November 2020

Call-focused search ads

4 Ways To Optimize Call-Focused Search Ads For Increased ROI

Improve Your Customers’ Call Experience The first rule of success is to let your prospects know that you’re available to take their calls and also follow-up on that call if you missed it. Also, ensure to create personalized experience in your phone calls. Hence, it is important to have a human being pick up their …

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Google Analytics 4

Google Analytics 4: What’s New For Marketers

Last month, Google announced the fourth version of its web analytics platform. It’s been eight years since the last major release (Universal Analytics) was rolled out, but Google Analytics 4 is here creating some noise and leaving marketers anxious to try out the new service. While the tech giant could have probably sought for a …

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Optimize a landing page for calls

How To Optimize a Landing Page For Customer Calls

Customers nowadays want to have multiple options when it comes to contacting a business. Here are some actionable tips that will convert website visitors into calling customers. We strongly recommend A/B testing the following tips and find what works best for you. 1. Phone number appearance – Font, Size, Color When it comes to designing …

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construction marketing

5 Construction Marketing Ideas To Elevate Your Business ROI [2021]

The role digital marketing plays in helping businesses grow their brands online, and obtain more valuable leads cannot be overemphasized. The importance of profitable projects for construction companies cannot also be overlooked. You need profitable projects to stay afloat in business and a key driver of profit is effective use of technology. However, many construction …

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Home Improvement Lead Generation

3 Strategies For Home Improvement Lead Generation That Work

Search Engine Optimization Imagine the number of prospects searching online for home improvement companies within your area. How do you make yourself discoverable by these prospects? That’s where search engine optimization comes into play.  SEO improves your searchability and visibility online. Google owns Global seventy-five percent search volumes. Hence the need to start applying SEO …

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Retail Marketing

6 Effective Retail Marketing Strategies to Scale Your ROI

What is the secret strategy that keeps customers coming back into your retail store? In this article you discover the secret strategy to effectively scale your retail stores’ ROI. The global retail market had sales of approximately 24 trillion U.S. dollars in 2018. So there’s a lot of opportunity in this industry. So, whether you’re …

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