Call tracking and sales call analytics have been around for decades, but mostly in the raw form of caller ID, location and number. However, gaining valuable insights about customers have been a major concern for businesses. The need for businesses to optimize their sales and advertising campaigns has brought some evolution to call tracking solutions. …
Before we list the top 4 call tracking tips to get your phone ringing let’s see what call tracking and call tracking analytics is all about. The importance of investing in call tracking tools for small businesses does not only improve performance but also facilitates efficient customer relationship management. Globally, businesses are becoming more competitive, …
4 Call Tracking Tips to Drive Calls to your Small Business Read More »
Set up call-conversion tracking The first step is to setup your campaign for phone call conversion tracking. This is easy to setup. Just go to your Google ads account, on the top bar, click on ‘Tools and Settings’. Then click on ‘Conversions on the top bar menu. Click the blue plus-sign (+) to create a …
Offline marketing has created tremendous impacts on the sales of products and services in the past. Over the years, marketers and business-owners advertise their products and services using banners, billboard ads, direct mail, live demonstrations, etc. Marketing your products and services using offline marketing techniques is still important to businesses (large or small). There are …
Lead generation introduction Many businesses and organizations make use of online forms, E-mails, online polls, and other digital means for lead generation but overlook a fundamental lead generator- phone calls. Organizations and businesses that fall into this category are missing out on the tremendous benefits phone calls have to offer in improving their marketing strategy. …
Lead Generation: Calls named as the most valuable conversion Read More »
Local marketing deals with appealing to customers that are very close to the physical location of the business. It may also involve traveling very short distances to render services to people close to you for business such as plumbing etc. This type of business strategy is to create awareness and improve sales within the community …
Local Marketing: What is it and how to make it work Read More »
A phone call is a process of attempting contact with someone by dialing the allocated number to an individual or entity, which involves using spoken words as a means of communication. Data can be collated over the phone by listening and providing the right answers to all the questions asked. The online form is a …
Since 2015, Google Ads established a new feature known as call-only ads, which has recently experienced outpouring popularity. It has a different setup, and the fundamental goal is to encourage prospective customers to call rather than the usual text ads. If customers are calling directly, the chance of moving business forecast down the sales funnel …
Improve Your Customers’ Call Experience The first rule of success is to let your prospects know that you’re available to take their calls and also follow-up on that call if you missed it. Also, ensure to create personalized experience in your phone calls. Hence, it is important to have a human being pick up their …
4 Ways To Optimize Call-Focused Search Ads For Increased ROI Read More »
Last month, Google announced the fourth version of its web analytics platform. It’s been eight years since the last major release (Universal Analytics) was rolled out, but Google Analytics 4 is here creating some noise and leaving marketers anxious to try out the new service. While the tech giant could have probably sought for a …
