2022

Prove ROI

Showcasing ROI: A Comprehensive Guide for Marketing Agencies (5 Proven Tips)

Prove ROI to clients : one of the biggest struggles for every Marketer. In fact, according to HubSpot, 28% of marketers stated that proving ROI was one of their top challenges in 2021, 21% of marketers expect to see this continue to be their biggest issue in 2022. As a marketer, you are always looking […]

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warm leads

How to overcome challenges of generating and tracking warm leads (calls!) for your marketing clients

Marketers have a lot to do in their day to day, plan, setup and run campaigns and then report back on results. It’s always challenging when the pressure is on to deliver ROI.  Tracking leads on a business’ website and performing lead generation analysis has always been a challenge for marketers. It is even more

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Call Tracking for Legal Marketers

Call Tracking for Legal Marketers- Rolling out Nimbata to your Law Firm

The legal industry is one of the most competitive industries out there. With so many law firms vying for attention, it can be hard to know where your marketing efforts are best spent. One way to get an edge on the competition is by using call tracking. Call tracking allows you to see which marketing

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Neil Patel

A Practical Guide to Neil Patel’s 5 Call Tracking Metrics: Expert Insights

When you see even the infamous Neil Patel writing about call tracking metrics, that’s when you know it’s something you’ve got to pay attention to. The thing is, as call conversion experts, reading Patel’s article, “Which Call Tracking Metrics Are Important?” got us thinking about what we can add to explain the subject to marketers

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How to create high-converting lead generation campaigns for service-led businesses Nimbata Blog cover 25082022

How to create high-converting lead generation campaigns for service-led businesses

Are you looking to achieve more inbound leads for your Clients’ service-led businesses? Want to maximise ROI of lead generation campaigns by driving leads towards high-converting channels? With so many marketers trying their best, competing even against each other, here’s what you can do to stand out. According to a report from Hubspot, 61% of

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Phone calls are still crucial for business sales: how call conversion tracking software boosts revenue post covers 7

Phone calls are still crucial for business sales: how call conversion tracking software boosts revenue

With modern consumers valuing speed and convenience above all else, many marketers and service-led businesses have long been investing in online communication tools such as contact forms, social media, and chatbots to offer faster customer support.  Does that mean digital channels will totally eliminate the need for traditional phone calls when customers want to buy

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Simplified Call Tracking in GA 4: Your Step-by-Step Guide tip 1

Simplified Call Tracking in GA 4: Your Step-by-Step Guide

Does Nimbata integrate with Google Analytics 4? This is a question we get quite a lot lately! The short and easy answer is YES 🙂 But let’s not get ahead of ourselves. As you all know Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Google urges all marketers

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ad to call attribution

Step by step guide: How to setup ad to call attribution for your website?

Introduction Having a strong online presence, and especially a good looking and easy to navigate website is a must for every business. In most cases it will be the first and final step of a visitors journey before they decide to purchase one of your products or book an appointment. In some of our previous

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Planning Your Call Tracking Strategy: 5 Critical Points to Address post covers 4

Planning Your Call Tracking Strategy: 5 Critical Points to Address

Yesterday morning, I went to my favorite coffee shop to get my regular coffee, but this place was full and wasn’t able to wait in line, that’s why I walked into the coffe shops which was few steps away/. I ordered my coffee and was pleasantly surprised—it was really good, even better than my usual

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How to Track Phone Calls in Google Analytics: An in-depth guide [2022] Blog post covers 1200x675 1024x576 1

How to Track Phone Calls in Google Analytics: An in-depth guide [2022]

Calls in Google Analytics: The missing piece of the attribution puzzle. It’s undeniable that having Google Analytics, is the key to understanding who your website’s visitors are, what pages they browse, how they behave while browsing your site and ultimately how they convert into customers! Setting up your Google Analytics account is free, and a

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Call Tracking Tool

Unlocking Marketing Potential: 4 Key Reasons for Adopting a Call Tracking Tool

Calls can be considered “vintage” for younger marketers, however, the truth is that nowdays, calls have been getting more and more attention. A Call Tracking tool can help you tap into those essential insights, about who your callers are and how they found you. As marketing analytics advance so do call tracking platforms. New features are

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Call Tracking Platform

How to Choose the Right Call Tracking Platform for Your Business

Call Tracking platforms are thriving nowadays, and that’s because businesses and marketers are seeking for more data about their customers. Recently we made a list with The 10 Best Call Tracking Platforms. If you’ve read it, you might have noticed that there are minor differences in terms of functionality and features, but there are plenty

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