Barbara Wade

My name is Barbara and I am a copywriter at Nimbata. I love writing and sharing my thoughts about call tracking and digital marketing. In my free time I like to take long walks in nature with my two dogs :)

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Phone calls vs. Online Forms

Phone calls vs Online Forms: Which One Drives More Quality Leads?

Your goal as a digital marketer is to generate leads and drive growth for your clients. You’ve mastered lead generation, lead tracking and analytics and your client is getting traction. But which channels works best for your client? The two contenders on the ring are phone calls vs. online forms. So, let the battle begin! …

Phone calls vs Online Forms: Which One Drives More Quality Leads? Read More »

4 tools to track leads

A list of the top 4 software tools we rely on for tracking leads.

Hey there! In today’s crazy business world, keeping tabs on leads is a must if you want to move forward and not waste your marketing $$$. Lead tracking may sound suspicious to many people but guess what? It isn’t! On the contrary, if you don’t track leads you are probably risking your marketing budget and …

A list of the top 4 software tools we rely on for tracking leads. Read More »

track phone calls

4 Proven Methods for Tracking Phone Calls on Your Website

Websites have become the preferred touch point for many consumers around the globe. But why is that?  The Internet has enabled customers to fully own their buying experience. What’s better than having product info, pricing, a wide choice of communication channels, all at your fingertips 24/7. Businesses and marketers also have an upgraded toolkit thanks …

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Call-only Ads

How to create high-converting Call-Only Ads | 4 Proven Tips [Updated Oct 23]

Since 2015, Google Ads introduced call-only ads as a novel feature. These ads have rapidly gained popularity due to their unique approach, encouraging potential customers to make direct calls. This shift significantly enhances the likelihood of progressing down the sales funnel when compared to traditional methods like visiting the company’s landing page or website. In …

How to create high-converting Call-Only Ads | 4 Proven Tips [Updated Oct 23] Read More »

How our marketing team use Nimbata for lead attribution

How Nimbata’s marketing team uses Nimbata in their day to day actions.

This is a question we get asked quite a lot! But before we answer the question in detail, let’s open the box of undeniable truths. Let’s face it. Marketing is HARD. You have to brainstorm ideas to craft compelling campaigns and then check how these perform in your audience. For this you need to build …

How Nimbata’s marketing team uses Nimbata in their day to day actions. Read More »

phone leads blog post cover

Overlooked marketing channels: 5 untapped sources driving high-quality leads [Updated Oct 2023]

“Are you seriously not including phone leads in your monthly marketing reports?” This is what Mark told me when I confessed how disappointed I felt about our upcoming marketing monthly performance meeting. Business was thriving but marketing numbers simply didn’t add up. How could that be? Where we missing something? Where were all these leads …

Overlooked marketing channels: 5 untapped sources driving high-quality leads [Updated Oct 2023] Read More »

Call Tracking for WordPress - How to track calls in Wordpress with the Nimbata plugin

How to track calls from your WordPress website. Step by step guide [October 2023]

Hey, WordPress community! Tracking your phone leads doesn’t have to be complicated. With a call tracking plugin you will be able to track calls in WordPress in 3 simple steps. In this guide we show you how to boost your WordPress website with the Nimbata – WordPress direct integration, to identify marketing sources driving calls …

How to track calls from your WordPress website. Step by step guide [October 2023] Read More »

track calls in Squarespace

How to track calls from your Squarespace website. Step by step guide [October 2023]

Hey, Squarespace users! Imagine you’ve got a bunch of data right there, ready to make your business awesome—think more sales, more people visiting your site, and social media going crazy. But what about phone calls? How do you track calls in Squarespace? In this guide we show you how to boost your Squarespace website with …

How to track calls from your Squarespace website. Step by step guide [October 2023] Read More »

track calls in WIX

How to track phone calls from your WIX website. Step by step guide [October 2023]

Hey, awesome WIX users! Imagine having a treasure trove of data right at your fingertips, ready to supercharge your business—think skyrocketing sales, a surge in website traffic, and a social media buzz that’s off the charts. But here’s the real game-changer. How can you effectively track calls in WIX? Brace yourself for a simple, three-step …

How to track phone calls from your WIX website. Step by step guide [October 2023] Read More »

Call tracking for ZOHO

How to setup call tracking for ZOHO [guide + video]

Do you want to setup call tracking for ZOHO whenever a lead calls your business? In today’s fast-paced business environment, companies need to have a complete understanding of their customers and their buying habits to stay ahead of the competition. One essential tool that can help businesses achieve this goal is call tracking. Call tracking …

How to setup call tracking for ZOHO [guide + video] Read More »

track calls in Shopify

How to track phone calls from your customers in Shopify. Step by step guide [October 2023]

Hey there, Shopify folks! You’ve got this incredible trove of data at your fingertips, ready to take your business to the next level – sales, website traffic, social media buzz, and more. But here’s the million-dollar question: How do you track calls in Shopify? Is there a way to perform call tracking for Shopify? The …

How to track phone calls from your customers in Shopify. Step by step guide [October 2023] Read More »

callrail review

An In-depth CallRail Review 2023: Pros, Cons, and Pricing Analysis

CallRail Review Intro Today, Callrail is one of the most popular tools for tracking phone calls. It’s used by thousands of people every day. With features like phone number pools, dynamic swapping, and integrations, it’s an obvious choice for marketers and business owners. Yet, before you take the plunge, let’s look at what it’s good …

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10 Best Marketing Tools for a complete Martech Stack in 2024

Top 10 Marketing Tools for a complete Martech Stack in 2024: A Comprehensive Review

Marketing gurus specializing in marketing funnel optimization are always on the lookout for the latest trends and tools to improve their processes. To help you stay ahead of the game, we’ve compiled a list of the top 10 marketing tools for 2023. Our selection focuses on marketing tools that empower digital marketers to plan, execute, …

Top 10 Marketing Tools for a complete Martech Stack in 2024: A Comprehensive Review Read More »

Powerful Add-ons

Stay Ahead of the Curve: 8 Game-Changing Call Tracking Add-Ons for Marketers [October 2023 update]

Introduction – What are call tracking addons? Calls frequently fall into the Bermuda Triangle of marketing data… It’s a fact. Wondering why? Because even though you know that your customers are calling, it is far less clear what actually drives them to pick up the phone. Call tracking has come to shed light on this, …

Stay Ahead of the Curve: 8 Game-Changing Call Tracking Add-Ons for Marketers [October 2023 update] Read More »