata call tracking metrics

All the call tracking metrics & reports you need to increase phone sales

By Marietta Papastefanou / September 15, 2020 September 15, 2020

Discover all those ample call tracking metrics and reports Nimbata offers to make the most of your inbound calls. Call tracking metrics and analytics reports empower businesses and marketers to evaluate performance in real-time and quickly adapt their marketing to increase phone sales in less time. Depending on what you’re looking to monitor, Nimbata provides …

All the call tracking metrics & reports you need to increase phone sales Read More »

Facebook Call Tracking: Now simpler than ever!

By Marietta Papastefanou / July 31, 2020 October 26, 2020

Is there any marketer or business that turned their back to Facebook advertising or at least didn’t test it for once? Barely a few, most possibly.    Facebook is provenly a medium that enjoys increasing popularity over the last decade, holding the title of the biggest social media platform on a global scale. According to Statista, …

Facebook Call Tracking: Now simpler than ever! Read More »

Nimbata Case Study for the Automotive Industry

Call Tracking Case Study: 86% Increase In Phone Leads

By Marietta Papastefanou / July 21, 2020 November 9, 2020

Read our call tracking case study to learn how Nimbata’s cross channel attribution helped a leading European company in the Automotive industry achieve a 86% rise in qualified calls! Undoubtedly, our world is going digital, and the automotive niche is not an exception. Our client, a leading European company in the Automotive industry, is totally …

Call Tracking Case Study: 86% Increase In Phone Leads Read More »

Google Ads Call Tracking versus 3rd Party Tools

Google Ads Call Tracking vs. 3rd Party Tools

By Marietta Papastefanou / July 2, 2020 October 22, 2020

If you are a Marketer, you must be familiar with the term “call tracking”, or? If not, take some minutes to read this guide and you will learn all you need to know! Why do this? Because phone calls matter. They still play a critical role in terms of leads and sales for quite many …

Google Ads Call Tracking vs. 3rd Party Tools Read More »

Nimbata Affiliate Program

Nimbata Affiliate Program: Promote-Earn-Repeat!

By Marietta Papastefanou / May 18, 2020 September 8, 2020

Join in a few minutes our Affiliate Program and start making money today! If you’re a digital marketer, you already know how hard it is to prove your work to your customers. Sure, clicks and form submissions help you get a good picture of how well your marketing campaigns are performing. But what about calls? …

Nimbata Affiliate Program: Promote-Earn-Repeat! Read More »

Call tracking for directories and marketplaces

3 Benefits of Call Tracking for Directories & Listings

By Marietta Papastefanou / April 16, 2020 October 22, 2020

Directories and listing companies lean heavily on call tracking to prove value to their customers. Keep reading to learn which are the top 3 benefits of call tracking for directories & listings. I guess that leading a listing business, a directory or a marketplace can be hard in case you can’t prove the value of …

3 Benefits of Call Tracking for Directories & Listings Read More »

3 ways to view your accounts' Call Analytics Reports

A number of different ways to view your Call Analytics Reports

By Marietta Papastefanou / April 14, 2020 September 8, 2020

Callers’ data is a powerful weapon for every marketing agency. Every call carries important insights, which can give answers to crucial questions around customers and brands. At the same time, call data helps agencies to prove the real value of their efforts and establish long-lasting partnerships with their clients. Nimbata’s call analytics reports are an ally …

A number of different ways to view your Call Analytics Reports Read More »

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