December 2020

offline marketing

5 Tips to Measure Offline Marketing ROI

Offline marketing has created tremendous impacts on the sales of products and services in the past. Over the years, marketers and business-owners advertise their products and services using banners, billboard ads, direct mail, live demonstrations, etc. Marketing your products and services using offline marketing techniques is still important to businesses (large or small). There are …

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lead generation

Lead Generation: Calls named as the most valuable conversion

Lead generation introduction Many businesses and organizations make use of online forms, E-mails, online polls, and other digital means for lead generation but overlook a fundamental lead generator- phone calls. Organizations and businesses that fall into this category are missing out on the tremendous benefits phone calls have to offer in improving their marketing strategy.  …

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local marketing

Local Marketing: What is it and how to make it work

Local marketing deals with appealing to customers that are very close to the physical location of the business. It may also involve traveling very short distances to render services to people close to you for business such as plumbing etc. This type of business strategy is to create awareness and improve sales within the community …

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Call-only Ads

How to create high-converting call-only ads

Since 2015, Google Ads established a new feature known as call-only ads, which has recently experienced outpouring popularity.  It has a different setup, and the fundamental goal is to encourage prospective customers to call rather than the usual text ads. If customers are calling directly, the chance of moving business forecast down the sales funnel …

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