February 2023

Marketing Attribution, CRM, Call Tracking

3 Hacks for Better Marketing Attribution in your CRM.

The first place where fundamental marketing attribution happens is in your Customer Relationship Management systems (CRMs). Marketing Attribution relies on a holistic view of interactions, and call tracking can provide the missing pieces of data to complete the whole customer journey. Studies show the CRM market is constantly growing, with many CRM variations breaking records …

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lead classification

Automation Rules for Streamlined Lead Classification[+How to video]

Lead Classification simplified! Introducing Automation Rules – the latest enhancement to our Lead Management suite that revolutionizes lead classification. How Automation Rules work Say goodbye to manual, time-consuming and error-prone lead classification processes. With our new feature, you can quickly create rules to fit your analysis needs. No more relying on pre-defined key terms – …

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hipaa compliant call tracking

A guide to HIPAA compliant Call Tracking software: why do you need it?

If you’re in the healthcare industry, you understand the significance of HIPAA compliance when it comes to managing patient information. Probably, it’s even a deal breaker for you when it comes to choose a Call Tracking Software. So, let’s make things clear and shed a light on what makes a call tracking software HIPAA compliant, …

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triggers

Supercharge Your Call Data With Integration Triggers (+video)

Integration triggers Integrating your call tracking data with your favorite marketing tools is a no brainer, as it helps you make the most of your lead attribution efforts and get a better understanding of your data. However, it’s essential to ensure that the data you’re integrating is accurate, relevant, and free from any unnecessary information …

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