Marietta Papastefanou

Call Routing

Advanced Call Routing

What is call routing? Call routing- which is used in business phone systems- is the procedure of automatically distributing inbound calls to a queue and then route them to specific employees or departments following some predefined criteria and rules. Call routing and customer experience Call routing is a must-have for every business, and most importantly …

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5 tips to boost your call tracking setup

5 Essential Call Tracking Tips to Boost Your Marketing ROI

Take full advantage of what Nimbata can offer to your business with those 5 easy-to-implement call tracking tips. Tip #1: Set up Call Recording Customer Experience is a top priority for most businesses and Call Recording will be your best ally to provide exceptional services to your clients. Listening to call recordings, in the first …

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Performance Marketing

What’s Performance Marketing & why to implement

With the advertising spend following steadily an upward trend during the last years, the need for marketers to accurately measure the payoff of their efforts and multiply results with lower acquisition costs gave birth to a new form of marketing, the so-called “Performance Marketing”.  What is Performance Marketing? According to Performance Marketing Association (PMA), it …

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Call Tracking Dashboard

All the call tracking metrics & reports you need to increase phone sales

Discover all those ample call tracking metrics and reports Nimbata offers to make the most of your inbound calls. Call tracking metrics and analytics reports empower businesses and marketers to evaluate performance in real-time and quickly adapt their marketing to increase phone sales in less time. Depending on what you’re looking to monitor, Nimbata provides …

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Facebook Call Tracking: Now simpler than ever!

Is there any marketer or business that turned their back to Facebook advertising or at least didn’t test it for once? Barely a few, most possibly.    Facebook is provenly a medium that enjoys increasing popularity over the last decade, holding the title of the biggest social media platform on a global scale. According to Statista, …

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Nimbata Case Study for the Automotive Industry

Call Tracking Case Study: 86% Increase In Phone Leads

Read our call tracking case study to learn how Nimbata’s cross channel attribution helped a leading European company in the Automotive industry achieve a 86% rise in qualified calls! Undoubtedly, our world is going digital, and the automotive niche is not an exception. Our client, a leading European company in the Automotive industry, is totally …

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Call tracking for directories and marketplaces

3 Benefits of Call Tracking for Directories & Listings

Directories and listing companies lean heavily on call tracking to prove value to their customers. Keep reading to learn which are the top 3 benefits of call tracking for directories & listings. I guess that leading a listing business, a directory or a marketplace can be hard in case you can’t prove the value of …

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3 ways to view your accounts' Call Analytics Reports

A number of different ways to view your Call Analytics Reports

Callers’ data is a powerful weapon for every marketing agency. Every call carries important insights, which can give answers to crucial questions around customers and brands. At the same time, call data helps agencies to prove the real value of their efforts and establish long-lasting partnerships with their clients. Nimbata’s call analytics reports are an ally …

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