July 2022

How to track calls in GA 4: An easy to follow guide

Does Nimbata integrate with Google Analytics 4? This is a question we get quite a lot lately! The short and easy answer is YES 🙂 But let’s not get ahead of ourselves. As you all know Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Google urges all marketers …

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Step by step guide: How to setup ad to call attribution for your website?

Introduction Having a strong online presence, and especially a good looking and easy to navigate website is a must for every business. In most cases it will be the first and final step of a visitors journey before they decide to purchase one of your products or book an appointment. In some of our previous …

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