Barbara Wade

Call Tracking Dashboard

The Ultimate Call Tracking Dashboard Your Clients Will Love + vids [2022]

A call tracking dashboard enables marketing agencies to share phone call data with their clients and prove the value of their work – all under a single roof! In the past we’ve discussed about how important it is to include calls to your marketing attribution methods and have session based insights, down to keyword level, …

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sales call analytics

5 Proven Benefits of Using Sales Call Analytics

Call tracking and sales call analytics have been around for decades, but mostly in the raw form of caller ID, location and number. However, gaining valuable insights about customers have been a major concern for businesses. The need for businesses to optimize their sales and advertising campaigns has brought some evolution to call tracking solutions. …

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call tracking tips

4 Call Tracking Tips to Drive Calls to your Small Business

Before we list the top 4 call tracking tips to get your phone ringing let’s see what call tracking and call tracking analytics is all about. The importance of investing in call tracking tools for small businesses does not only improve performance but also facilitates efficient customer relationship management. Globally, businesses are becoming more competitive, …

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offline marketing

5 Tips to Measure Offline Marketing ROI

Offline marketing has created tremendous impacts on the sales of products and services in the past. Over the years, marketers and business-owners advertise their products and services using banners, billboard ads, direct mail, live demonstrations, etc. Marketing your products and services using offline marketing techniques is still important to businesses (large or small). There are …

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lead generation

Lead Generation: Calls named as the most valuable conversion

Lead generation introduction Many businesses and organizations make use of online forms, E-mails, online polls, and other digital means for lead generation but overlook a fundamental lead generator- phone calls. Organizations and businesses that fall into this category are missing out on the tremendous benefits phone calls have to offer in improving their marketing strategy.  …

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local marketing

Local Marketing: What is it and how to make it work

Local marketing deals with appealing to customers that are very close to the physical location of the business. It may also involve traveling very short distances to render services to people close to you for business such as plumbing etc. This type of business strategy is to create awareness and improve sales within the community …

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Call-only Ads

How to create high-converting call-only ads

Since 2015, Google Ads established a new feature known as call-only ads, which has recently experienced outpouring popularity.  It has a different setup, and the fundamental goal is to encourage prospective customers to call rather than the usual text ads. If customers are calling directly, the chance of moving business forecast down the sales funnel …

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