2020

offline marketing

5 Tips to Measure Offline Marketing ROI Accurately

Offline marketing has created tremendous impacts on the sales of products and services in the past. Over the years, marketers and business-owners advertise their products and services using banners, billboard ads, direct mail, live demonstrations, etc. Marketing your products and services using offline marketing techniques is still important to businesses (large or small). There are […]

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local marketing

Unraveling the Power of Local Marketing: Strategies for Successful Implementation

Branding is an important element of growth for every business. Your brand determines how people view your business, the idea or perception they have about it, and it dictates how they relate with your business. You must understand the need of your audience, their location, and what they expect from you in order to build

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Call-focused search ads

Maximizing ROI with Call-Focused Search Ads: 4 Optimization Techniques

Call-Focused Search Ads Call-focused search ads are one of the most effective strategies to boost high returns on your advertising spend. And the reason for this is simple. Phone calls demonstrate higher purchasing  intent compared to emails and clicks to a website. When people call, they’re telling you that they’re ready to buy. It is

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construction marketing

5 Construction Marketing Ideas To Elevate Your Business ROI [2021]

The role digital marketing plays in helping businesses grow their brands online, and obtain more valuable leads cannot be overemphasized. The importance of profitable projects for construction companies cannot also be overlooked. You need profitable projects to stay afloat in business and a key driver of profit is effective use of technology. However, many construction

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Home Improvement Lead Generation

Effective Home Improvement Lead Generation: 3 Proven Strategies

Home Improvement Lead Generation is a pain for all professionals who struggle to find customers. This article is about strategies to get new home improvement leads for your business. In this article, you will discover how to improve your brand’s visibility through search engine optimization (SEO) and if you want to go through a faster

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Retail Marketing

Boosting ROI in Retail: The Power of These 6 Effective Marketing Strategies

What is the secret strategy that keeps customers coming back into your retail store? In this article you discover the secret strategy to effectively scale your retail stores’ ROI. The global retail market had sales of approximately 24 trillion U.S. dollars in 2018. So there’s a lot of opportunity in this industry. So, whether you’re

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Law Firm Marketing

The Key to Success: 3 Essential Tools for Boosting Your Law Firm’s Marketing ROI

Law firm marketing has heavily relied on traditional advertising methods in the past and ROI has been probably one of the most important and most frustrating metrics for firms. As digitalization keeps taking over the global landscape, law firms must adapt to meet the changing complexities of growth demands. 1) Email Marketing Email Marketing is

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Call Routing

Advanced Call Routing

What is call routing? Call routing- which is used in business phone systems- is the procedure of automatically distributing inbound calls to a queue and then route them to specific employees or departments following some predefined criteria and rules. Call routing and customer experience Call routing is a must-have for every business, and most importantly

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Nimbata Call Tracking Dashboard

All the call tracking reports you need to increase phone sales

Discover all those ample call tracking reports Nimbata offers to make the most of your inbound calls. Call tracking reports empower businesses and marketers to evaluate performance in real-time and quickly adapt their marketing to increase phone sales in less time. Depending on what you’re looking to monitor, Nimbata provides various reports – each conveying

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Nimbata Case Study for the Automotive Industry

Driving Growth: How Call Tracking Delivered an 86% Spike in Phone Leads

Read our call tracking case study to learn how Nimbata’s cross channel attribution helped a leading European company in the Automotive industry achieve a 86% rise in qualified calls! Undoubtedly, our world is going digital, and the automotive niche is not an exception. Our client, a leading European company in the Automotive industry, is totally

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3 ways to view your accounts' Call Analytics Reports

A number of different ways to view your Call Analytics Reports

Callers’ data is a powerful weapon for every marketing agency. Every call carries important insights, which can give answers to crucial questions around customers and brands. At the same time, call data helps agencies to prove the real value of their efforts and establish long-lasting partnerships with their clients. Nimbata’s call analytics reports are an ally

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Call Tracking in Financial Services

Harnessing Call Tracking for Sales Growth in the Financial Services Industry

Financial products are some of the most complicated to decide on and finally purchase. Dealing with complex terms and conditions can leave potential shoppers with more questions than answers, to such an extent that more often than not, it seems inevitable to pick up the phone and call for clarifications.  In other words, it comes as

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